Content Marketing To Attract Your Market

Content Marketing
geralt / Pixabay

Content Marketing has evolved and so has your audience I learned pretty quickly and quickly learned what is not the most effective way to deliver content that they want more of. It took me years of trial and error to apply the content marketing strategies that gets better results, more interaction, more response. and more conversions.

Have you ever thought about it for a moment ? Where are the people you are looking for and searching for what you may write about with a compelling message filled with steps to apply it in their marketing tactics or applying it into their business as well.

You don’t want to just spend hours writing the best article you’ve wrote to find out that there is hardly anyone looking for what you wrote. Yes, I’ve made this mistake too but was focused enough to keep charging forward and investing in self-improvement making my content marketing methods stand out and welcomed by many in my target market.

A great content marketing strategy which continues to work well is to know what people are looking for in your market and what they are interested in. Once you determine what they are searching for then you can create targeted content for your market.

You could also should participate in forums that are active. Simply make a search for ” Your Market Keyword or Phrase ” Forums and visit them to learn about activity in recent days plus the topics that speak to you more and think you might be able to contribute and possibly help others too.

You will find great questions on forums that have a large amount of activity and some with less activity but you can search online that specific topic and see how much content is out there already.

How To Use Humor In Your Marketing

Today I visited one of the platforms I used for quite a while and learned SEO and networked with some great people whom cared about each others success this is what I loved more about this forum where many like minded entrepreneurs hung out to shoot the breeze and share some juicy inside info on what someone had a breakthrough with.

We would collaborate to build products, get clients for our business and help grow our business with tutorials for Full Disclosure Members. Got to meet the owner once in New York. Kelly a very humble but hard working marketing wiz who loved to share with like minded people.

It was like a Grave Yard when I logged in, I’ve never seen anything like it. I could still login in read the courses I purchased but the forum was isolated and at one time only me on the forum. Wow!!!


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This is why content marketing is crucial to existing online whether you have a blog, an online business website or a forum. When you stop providing value and quality content it is just a matter of time you will notice its irrelevancy online and continued sliding into the very far distance of the internet web universe.

Where is everyone today ? What are people typing in to their search browsers ? Find out where they are and what are people already searching for by using a free tool like Google Keyword Tool.

And how do you do that, You might ask ?

First you should have an idea of what is being searched online in your niche, how many people searching every month up to 5 years back and who is your competition allowing you to attract your market and learning what keywords, content they are using that could help you implement it into your marketing strategy.

This is called reverse engineering your competition and applying what they are already doing successfully, its the reason they are on the first page of Google. Learn from their website infrastructure, the layout, their opt-in forms, popups, call to action and last but not least their content marketing articles/blog posts.

Attraction Marketing Banner

You could use the free Google Keyword Planner which gives you all this important information that should lead the way to creating some awesome content marketing people are fighting over.

When you combine the power of knowing where your market is, how large of a market you have and the power of your content marketing you have laser targeted traffic to your content, article, blog or social media.

Always over deliver with your content marketing strategy whether its on Facebook, LinkedIn, Instagram or Google Plus either way people will always come back for tips, knowledge, how to info and those who will join you in your primary business if the message is conveyed and carefully crafted.

Attracting readers, subscribers, affiliates or even cold market is not immune to High Quality Information, Knowledge, Problem Solving Self Help Info, that will help them solve a problem or guide them in the right direction. It is our duty to help others and what better way than content marketing.

Whatever your market is provide quality content that speaks to them as if you had read their mind. This is what a good market research would give you and data with content materials to last you a good while.

Remember trends change and fluctuate so it is why I recommend evergreen content people can enjoy years from now and still learn something years later. High Value and Amazing Quality is a recipe for success with your target market.

Suomy / Pixabay

In other words your product is an evergreen product if at all possible for long term benefits for your readers, subscribers and clients as well as yourself because if you have a product they can use for years and still be effective in delivering results for people then you have an evergreen product.

The content should be updated and maintained to improve the content and give readers and subscribers more tools or tips they can apply in their business and/or products they might have.

