Is List Building The Right Way To Build A Home Business ?

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Have You Tried Building Your Business With Little Success Online or No Success At All ?

List BuildingI am sure many have and in fact most have bought into this idea or should I say, Illusion of building a home business with a push button solution to achieving  success online.

Many programs or systems tell you to just build a beautiful website and try to get it to the first page of Google.

Good luck with that idea!

Don’t get me wrong, it can be done if you choose the right low competition keywords with good enough traffic and spend the next three months building links, writing articles, creating high quality content and hope that Google doesn’t change the algorithm next week and so on.

Some programs tell you to go to Facebook and place ads for pennies without actually revealing how to get that traffic for pennies or how to get traffic at all before you run out of money.

Again this can be accomplished but you need the right marketing training to achieve this as well. If you’re not careful you could run out of your marketing budget pretty quick.

Another way to build a home business is by building a list of people interested in something of high quality and value in exchange for their information.

Obviously, Marketing is something that inevitably you need to learn if you want to make it in the home business industry and list building goes hand in hand with marketing.

One way to learn marketing and have No Excuses in succeeding is by attending this years Summit in June where the best and brightest minds gather to share everything you need about marketing and more.

I’ll give you a hint on how all online marketers have built their highly successful online businesses, List Building!

You need to offer value and willing to share what people are looking for to be interested in subscribing to your list.

One of the most successful ways you could build a big list is by giving away a Free eBook or Report of high value they can use in their business or high quality content that solves a problem.

Here is a video with some tips:

The key to building a successful and long term business online is by building your list of happy subscribers you can cultivate and ultimately convert into sales.

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List Building Strategies And Mistakes You Must Avoid

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Are You Trying To Build A List Or Attempting To Enjoy Success With Your Online Business ?

list buiding strategiesIf you said, “YES” to either or both of the question above then here are some things you need to avoid.

Like many entrepreneurs beginning online or even been around for a while trying to figure out why they are not having the success they are after.

After probably buying every single shiny object online myself and thinking that the problem was every program I had purchased but little did I know that the problem was me not implementing the right list building strategies.

What do I mean ? Well as you may know if you’ve been around the internet marketing game for any amount of time it is easy to get sidetracked and blinded by the overwhelming amount of information you have to consume to start an online business and keep it running and let alone trying to build a list.

I probably made every single mistake you can probablylist building mistakes make which is good news for you because I am going to disclose some of these time and success draining mistakes so you don’t have to and get an unfair advantage from someone who has been there and done that, ” I love that quote but no punt intended “.

Now getting down to business here are some list building strategies and mistakes you should avoid like a plague:

  1. Have a lead funnel in place. Not having one, you might as well close up shop right this second. This means having a lead capture page to funnel your leads and capture their information before they go to your offer. This should be done without saying but it completely blows me away how many people are doing it and to no surprise because I made this mistake too.
  2. Have an Opt-in Form on your website or blog. If you want to be around for a while and in business this is essential. An opt-in form is simply an email autoresponder form you get an HTML Code or Java Script to put on your website or blog. Preferably at the top fold of your site because with the little attention span site visitors have today you want them to see it immediately specially if offering a Free Report or Ebook ( Recommended for better conversions ).
  3. Know your target market and/or audience. Not knowing your market is the biggest mistake I see online. This means knowing what they want and what they want to read. When someone inputs their information in your email form they either just want the free report and/or want to learn more about that specific topic. Make sure you stay on topic for increased conversions.
  4. Segment your lists by Niche, Category and/or Product. You don’t want to be sending someone who opted in to your list for marketing strategies and send them an email on a product related to Babe Rattles. Keep your list segmented by buyers and non-buyers as well. If you grow a big list, you want to know who your buyers are and who are not because here you can maximize your efforts for better conversions and sales as well.
  5. Building a relationship with your list. This is like meeting someone in the street and asking them to marry you before you even know their name, ( You’ll never have a long lasting relationship this way ). This is key to building a long term business. One of the biggest lessons I learned way back before the internet had taken shape to what it is today and selling off-line the first thing I learned was, ” Build a Relationship ” with your client before you ask for the sale and it applies then and now online as well. This is a biggie so don’t believe that you can build a list today and tomorrow sell them a product in majority of cases. Studies show that it takes approximately 5 to 7 emails in most cases before they will make a purchase but only if they trust you. After all, They are buying you not the product believe it or not.
  6. Tell real stories and experiences. Many people are afraid of looking vulnerable or human with their lists and subscribers ( Big Mistake ). When structuring your emails and any content for that matter it always increases value when you share your stories and make yourself vulnerable and show that you are a real human being who previously were having the same problems or experiences as they might currently be having. This makes your subscribers more apt to grow your relationship and conversions too. ( See a pattern here ? )
  7. Use individualized type of message in your content. Many make the mistake of speaking in a voice of a company or organization. Your subscriber does not want to know about your company and what success it is having. They want to know how as an individual you are going to help them and support them should they have questions or need assistance. When you speak in the voice of person to person this is like your friend talking to you which you could trust to what they are telling you and are more likely to follow their advice.
  8. Have constant and continuous communication with your list. This goes along with building a relationship with your list. It’s like, If you had a friend and you did not call him or her for a year and then you picked up the phone one day and asked them to buy your product. Well, You know how that conversation will go, Right ? If you want your subscribers to stay on your list and continue to buy and more importantly build a long term business then this is critical to your future and your business.

