Email Marketing Combined with Other Types of Marketing?

Whether you choose to do your marketing online or offline, one thing does not change. Email marketing is considered the holy grail of staying in business long term rather than short term.

Email Marketing
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This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.

This doesn’t mean it is will be necessary for you to implement every known marketing strategy available to promote your business but rather it indicates that it is worthwhile to market from a few different perspectives to help you arrive at your business related goals.

This article will go over the importance of combining your email marketing with some other types of marketing to create a successful; multi-tiered marketing strategy and will also offer some advice on managing more than one marketing strategy at once.

Like the old saying goes, “Two heads are better than one,” and this is certainly true when it comes to doing marketing.

You may enjoy a great deal of success with email marketing but this-

Online Marketing
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does not mean you should not try other types of online marketing such as website creation, participation in industry related message boards, placing banner ads, orchestrating an affiliate marketing campaign and generating inbound links to your website.

While it is definitely possible that not all of these strategies will be effective for everyone’s business, you are likely to find at least one other option which complements your email marketing and helps you to accomplish your business goals.

Alternately you may even wish to combine your email marketing campaign with more traditional marketing strategies such as radio ads, television ads and the print media.

Just because these types of advertising do not take place online, does not mean they will not be able to help you generate more business. In fact advertising both online and offline can allow you to reach a larger target audience.

This is because you will likely reach Internet users around the world but can also reach potential customers who do not utilize the Internet for purchasing or researching products or services similar to the ones you offer.

Marketing Strategies
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Popular marketing strategies to combine with email marketing include banner ads and message board participation. These are all online activities and each one individually is fairly simple.

However, in combination these simple activities can create a powerful statement.

You may send out emails offering useful information about your products or services, purchase banner ad space on websites which may be of interest to your potential customers and participate in industry related message boards where you can earn the respect and pique the interest of potential customers.

Even if your potential customers are not currently in need of the products and services you offer, seeing your business name so often can have a branding effect.

Branding is essentially a process in which consumers see a company name so often that they are more likely to select a product from this company when they are in need of an item the company offers.

If you are planning to combine multiple forms of advertising, you should be aware that this can make it difficult for you to evaluate the effectiveness of each marketing strategy.

This is especially true of the marketing strategies are implemented concurrently. When you are only using one type of marketing strategy, you can generally attribute increases in sales or website traffic to changes in the marketing strategy.

However, when more than one type of marketing strategy is in

Marketing Strategy
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effect, determining which strategy is producing the desired effect can be quite difficult.

This situation can be handled by not making changes to more than one marketing strategy at a time. This will help to pinpoint which changes produce an increase in sales or website traffic.

It can also help you to determine when changes to your marketing strategy have a detrimental effect on your sales and website traffic.

However, if you are having difficulty determining which marketing strategy is most effective you can consider asking customers to answer survey questions and provide information such as how they learned about the products or services your business offers.

Email marketing is an important part of any business and that is why online companies like Skype have sold for billions of dollars because of the Value of Their List.

You see each person subscribed to your list has a specific value. It could be .50 cents a customer but hopefully more like 1.00 per person. So, if you have 5,000 subscribers your list is worth 5,000 USD. This is why some of the most successful entrepreneurs online have amassed lists as large as in the millions.

Want your own proven and battle tested email swipe file already done for you? watch this video Instant Swipe File.

List Building Using SEO Strategies!

I Would Like To Clarify That Using Paid Marketing Is A Faster Way Of List Building!

List Building

But, how about long term when you want to sit back and write about your experience in what ever field or niche you use because you enjoy blogging as much as I do ?

It is critical that you have a presence online for an effective list building strategy and the best way to do it is by blogging. Most successful companies have implemented some sort of blog on their websites. People love to read valuable information that is unique and can be replicated in their business or be able to apply in their own blog.

This is a part of what has fueled my websites/blogs online and bringing in organic traffic daily. Here are other list building tactics using SEO as your strategy.

Visitor Boost

Using SEO to build your list of subscribers to your newsletter, potential customers, or giving away a free report or free ebook to get their email information is a long term solution to having success with your blog.

Email Marketing
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This means your going to need an email marketing management system like Aweber.com in place where you can also keep in touch with them to build a relationship and keep them updated on new tools, strategies, latest changes or latest valuable news information to continue and build a loyal following that craves about your content on your blog.

When your using an email marketing management system you will be able to create opt-in forms that are static on your blog or you could use as an exit popup when they are trying to exit your blog to ask for their email in exchange for something valuable and preferably over-delivering in value.

Twitter
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Doing your research well will provide you with good related topic keywords to write about on your blog. Once you have your keywords use them in your blog post and share these blog posts with Bookmarking sites SocialAdr.com, Social Media ie, Facebook, Google Plus, Twitter, Instagram, Pinterest etc…

SEO starts by using keyword tools like Google Keyword Planner Free Tool. Using keywords in your url, your blog content, the title, meta tags, h2 & h3 tags.

