For a membership program to be successful certain things need to be in place. There are things that can also cause your membership to fail. Let’s look at 2 common mistakes made that can kill your membership program.
Mistake #1 – There is not adequate momentum.
If you want your membership program to be a success you need to have momentum. This means you need to have tons of people that are eager to join.
The minimum number of people you should have ready to sign up is 50. Less than that and it’s not likely to work – your program is likely going to fizzle out. There are few people that will hang on to a dead forum where nothings happening. They want action, information, interesting advice, etc.
There should be at minimum of 10 posts a day happening on your membership site forum. That’s the minimum. You will notice if you can get your membership over a 100 that suddenly things come to life.
Mistake #2 – You start a membership site because you think your idea is good Bottom line – it doesn’t matter what you think is good. It matters whether others have an interest in what your membership site has to offer.
You should be applauded for having the enthusiasm to want to start a membership site, but before you put all of that effort into your idea, make sure what you think is a good idea is really what others are willing to pay to join.
Let’s look at an example. Project 123, created by XYZ is that kind of project that is just begging to be part of a membership program. The place to start is by creating a on buzz on your blog, on Facebook and through other social media channels that builds momentum so that people simply can’t wait to sign up.
That’s two common mistakes that are often made that will cause your membership program to fail. There are plenty of others.
Before you take on a membership site make sure you take some time to research the best way to make your site a success. There are proven things that work and proven things that fail. Knowing this before you begin can reduce your chance of failure.
So, Why You Should Create a Membership Site ?
If you’ve been thinking about creating a membership site, you should spend a little time to defining just why you should create a membership site and what the benefits will be to you. Let’s have a look at some of the main benefits.
#1 Membership sites provide and easy way for you to interact with your users. If your goal is to build a closed community of people that are committed, this is by far the best way to accomplish this.
Everyone involved has paid money to become involved so they tend to be more committed than those members associated with free communities or open communities.
#2 A membership site is easy to update. Sure, distributing your content or product in the form of an eBook isn’t as complicated, but it is much harder to keep current.
Once you have put it together and it’s out there – that’s pretty much what people get. After a few years, sometimes in a matter of a couple of months, the content is no longer relevant or even if it is relevant it becomes stale. With a membership site you can add, edit or even delete content just like you would with a blog.
#3 You can generate recurring income with your membership site. This is one of the most appealing aspects of a membership site. You can charge a monthly fee or an annual fee, or you can offer both. The more flexible you are the more members you’ll attract.
#4 You don’t need to have good design skills. If you are creating an eBook you need to have some great design skills.
Some people attempt to do their eBooks in PowerPoint if they don’t have the necessary design skills – they quickly learn just how bad of an idea this is.
PowerPoint is not designed for this type of project. When you have a membership site, except for your logo, you can do everything in a pre-made WordPress theme and keep the design minimize.
For many that simple factor makes the membership site the best option.
#5 Your product will continue to evolve and become better over time. The more user interaction allowed the more valuable the information on your site will become and the more information that will actually be created.
This is just five reasons why you should create a membership site. There are certainly others.
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