According to chainstoreage.com 81% of shoppers research online before setting foot in a store and Consumers spend an average of 79 days conducting online research before buying.

This means that your content must be current and relevant to their search online plus an opportunity to have them become a newsletter subscriber where you can update them with personal emails to improve your relationship plus building trust with them and providing them with more value.

Content Marketing is a very powerful tool and should be implemented into your business marketing strategy if you haven’t done so already. It is an excellent communication hub which could bring great rewards into your business and be an awesome form of expression about your passion too.

A great copy writing course I personally own is The Copywriters Guild an excellent course to helps you turn your passion into amazing content with strategies to improve your content writing skills as well.

If you liked the blog post click the Google Plus below…

Build A Business Online In 2017 With A Blog

Build An Online Business In 2017 With A Blog The Right Way. Get the guidance, and a map to show you the path that leads where many six figure earners are…

ONLINE BUSINESS

There are several ways to build an online business but one that I’ve used for over 7 years has been blogging online and finding a reputable companies, system (s) or affiliate programs is key to branding yourself.

Branding yourself is important to your better secured business plus enjoy your business for years and even decades. You do this by investing in additional wealth of knowledge you can interpret in your own way making it unique, targeting your market is important to note as well.

One rule that must be implemented right away from the beginning of your business is, You need to become a product of the product so you can speak honestly, with authority and intelligently about the company or maybe you have your own product.

This has been one of the most valuable gained knowledge over the years in online business. I continue to learn and invest as I grow my business using the right systems with reputable companies. Why? Because when you know, use and implement the systems and affiliate programs you would want only to promote or sponsor one that you personally know works and you can attest to it! Your Credibility is at Stake!

Blogging affords you the leverage of reaching millions of people in a primary niche and cross marketing into other niches which can be very lucrative as well.

The number one most valuable product in my business has been the Free Attraction Marketing Bootcamp. What this free 10 day attraction marketing bootcamp does is, It sends you different attraction marketing strategies daily and how to use it in your business and your marketing directly into your email everyday for ten days and when you finish the bootcamp I can honestly say that this attraction marketing bootcamp will help you improve your marketing strategy and generate more leads and make more sales in your business.

online business

This is why I’ve personally helped over 400 people in just one business and using it myself. This is how I know it works. I own most of EMP products and use them all in my business because they are effective and gets me results.

The question is, How can you build an online business with a blog ?

You must provide high value and a solution to a problem your readers or visitors are hungry for or are in need of so they will be more inclined to return to read more of your content, subscribe to your newsletter, or purchase your product (s).

You see, when you are freely giving away valuable information, knowledge, how to guides and educating people in a particular niche or market you fill a need or solve a problem and as a result many will follow you along your journey and even pay you for other product you might have.

People are always looking for solutions to a problem online and if you can give them the solution then you have a potential subscriber, follower, possibly a friend or JV – Joint Venture or business partner and in many cases someone who wants to invest in themselves.

If your audience comes to trust and like you they would be more than likely to buy from you later in the relationship.

What does this have to do with building an online business? Everything!

EMP Banner 168X60

You see, you need to have this kind of focus and excitement before you begin blogging to make it the nerve center of your online business. Simply put, if your blog cannot provide a solution to a specific problem or fill a need then you are prong to failure from the start.

Word of advise: Do your due diligence in the market or niche you are targeting. Learn more about the niche by visiting websites like Google Keyword Planner which is a free tool to use and can provide you with information/data to help you launch your blog more prepared, and there are other tools but some will cost you.

Visit other blogs in your niche and create an alliance with them if possible, not only can you get a link back from a higher authority blog which can provide great exposure to you, your brand and your blog! You can do this by asking to guest post on their blog for exchange a link back to your blog.

I also wrote a great in-depth article about market research you can read here > How to do market research for your business website or blog

Find the right market by using a specific problem people might be searching for online and most of the times you could find through simply doing a Google Search.

