Even Though You Will Need Both Eventually – Starting A Business Requires A Different Approach!
If you want to build a new business from scratch there are some similar things you would do for making more sales as well. We will share some of what you need in both of these areas.
Building a business online is simple if you know what is working and what is not working in your current market ( This Is Key To Your Success ).
All business whether small or large corporations practice this philosophy every single day to stay on top of their game.
And it is why these steps are essential to starting a business from scratch and later we will talk about marketing and what you should know to help your business brand and future.
Here are the differences you need to consider with building a business:
Before you do anything you need to do extensive market research to find your market and prospects. One way is by doing a keyword research with tools like Google’s Keyword Planner. This is a great tool and gives you great information too.
Picking a Domain Name requires extensive keyword research as well because you will need to find out what your market is searching for when they type into their search browsers using Google, Yahoo, Bing or any search engine. By finding Low Competition Keywords, High Search Volume you can find a great Domain Name and keywords that you can use in your content letting search engines like Google know what your website or blog is about.
Hosting is relatively inexpensive and will run you about $10 a month. Some of the Companies available are 1and1 Hosting, Hostgator, iPage and many others. Hosting will house your business website or blog and everything you publish plus this is where you design your site to look and feel like you want. A popular website or blog platform is WordPress which you will install in your back office of your Hosting C-Panel.
Now you need your own product, a PLR product you can Rebrand as your own or use affiliate products built by other people who let you sell them for a percentage of the price up to 70%.
Or you could build a business from scratch by using an existing profitable affiliate program that has done 99% of the work for you like Elite Marketing Pro.
If you need more sales you need to look into the Marketing. This is a big component of your businesses success as well and needs to be strategically implemented to maximize your profits and ROI’s ( Return On Investments ).
Just like building a business you will need to do some keyword research whether you are creating PPC Ads or just creating content for your website or blog.
Either way you want to know what your potential clients and/or website visitors what they are actively looking for, so you can target that specific market.
Then there is Social Signals you could use to create your brand and awareness of your business and/or product. Just remember that social signals is an area where you create relationships with your readers and followers to turn them into potential paying clients.
To generate more sales you need to be proactively making contact and providing value with your social signal engagement on social media sites like GooglePlus, Facebook, Twitter, Instagram, Pinterest, StumbleUpon and many others available to you.
If you are always providing value to your readers and followers on social networking sites they will pay it forward by joining your newsletter on your blog, they will be more likely to visit your website or blog from these social signals and even share your content to their audience as well.
Remember that publishing quality content and relevant content to what they are looking for you will generates more interest in people visiting your site to read your value packed content.
Also consistency and frequency of your content is the key to being successful with a blog.
” Find A Problem And Provide A Solution ” it is the Philosophy and Mindset of a true Entrepreneur!
Capitalize on that great idea or AHA moment you envisioned and realize those goals or lifestyle you’ve always wanted.
What do I mean by this is ? When we see something through out the day that you believe you can improve on or maybe thinking about starting your own home based business out of a great idea or get an awesome idea about writing a great article, a blog post or what ever your creative mind comes up with then you start thinking in your mind about how can you can capitalize on this idea.
This is your, ” AHA Moment “.
But most go through the day doing what they normally do at work or busy doing what ever their life demands and at the end of the day we forget what it was we where thinking about or forgot the details of the idea. So that “AHA” moment is lost forever.
So, in order to capitalize on that idea you must take decisive and massive action or at minimum make notes with bullet points you came up with.
So how do you capitalize on these ideas or thoughts? As Napoleon Hill said in the book, ” Think and Grow Rich ” and he was absolutely right.
If you have not read this book then I highly recommend you read. This book is one of the best entrepreneurial books since 1937 and still a go to book for entrepreneurs serious about their business.
I have been on many webinars training (Online Training) and conference calls with some of the most respected internet entrepreneurs like Mike Dillard, and author Bob Proctor each one earning six and seven figure incomes and one thing I found them to have in common, they all take massive immediate action and they do not wait until the time is right or have enough money to do it or what ever other excuse anyone comes up with which by the way is called ” procrastination “, the killer of 97% of all dreams, aspirations or that creative thought, or your “AHA” moment.
This is what separates the Doers from the Followers, the Doers take action and the Followers continue to follow the crowds and/or their Bosses.