Use a feed burner connected to your blogs xml file to populate itself automatically and help you grow visitors to your blog. Google FeedBurner is free and works pretty well. See figure # 3 below…

Feedburner SEO

This image below shows feeds automatically bringing in over eight thousand visitors a month. You can get free organic traffic just by publishing content on your blog once you have everything set up inside Feedburner’s settings.

Feedburner SEOList building should always be taken into consideration when setting up your website/blog, optimizing every post, optimizing your bookmarking efforts, your social media and all your marketing efforts for that matter.

One more area you can look at when using SEO to build your list is, paid marketing. Why ? If you can afford a few bucks to get the momentum going on your blog posts. Facebook affords you the opportunity to start with as little as $5.00 and allow you to test out ads inexpensively and scale up the winners. The traffic is instantly and real life too.

But, A Word of Wisdom! Get in while it is still possible because just like Google did after they knew they had majority of the market sewed up and they will increase the  target marketing such as keyword pricing and their services.

If using WordPress platform for your website/blog then I recommend using Yoast Plugin or All In One SEO Pack, either of them is a good option and will help you do better SEO on your website blog posts and pages too.

Just click on Plugins in your back office as you see in the image below…

Building An At Home Business On A BudgetTip: I personally have used both of these on my different websites and/or blogs I run and I like both of them. So, either one you choose will help you tremendously with not having to figure out how to do seo like to pros. Each Plugin shows you step by step how to optimize every part of your website/blog. It’s a neat and powerful plugin that simplifies SEO for you.

List Building Strategies And Mistakes You Must Avoid

Are You Trying To Build A List Or Attempting To Enjoy Success With Your Online Business ?

list buiding strategiesIf you said, “YES” to either or both of the question above then here are some things you need to avoid.

Like many entrepreneurs beginning online or even been around for a while trying to figure out why they are not having the success they are after.

After probably buying every single shiny object online myself and thinking that the problem was every program I had purchased but little did I know that the problem was me not implementing the right list building strategies.

What do I mean ? Well as you may know if you’ve been around the internet marketing game for any amount of time it is easy to get sidetracked and blinded by the overwhelming amount of information you have to consume to start an online business and keep it running and let alone trying to build a list.

I probably made every single mistake you can probablylist building mistakes make which is good news for you because I am going to disclose some of these time and success draining mistakes so you don’t have to and get an unfair advantage from someone who has been there and done that, ” I love that quote but no punt intended “.

Now getting down to business here are some list building strategies and mistakes you should avoid like a plague:

  1. Have a lead funnel in place. Not having one, you might as well close up shop right this second. This means having a lead capture page to funnel your leads and capture their information before they go to your offer. This should be done without saying but it completely blows me away how many people are doing it and to no surprise because I made this mistake too.
  2. Have an Opt-in Form on your website or blog. If you want to be around for a while and in business this is essential. An opt-in form is simply an email autoresponder form you get an HTML Code or Java Script to put on your website or blog. Preferably at the top fold of your site because with the little attention span site visitors have today you want them to see it immediately specially if offering a Free Report or Ebook ( Recommended for better conversions ).
  3. Know your target market and/or audience. Not knowing your market is the biggest mistake I see online. This means knowing what they want and what they want to read. When someone inputs their information in your email form they either just want the free report and/or want to learn more about that specific topic. Make sure you stay on topic for increased conversions.
  4. Segment your lists by Niche, Category and/or Product. You don’t want to be sending someone who opted in to your list for marketing strategies and send them an email on a product related to Babe Rattles. Keep your list segmented by buyers and non-buyers as well. If you grow a big list, you want to know who your buyers are and who are not because here you can maximize your efforts for better conversions and sales as well.
  5. Building a relationship with your list. This is like meeting someone in the street and asking them to marry you before you even know their name, ( You’ll never have a long lasting relationship this way ). This is key to building a long term business. One of the biggest lessons I learned way back before the internet had taken shape to what it is today and selling off-line the first thing I learned was, ” Build a Relationship ” with your client before you ask for the sale and it applies then and now online as well. This is a biggie so don’t believe that you can build a list today and tomorrow sell them a product in majority of cases. Studies show that it takes approximately 5 to 7 emails in most cases before they will make a purchase but only if they trust you. After all, They are buying you not the product believe it or not.
  6. Tell real stories and experiences. Many people are afraid of looking vulnerable or human with their lists and subscribers ( Big Mistake ). When structuring your emails and any content for that matter it always increases value when you share your stories and make yourself vulnerable and show that you are a real human being who previously were having the same problems or experiences as they might currently be having. This makes your subscribers more apt to grow your relationship and conversions too. ( See a pattern here ? )
  7. Use individualized type of message in your content. Many make the mistake of speaking in a voice of a company or organization. Your subscriber does not want to know about your company and what success it is having. They want to know how as an individual you are going to help them and support them should they have questions or need assistance. When you speak in the voice of person to person this is like your friend talking to you which you could trust to what they are telling you and are more likely to follow their advice.
  8. Have constant and continuous communication with your list. This goes along with building a relationship with your list. It’s like, If you had a friend and you did not call him or her for a year and then you picked up the phone one day and asked them to buy your product. Well, You know how that conversation will go, Right ? If you want your subscribers to stay on your list and continue to buy and more importantly build a long term business then this is critical to your future and your business.