You will find the top ten blogs or websites related to this market and can provide you with keywords they are using in their articles or pages by simply taking the Website/Blog URL and inputing it into Google Keyword Tool and it will provide you with a list of keywords they are using in their website or blog like I show you how to do in the article mentioned in previous paragraph.

Google keyword tool will freely tell you how many people are in your market and other related keywords you can use in your content and marketing.

Maybe you have an idea you think you would like to talk about with your audience on your blog but you should do a market research to see if you even have a market and more importantly, buyers!

I know Photographers, Knitting Instructors, Business Magazines, Carpenters, Architects, and many other online business (s) whom use a blog to keep their audience up to date on new developments, new products , or new information.

Use an autoresponder like Aweber mail management system to build your own list (s) of subscribers and/or buyers. With an autoresponder you can keep in touch with your subscribers and buyers to build a long lasting relationship and potentially lifetime consumers as well.

And it is important that you truly and honestly enjoy what ever you blog is about. Just make your blog, Yours! Have a good time, provide high value and meet wonderful people plus as a bonus you can get paid by recommending products you have used, you can tell them more about how it will help them as it has helped you.

You can truly enjoy blogging and sharing plus it can be the best experience in your online business when you love what you do. You’ll never work a day in your life!

Let your creativity and ideas flow as if you were speaking to your best friend (s). online business ideas

Quick Tips:

  • Set aside time to dedicate to your blog away from distractions.
  • Develop a routine of a certain time you would like to do your blogging.
  • Everyday create a list of at least 5 top priorities needed to be completed first the following day and then work on less priority tasks like emails or social media or making phone calls.

Learn how to leverage social media outlets to bring in awareness to your brand, products and your blog. Invest in self-development areas like, ” Marketing “.

If no-one sees your products or your brand then simply your business dies as quickly as you start your business online.

There are free methods to do marketing as well and these methods combined with paid methods plus a complete system to market your business professionally from the beginning and have the training plus step by step video instructions on how to use the complete system.

Me, I prefer in the morning when having a nice cup of coffee and a fresh mind.

One of the habits developed over the years has been improving my time management by jotting down that great idea you just thought of while commuting to work in the morning and then use it for an awesome blog post or article you would like to expand on later on.

It has worked great for me and think it will for you as well. There are endless ideas all around you, you just have to be more observant.

If we don’t jot these valuable ideas down when you think of them you will surely forget what it was like I have many times until I learned this little technique and it has allowed me to come up with some great content over the years.

You can also find out what is trending that could be related to your market. You can use a free tool like Google Trends and do a search for your market.

Don’t just copy and paste from another website or information you find in a magazine. This is copywriting infringement and Google frowns on this however, you could syndicate by using your own take on it and sending them to the article if they wish to read more.

Recommended things you need for your own online business blog:

  • Domain Name – Use a name that either has the main keyword or part of the product in it. Example: If people look for Popcorn don’t you think that the one with popcorn in the domain name would show up in the search results?
  • Hosting – There are several hosting companies like Hostgator.com, 1and1.com and others. I’ve used both of these and they have worked well for me. Your WordPress Blog platform will be installed through here. There are easy videos to follow and if you have questions post them below.
  • Email Management – I’ve used Aweber.com for years and always very reliable. This system will allow you to have multiple list from multiple businesses and allow you to reach everyone personalized emails by just writing one email. This is a must have if you want to grow your business.
  • A Complete Marketing System with the best tools and the best Marketing Training that helps you get your online business on the right track leveraging the latest strategies in marketing and blogging. EMP provides you with a blog you can customize to your taste, you get complete library of marketing training in all aspects of marketing online to grow your business fast, Weekly live training, a complete capture page system with pre-built capture pages, your own blog to start earning an additional source of income plus much more. EMP system is designed to help you grow your business, give you the training and tools to prosper.
  • Subtotal – $35.00a month ( Hosting & Email Management ), $10 – $15 for a Domain Name for one year. Don’t recommend more than two years. If you don’t want the responsibility of servicing and building your own blog you could use A Complete Marketing System that provides everything you need to create your own income online.

