While it is true that the basics are still the same the technology and how fast you can target your audience and prospects is lightning fast.
Recently I’d been doing some self development and masterminding with some other leaders in the Internet Marketing Industry and what I discovered was nothing short of amazing considering I am usually up to date when it comes to my industry.
One of my internet marketing friends asked me, ” How did Facebook and Twitter get so big and profitable ? “. I had to think for a minute to come up with an answer.
Surprisingly enough the answer was simple, they gave their social media subscriptions for Free to generate thousands of free leads every single day. That is the secret to successful businesses online or off-line today. If you want to build a business and generate more leads than any other way, start giving valuable content away for free. It is the most inexpensive and quickest way to build a business specially if your on a tight budget.
You are probably asking yourself, How can I make money if I am giving everything away for Free? Have you ever heard of a, ” Funded Proposal ” ?
A funded proposal is creating an upfront inexpensive product or giving away a free gift such as a Free eBook, Free Report, or sign up for your newsletter. But keep in mind that just because your giving it away for free doesn’t mean you don’t provide high quality content or a highly valuable product and in some cases even taking a loss.
But, Is it truly a loss ? If you look at it in terms of your bottom line initially it will seem like a business loss. However, you must think long term. What this means is that you need to see the value of giving content or stuff away for an inexpensive price anyone will be willing to pay or just give it away for Free as a way to generate leads and build your business with potential customers.
When the idea of Funded Proposal came around everyone was very apprehensive until they saw these companies taking their financial quotas sore through the roof. Then came along the Faceboook’s and Twitter’s. Everyone at the time was saying they are crazy and it will never work. Well If you look at Facebook’s number they were somewhere around 20 Billion Dollars profits for 2010.
Not bad for giving their business away for Free. As a result Facebook has amassed over a Billion users of their free social service. Facebook, Google Plus, LinkedIn, Pinterest and Twitter just to mention a few, has given new definition to the Funded Proposal.
All these platforms are free to use and sign up. Let’s take Facebook for example, they have signed up over 1 Billion users on their platform and Facebook didn’t pay a cent for a Billion plus people to join their social media platform. Now they monetize their huge list of subscribers by selling advertising to businesses and product owners.
You can duplicate this same exact formula with your business to double, triple or even quadruple your lead generation and your profits. So, How can you apply this to your Online Business or Off-Line Business ?
If you look around the world of the Internet Business, many are giving away ebooks, reports, newsletter subscriptions and other valuable information that their leads get in exchange for their Name and Email information on an opt-in form which is set up with an Autoresponder.
An Email Autoresponder is necessary in order to build a relationship with your customers and generate sales on demand. Yes, I said generate sales on demand. This does not mean to bombard your customers with junk because ultimately they will unsubscribe and from experience it is cheaper to keep an existing customer then to generate another one. So, only share high value content with your customers if you want to be in business for a while.
If you are not to good at writing or know how to build a report or ebook to give away get a freelancer to build one for you. You can go to ( www.elance.com or upwork.com ) and place your project for bids and you will get freelancers give you a price quote and how they will do your project. Make sure you do your do diligence and ask a lot of questions.
Another great way to generate free leads to your business is by using video marketing. There are millions of people on Youtube every single day and it is a good way to get more leads and prospects to your business.
I hope this gets your wheels turning and opening up your mind to new opportunities and new possibilities.
Biz Builder Mastery is also a great source of information and strategies to generate more leads and prospects to your business.