All these mistakes I have made and I can tell you from experience this cost me a few years of hard knocks and hard lessons to get to where I needed to be in the first place but unfortunately these are mistake can take you off-course and can hamper your success and achievements in building a long lasting business.

I hope this gives you the right direction in building your business and list whether online or off-line because these strategies still apply to both.

If you enjoyed this blog post I would appreciate if you shared this with someone who deserves more success and you care about, let’s help some more people!

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To Your Abundance!

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Aweber.Com VS Power Lead System Review

How Do You Manage Your Business ?

This is Aweber.Com VS Power Lead System Review which will hopefully help you make an informed decision on which one is right for your business!

AweberThis is a very though question but it is vital that you understand it very clearly. Managing a business has many components and one crucial area is your prospects and potential clients.

Today I want to talk about two very different systems with many similarities but each one has its Pros and Cons. First we take a look at one of the leading Email Marketing Systems called Aweber.com.

In 1998 Aweber took a position in the market as providing high quality service and never looked back. They continue to innovate and reinvent ideas keeping the company on the leading edge of technology.

And this is not what we are reviewing today. We are looking at the capabilities and the inner workings to see what each of these marketing systems provide.

Aweber in a nutshell is an email marketing with autoresponder capabilities and contact managing system that allows you to generate opt-in forms and place them in your websites to collect your prospects name, email and other information as needed to each individual company.

Once an email is collected through your opt-in form the prospect who filled out your form will be placed on your list.

Here is where it gets good. Once they are on your list they can be contacted as easily as sending them an email and the great thing about this email marketing system is you can email all of your prospects and potential clients can be communicated with with just one email. Allowing you to contact everybody on your list at once.

It saves time and money on resources you don’t need to waste your revenue on. It is smart business sense to use a system like this and it is the reason many companies have moved to using opt-in forms on their websites and/or blogs.

Now recently Priceless Possibilities joined forces with a brilliant innovator in the Internet Marketing world Neil Guess.

Combined they took a proven system and combined Internet Marketing and Email Marketing System making it one of the first but more affordable and complete Marketing System.

Power Lead SystemPower Lead System was born and offers great tools, resources and training to run and grow your business.

The Power Lead System offers Capture lead pages already professionally designed for any type of business or niche you are currently in.

PLS also provides professionally made videos to put in your capture page along with the opt-in form which you can customize to say anything you wish in the Headline and Sub-Headline. If you don’t like any of the lead capture pages you can custom build your own.

Power Lead System also allows you to use one personal Domain Name and make the system yours and if you become a partner who was to spread the word on this same system you can earn 100% commissions for your efforts.

Here is one of their live Google Hangout recording talking about what the power lead system is about…

Either way both systems are powerful and help your business grow and take it to the next level. Personally we use both systems and have started implementing more the Power Lead System with awesome results and a gain of 30% with our business.

This system is a complete lead marketing system all in one and has streamed line our business to running more efficient then previously.

Needless to say we are heading in the right direction thanks to brilliant innovations in the technology sector allowing these breakthroughs to push us into the next evolution of the internet.

Read other reviews on our home business reviews page.

6 Tips To Email Marketing As An Affordable Internet Marketing Technique

The Holy Grail of Internet Marketing is Email Marketing!

Email MarketingEmail marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective customers, send out invitations, or make special offers.

It’s as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible. However, there’s an ideal way of going about it.

Email marketing is not just about writing any email that you will be sending to anybody. To clarify that, here are some simple tips in doing email marketing the best way possible.

1. Join the “Can Spam” campaign.

Email marketing is not at any rate tantamount to spamming. You are not supposed to send information that your email list will not have any valuable use for.

2. Make your email list open it.

Your email might get lost together with the hundreds of emails that inbox owners are confronted with everyday. Improve your subject line by using extra white space creatively, adding text symbols, starting each word with a capital letter, asking compelling questions, not making any unbelievable claims, and not using the word FREE.

3. Keep it real.

Not including any too good to be true statements is not only applicable to your subject line. Your email content must never embody any promise your business can’t keep. Make your offer genuinely of value to your recipients.

4. Don’t go too low.

If you inform your customers regarding discounts, minimal discounts are not that effective compared with substantial discounts. But never offer discounts that are lower than your profit. It will defeat the purpose of this email marketing effort.

5. Make it eventful.

It’s not about contradicting the advice that you should keep an email short and sweet. This tip is on including seminars, conferences and other events in your email. Businesses that require training benefit much from this method. With these RSVP-requiring emails, repetition is important. Just make sure that an ample interval is considered before sending out a reminder email.

6. Post news.

Sending newsletters and postcards provides useful information for your subscribers. These are the best forms of reaching out to your customers or prospects. You should keep the information short, simple and direct to the point for this feat to be effective.

With these simple ways of going about your email marketing endeavor, your business will prosper in no time.

Visit here to read other great marketing tips