All these mistakes I have made and I can tell you from experience this cost me a few years of hard knocks and hard lessons to get to where I needed to be in the first place but unfortunately these are mistake can take you off-course and can hamper your success and achievements in building a long lasting business.

I hope this gives you the right direction in building your business and list whether online or off-line because these strategies still apply to both.

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Why should businesses focus on list building ?

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Regardless of what type of business you are in, list building is one of the strategies most are missing.

Is this you ?

List BuildingI remember the first time I heard someone tell me, ” The Money Is In The List ” It took me years to understand this lost in the universe of internet marketing which I was also terrible at.

But, when that light bulb went off in my brain I suddenly realized that many of successful businesses where making hoards of money by sending their lists targeted emails giving them an incentive to make a purchase whether it be a Free Report or Free Shipping.

It works like magic but to be an effective list builder you have to protect your lists like golden since they are really very valuable asset to have in your off-line business ( Brick & Mortar ) and/or your online business.

One day I walked into Sears to make a purchase and the sales lady asked me for my email to send me weekly sales or other product specials and of course I said , Yes! I love my tools and Sears has Craftsman Tools…they are my favorite tools. Lifetime Warranty!

What got my attention was that, I could not refuse the offer and say, No. It instantly made sense that if you give your customers a Free Offer that they can’t refuse they will give you there name and email information.

But, let’s be clear. You don’t want to misrepresent yourself, your product or your company because you will not have that person/consumer on your list long enough to get one sale from them and worst yet, they will tell all of their friends and family too.

The reason list building is so effective is that you can send all of your list an email at one time using an autoresponder service like Aweber, MailChimp, ListWire and many others.

Not only can you send them an email at once but it is literally like an ATM machine if you do it correctly. Once they receive your email giving them over delivered value they will in most cases say…Yes to what you sell to them.

If done correctly, you can build a huge list and make multiple sales from each person on your list. Top corporations and businesses are using list building every single day once they realized how valuable it is to get customer email information.

List Building is responsible for billions of dollars in online and off-line business profits and it is why you need to implement this into your business. You will experience a double and possibly a triple gain in profits and even more if you cultivate a good relationship with your email list.

Before the email, it was physical mailings. Remember when you used to get a million pieces of mailing with different offers ? Well, these mailings believe or not they still work but not as well as emails today. Today we have a more technology advanced consumer and they will open an email that they are interested in and delete the rest.

This doesn’t mean that you stop emailing them. They might not be interested in what you have today but tomorrow might be a different story.

In today’s world, it is extremely competitive and if you and your business don’t get up to speed with the way consumers are shopping today then you could be one of the so many closing shop today.

I recommend you read this “FREE REPORT That Reveals 30 Tips To Build A List of Laser-Targeted Subscribers So You Can Email Your Offers And Make More Money From Every Mailing…”

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