It’s the least expensive online business you can start anywhere in the world with just an internet connection and a computer using a blog or you could even invest in a full blown marketing training system with built-in capture page system and a prospects management platform plus products you can sell and make up to 100% of the profit, yes this is true and real.

If you would love to learn more then checkout the video with my business mentor Tim.

Let’s make 2017 your best year yet for you and your family. Stop struggling and get your online business with a blog launched in 2017. EMP has the tools and training to help you succeed online whether with your blog or your current business either way EMP can help you discover an amazing system and amazing people!

Have A Prosperous 2017 in your Online Business with a Blog!

7 Step Lead Magnet Guide

List Building Using SEO Strategies!

I Would Like To Clarify That Using Paid Marketing Is A Faster Way Of List Building!

List Building

But, how about long term when you want to sit back and write about your experience in what ever field or niche you use because you enjoy blogging as much as I do ?

It is critical that you have a presence online for an effective list building strategy and the best way to do it is by blogging. Most successful companies have implemented some sort of blog on their websites. People love to read valuable information that is unique and can be replicated in their business or be able to apply in their own blog.

This is a part of what has fueled my websites/blogs online and bringing in organic traffic daily. Here are other list building tactics using SEO as your strategy.

Visitor Boost

Using SEO to build your list of subscribers to your newsletter, potential customers, or giving away a free report or free ebook to get their email information is a long term solution to having success with your blog.

Email Marketing
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This means your going to need an email marketing management system like Aweber.com in place where you can also keep in touch with them to build a relationship and keep them updated on new tools, strategies, latest changes or latest valuable news information to continue and build a loyal following that craves about your content on your blog.

When your using an email marketing management system you will be able to create opt-in forms that are static on your blog or you could use as an exit popup when they are trying to exit your blog to ask for their email in exchange for something valuable and preferably over-delivering in value.

Twitter
geralt / Pixabay

Doing your research well will provide you with good related topic keywords to write about on your blog. Once you have your keywords use them in your blog post and share these blog posts with Bookmarking sites SocialAdr.com, Social Media ie, Facebook, Google Plus, Twitter, Instagram, Pinterest etc…

SEO starts by using keyword tools like Google Keyword Planner Free Tool. Using keywords in your url, your blog content, the title, meta tags, h2 & h3 tags.

Use a feed burner connected to your blogs xml file to populate itself automatically and help you grow visitors to your blog. Google FeedBurner is free and works pretty well. See figure # 3 below…

Feedburner SEO

This image below shows feeds automatically bringing in over eight thousand visitors a month. You can get free organic traffic just by publishing content on your blog once you have everything set up inside Feedburner’s settings.

Feedburner SEOList building should always be taken into consideration when setting up your website/blog, optimizing every post, optimizing your bookmarking efforts, your social media and all your marketing efforts for that matter.

One more area you can look at when using SEO to build your list is, paid marketing. Why ? If you can afford a few bucks to get the momentum going on your blog posts. Facebook affords you the opportunity to start with as little as $5.00 and allow you to test out ads inexpensively and scale up the winners. The traffic is instantly and real life too.

But, A Word of Wisdom! Get in while it is still possible because just like Google did after they knew they had majority of the market sewed up and they will increase the  target marketing such as keyword pricing and their services.

If using WordPress platform for your website/blog then I recommend using Yoast Plugin or All In One SEO Pack, either of them is a good option and will help you do better SEO on your website blog posts and pages too.

Just click on Plugins in your back office as you see in the image below…

Building An At Home Business On A BudgetTip: I personally have used both of these on my different websites and/or blogs I run and I like both of them. So, either one you choose will help you tremendously with not having to figure out how to do seo like to pros. Each Plugin shows you step by step how to optimize every part of your website/blog. It’s a neat and powerful plugin that simplifies SEO for you.

Blogging – Why You Should Have A Blog ?