How Do You Capitalize On Your “AHA” Moment?
For Example: If Starting a Home Business
1- Capitalize on Your AHA Moment: The first thing you must do is stop what ever it is your doing at that very moment you are having that “AHA” thought and put pencil to paper and write as much detail about as possible and don’t worry about punctuation or a proper written article. You will organize it later.
One the best ways to take notes of my ideas is using your cell phone. Everyone has one today. All cell phones today have notepads and voice recording features in them and it is very easy to store your information which I have found not only very useful but it also frees up your brain for other thoughts or ideas you may come up with and you will notice how less stressed you will feel because you didn’t have to keep those thoughts in your brain all day.
2- Time Management: Don”t wait for when you have time or when you are at the right setting or moment. There is never a better time then RIGHT NOW! Take notes the second you come up with the idea or thought. Don’t PROCRASTINATE.
3- Keyword Research: When you get home or to the office in front of your computer go to Google and research your idea. Find out everything you can find out about your idea.
Is it something customers will purchase? Do you have a lot of competition? And if you do, “How can you beat your competitors?” Go to Google Keyword Tracker Tool, it is free to use.
If you have a Gmail account you can use it to login or just create a new gmail to logon to the keyword tool. Here you will see how many people are looking for what you have to offer. Here is a video showing you how to do a keyword research so you can find good keywords:
4- Website/Blog: Find out what you need to start and put your idea in to action. If you are starting a home based business you will need a website, a blog and/or a capture page where you will get people to give you their details, email, name and even phone number by giving away a free report or eBook.
5- Autoresponder/Email Management: You should have an Autoresponder in place to stay in touch with your readers, subscribers and/or clients so you don’t have to email them individually and it will make your life less stressful. I personally use AWeber, I find it user friendly and easy to use.
6- Domain Name: You will need a Domain Name ( Recommended ). This will be your website dot com name. When doing this you want to have a name that is relevant to your idea and website content so when you start marketing with these words (called keywords) in your Domain names ( but don’t get bogged down on this ), in the titles and the body of your website so you can start getting picked up by Search Engines like Google, Yahoo, MSN and many others.
7- Content: Then you will need to write compelling articles on your website/blog that tells them a brief biography of yourself and how this idea will improve their business, their life situation or how it will benefit them. Something I learned a long time ago in sales from one of my mentors is, “Sell The Sizzle Not The Steak”.
Which means, sell the benefits not the product. If you are trying to get them to go to your home based business website to sign up, you want to tell them why they want to sign up and how this product or service will help them solve their problem.
Will this opportunity give them financial freedom, freedom of time to be with their family, receive residual income or what ever your “why” is.
8- Marketing…Now that you have your idea together you need to market your idea. Today you have many options to market and a lot of them are free or inexpensive.
You have Social Media sites like Facebook, Google Plus, Pinterest, Instagram, MySpace.com, Twitter, Pinterest, IBO Social Network, Better Networker, EzineArticles and many other marketing platforms that you can use.
There are many paid advertising websites available as well, like Facebook PPC, Google PPC, Yahoo PPC and Bind Ads to mention a few.
9- Follow Up: After you have done all this then the fun part begins. Now that you have the customer details when he or she signs up for your opportunity you need to FOLLOW UP with them which your autoresponder will do but also if customers provide you with their phone number I personally suggest giving them a call. Why?
Because the follow up accounts for 35 to 50% of prospects converting into paying customers. This is why and if that is not enough reason I don’t know what is.
10- Mindset: Change your MINDSET! Should have been #1 because having the right mindset when starting out will give your business a better chance of succeeding.
You are the only one that can do this. Nobody else is responsible for your achievements or failures but you. The quicker you get this in your head and start taking responsibility for yourself the closer you will be to your goals.
And don’t let the nay sayers or negative people regardless who they are kill your dream. My mother always told me, ” Tell me who you hang out with and I will tell you who you are. ” The same goes for business.
11- Focus and Commitment: You must go into your business or idea with the focus and commitment to follow through and persevere even when running into obstacles that could derail your success.
You must step away from the craziness, TV, or distractions and find a corner somewhere where you can think and be productive. Set aside a time that you do not have any distractions.
12- SEO – What is SEO? ( Search Engine Optimization ) This is what we call Organic Marketing to get the Google’s, Bing’s and Yahoo’s to pick up your website and start displaying it on their Search Engines and working your way up to the top 10 of the first page which should be your ultimate goal.