Blogging
geralt / Pixabay

Most entrepreneurs and those who understand the power of a blog are blogging online and for a very good reason!

Yes, if your not blogging and have a business online or off-line or just have a product you want to share with the world then you need to start a blog if you don’t already have one.

I’ve been blogging for a few years now and it is simply an amazing experience not to mention all the wonderful people you’ll meet and become good friends or long time customers.

The best way to educate and share your experience and knowledge is through a blog. There are millions of people hungry for information, how to info. and products that help them achieve their goals whether it’s from dating, to finding a product that helps them with their condition or education about how to start an online business etc…

The beauty of a blog is that once you have published the content online through your blog it stays online forever unless you take your site down of course. What this does is it gives you leverage in people finding your content and helping them in the process and if your content is worthy of sharing it can become even viral which is free marketing and exposure for your blog site too.

This is why it is so important to write quality and valuable content that provides your reader an informative educational article that helps them make a decision as to what they should do next or what product could be right for them.

education
jarmoluk / Pixabay

Your goal is to find out what  your market is looking for so you can provide it to them. Don’t make the mistake of writing content in hoping that your market will find it online eventually.

It can be the same exact information you would like to write about but using and targeting the right keywords associated with your content makes it easier for them to find you instead of you trying to find them. ( Work Smarter Not Harder )

Blogging affords you the opportunity of leveling the playing field if you do it right. Here are some things to keep in mind:

  • Focus on writing quality instead of quantity. ( Google loves original quality information they can provide to the people whom are typing in their browser to find specific information or looking for a solution and Google will reward you by sending people to your blog )
  • Do a thorough research of your market/niche before starting to write your blog post.
  • Be accurate in your information. ( It is the quickest way to loose your readers and followers if your information is not accurate )
  •  Don’t just write for the sake of just putting out content on your blog. Give it some thought, research your content for accuracy, use the right keywords with less competition so your content can be found quicker.
  • Build a loyal list of followers who are interested in what you write about and can become and authority in the market. They will share your content freely with their social engagements which can turn your content to go viral.
  • Use social media and other outlets to share your content.
  • Use Bookmarking submission sites to submit your blog content.
  • Ask and engage with other bloggers who have been around longer than you and can provide you with helpful and up to date tips
  • Last but not least,  Have Fun. Your content will reflect it when your enjoying your blogging.

One of the benefits of blogging and providing good quality content is people will engage and even purchase products from you as well without even asking for the sale. Why ? Because your not being a car salesman and pushing them to making a buying decision but instead giving them valuable free information they enjoy reading and sharing with others.

Forget about competition, the only competition you have is yourself. Give your readers what they want, not what you think they want.

Free valuable content that gives them actionable solutions to their problem always trumps the pushy salesman telling them to buy your product.

Why does blogging work ? Take a look at this image below. This is just in the last three weeks with no marketing what so ever, just blogging!

blogging and why blogging works

This doesn’t happen overnight but the benefits can be very rewarding!

How To Build A Blog And Blogging for Profits Tips

What Are The Pieces Of The Puzzle On How To Build A Blog That Is Profitable ?

Blogger Home Office

Many wonder what is the secret sauce to building a profitable blog you might say. There are certain things you need to take into account before you start:

  • Are  you building a blog about what your passionate about ?
  • Is your blog be specifically for selling affiliate products ?
  • Are you building a review blog reviewing other people’s products.
  • Do you know who your market is ?
  • Do you know how to find your market ?
  • Will you build your blog yourself or will you outsource for someone to do for you ?
  • What is your budget ? No Budget or No Worries! Either way don’t worry! We will elaborate on this more…
  • What marketing methods are you using ? Social Media, Paid Marketing, or Winging It!
  • Lead Generation – How will you generate traffic to your site ? Without this you will struggle online!

Free webinar training on Lead Generation this Thursday April 23rd, 2015 at 9 PM EST. Click here for details…

Let’s start from the top.