These are the words or phrases that most people type in their web browser when looking for a product or service they need. You can use the Google Keyword Tracker Tool to find out what people are searching for.
This is an example of how you can capitalize on your ” AHA ” moment. The concept is the same for any idea or business. Use your imagination and be creative. Everyday many businesses and inventions are created and if you believe in yourself then you can achieve anything you set your mind to achieve.
If you noticed through this article I have talked about some very successful people I have a lot of respect for but more importantly I choose to learn from these successful entrepreneurs because it is the quickest way to achieve success is to copy someone that has already achieved the success your after.
You don’t have to reinvent the wheel and bang your head against the wall trying to figure out how to put your idea into action to make it happen.
Take Massive Action Today and Make Your Success, No One Will Give It To You, You Must Earn It.
Would love to hear your story and insights as well.
When I first left the US Army and came back into the Civilian World as us military guys call it, I wondered what I was going to do. Quickly I went back to might roots of knowing and understanding automobiles and applied for a job as a car salesman. Ok, don’t judge me just yet :-).
I know some people have hard feelings about car salesman but hear me out. Once I started selling automobiles I studied the business from inside out and quickly moved up the ranks and moved into a Finance Manager and then a Sales Manager and things could not be any better.
What I didn’t understand is how the private sector worked. What I mean is, I was asked by upper management to train someone else on how to run the business not knowing that I was training my own replacement. One day I was called into the office and was told that, “My Services Were No Longer Required”.
After being left out in the cold and over 140K in debt I tried to figure out what I was going to do next. Then, I discovered to internet and started joining one opportunity after another and spending thousands of dollars I really didn’t have but then like lightning bolt I realized that I was going about it the wrong way to make any kind of income.
It took me a few years to figure it out but thanks to my perseverance and help of great friends and business acquaintances I discovered blogging and haven’t looked back since.
As I read another PR here recently it made me realize how important it can be for someone looking to get started online and/or build a blog from scratch. This is why I decided to write this post in the hope many can benefit and use it to create their own niche site or vent their passion or hobby to the world.
So, What does it take to build a blog from scratch ?
* The first thing is market research. You can use a tool like Google Keyword Tool to do your research absolutely free. This tool gives you, What your market is searching for via keyword and keyword phrases, how much competition you have and what keywords to use in your content when making blog posts.
* The second thing you should get but not necessary if your starting out on a tight budget. This is getting a Domain Name. A Domain Name to have the best chance of ranking a getting found on the top search engines should include your main keyword. This keyword should be the one with the most searches and least competition.
* The third thing you need is a hosting account. There are many hosting registrars like; Hostgator.com, 1and1.com, Bluehost.com and many others. I have personally used Hostgator to build over 25 sites and have had a very pleasant experience with them and their support is awesome too. If you go the free way of building a site then I recommend WordPress.com or Blogger.com. These two platforms are the more popular ones but I favor WordPress because of it’s simplicity and how powerful this platform is in it’s versatility with the thousands of Themes and Plugins at your disposal.
* The Fourth thing that I highly recommend getting is an Autoresponder like; Aweber, Verticle Response, iContact and MailChimp. I have personally been using Aweber for years but any will do. If you want to go with a free service then MailChimp is great. Why do you need an Autoresponder you might ask ? Because, ” The Money Is In The List “. If you are going to have any success online then you need to build your emailing list so you can nurture and stay in touch with your subscribers and more importantly make continuous sales from your list over and over again as long as you provide solid, high quality products that they will benefit and keep coming back for more.
* The last thing and very important is, Your Blog Content. Your content should be unique and of high quality if you want your readers to come back to your blog. If you are not a writer then or don’t know how to start your content, don’t worry. You will develop your skills as you go along and the truth is that people like content that is natural and not made up or stolen from elsewhere. Later you can outsource this if you wish.
*** Note: When starting a blog from scratch it is important to keep in mind your SEO ( Search Engine Optimization ). Make sure that you figure out what your keywords are and use them in your content sparingly and do not stuff your content with keywords. Make sure that you use your keywords in your Meta Tags, Your Site Description, Your H1, H2 Tags too.
Take advantage of Social Media and it’s power to share your content and create a following. Hope you enjoy this post, share it and share your comments.
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