Blogging

To Build A Blog, the pieces of the puzzle are:

  1. Hosting – Hostgator.com or 1and1.com.
  2. Domain Name – You can get one at: NameCheap.com, or GoDaddy.com.
  3. Blog Website Platforms like: WordPress, Joomla, WP Commerce, Blogger, LiveJournal, Weebly and Ghost among many others available.
  4. Content – Your blog needs high quality unique content and a lot of it targeting your specific niche.
  5. Marketing – Where do you market and what is your marketing budget ? There is a faster way but not necessarily the most inexpensive which is Paid Marketing like Paid Per Click, Paid Per View or Paid Per Action.

Here are some less expensive and popular places you could use in your paid marketing strategy:

  • Paid Per Click Marketing Microsoft Ad Center
  • Yahoo Ads or Yahoo Native Ads
  • Paid Per Click Marketin – Facebook PPC Markteing
  • Paid Per View Marketing – MediaTraffic.Com ( Requires an initial investment of $200 ) but you can get some cheap traffic and leads.
  • Solo Ads – SoloAdsAgency.Com Done For You Traffic ( Requires an investment of minimum $250 )

Here are some Free methods you can use in your marketing efforts:

  • Blogging – This requires your time and it is important to get organized to be more productive and have the least of distractions. You want to publish high quality unique and valuable content people are searching for. Pay attention to trends. Maybe it’s something your knowledgeable about and/or passionate about either way provide quality.
  • Social Networking – It is essential in today’s fast moving pace to link up with social media platforms where you can build a responsive and professional readers and share your opinions in the way of content to these platforms. Choose one platform first and build it from the ground up, know what networking angle and how you want to engage with your readers, visitors and potential clients or buyers. Find groups in your niche and network and provide them with valuable knowledge they can use immediately if you can, they will reciprocate. #SocialMedia platforms like: #GooglePlus, #Facebook, #Twitter, #StumbleUpon and many others available to you. Remember to use #Hashtags in Social Media sites like mentioned above with keywords related to what your content is about. Read more in my previous article, Social Signals And Social Networking
  • Forums – Here you can network with like minded people in the same niche your in and get inside tips on what ever you need to learn and/or share your opinions and content via the Author’s Box or Signature where you will describe what you offer and your link to your website so readers and followers can find you. Don’t Spam, it’s the fastest way to get black flagged.
  • Bookmarking – This platform allows you to share your content with others interested in sharing your quality and unique content on their site by sharing your link to their network. It is a great way to get links back to your website where it will increase your website popularity in Google’s eyes.
  • Knowledge – Where do you get your knowledge from ? Online popular and targeted information to your niche and market by visiting other blogs, forums and other networking sites list on Wikipedia.

Learn one thing and become good at it with only one marketing strategy and get good at it and you will become a source of information for people looking for a solution that solves their problems and you could profit from via eBooks, Courses/HowTo’s, or a membership site where you share knowledge and tips for paid members through a private blog or membership software used if you use WordPress for example.

What ever type of website you have you should always have a blog where you keep your subscribers and readers coming back to read your quality content and buy more from your blog.

Blog

Blogging is a Long Term plan that requires dedication, consistency, and actionable daily tasks done everyday at the beginning until you can settle in for the long haul regardless of weather conditions or where you want to work from as long as you have internet service available.

Blogging is fun and specially gratifying if you are passionate and knowledgeable about something. It doesn’t matter what niche you get into if there is a good size market available. Do a good market research before you begin your journey.

If you have questions about this or any other articles let us know in the comment area below. Thanks!

Here is a great video that walks you through some of the steps necessary to build a blog…It is a long video but offers a step by step to building your blog from scratch:

 

If you are looking for more in depth blogging in a step by step process than Rosalind Gardner has been online over 5 years and has been very successful as well. I’t may be one of the most inexpensive ways to learn from a real Pro that is a Blogger full-time and knows what works now. Read more below…

Click here to learn more from Rosalind’s Academy -> Start Training with a REAL Pro NOW to Learn How to Make Money Online as an Affiliate Marketer / Blogger!