Facebook marketing will automatically – while your creating your Ad, Facebook will tell you if you will get less traffic because of having to much Text.
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Marketing on Facebook has become the place where many have for the first time achieved great results in their marketing efforts and if your struggling then here are some great tips to consider and not get your account shut down.
According to Facebook’s official blog, Facebook is going to start reducing the number of overly promotional page posts in users’ News Feeds. In other words avoid posting overly promotional posts on your timeline and provide quality and valuable information your readers are looking for and the rest will take care if itself.
Remember that Facebook is a Social Media platform where people go to socialize even though many are strategically using it for this purpose.
Lastly but not least is a crucial mistake many make on Facebook. Respond and engage with your readers and be SOCIAL.
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Today businesses see the urgency of getting their businesses on social media platforms because they understand that if your not positioned well you could loose out.
Today social signals are continuing to thrive and grow with astronomical growth thanks to the newer kids on the block, Facebook, Twitter, Pinterest, Infographic, LinkedIn and many others.
Register for Facebook 301 Free Training Webinar: How to Optimize Your Ads for Maximum Sales While Decreasing Your Costs.
The new 800 pound Gorilla in the room, Facebook has other plans specifically with the new introduction of Search Engine platform which allows businesses and anyone make more sales for their business and products.
Another great thing and an opportunity for those wanting to benefit from this fairly new phenomenon on the starting off on a ground level marketing resource and approximately for the next two years you will have the opportunity of getting in inexpensively, So Be Warned!
I’m perfectly aware that you’re already a member of the world’s largest social network. Who isn’t?
But you might not see the true potential that’s right at your fingertips. Just the other day I was listening to bestselling author Gary Vaynerchuk.
He remarked, and I quote:
“If people understood what’s going arbitrage-wise with Facebook ‘Dark Posts’ right now they would win every single time, just like Google AdWords in the early 2000s, which built Amazon and eBay. You can’t milk enough of this cow right now.”
And Facebook is positioned to do the same for many businesses and individuals who want to take advantage of this opportunity. Wouldn’t you ?
So, How can these social signals help you with your business ?
I will use my blog as an example since I’ve run my blog for a few years now and have had a chance to see the results of increased social media signals and engagement.
Once I increased my exposure to social media and took it a little more seriously I immediately seen improved results and continues to play a roll in our marketing strategy.
When we launched our blog it ranked around 17 Million in the search engines specially on Google. Then the site sat around at 7 Million rankings for a while because of lack of focus on my part and chasing shiny objects online.
Yep, I’ve been a victim of chasing shiny objects too but I am over that now. It took a lot of therapy. Just kidding!
Seriously, I then focused once more on publishing better content that is unique, valuable, well researched and implementing social media on the next level and it has made a dramatic difference in my business.
Become Social! After all it is people who you are dealing with and they prefer you being social with them and not trying to cram stuff down their throat, It Doesn’t Work!
I’ve tried just about all tactics and strategies to improve my business brand and reputation as a leader willing to share and help many along the way.
The comment was, Social Media works for some businesses but not for others and some business do not want to grow their business.
For a moment I didn’t know what to say since I was completely stumped by this comment and hope that you don’t think the same way because if you are your missing out on the potential of Social Media for your business.
Over the years I have seen many systems, products and now Software App’s which are changing the way we market and present our brands or products online using Social Media outlets like Facebook. Facebook has become one of the most powerful ways to market your business, products or share information online.
One of the most challenging things with Social Media like Facebook is the short attention span of people today. If it is not something they are interested in or they can not get their free report, eBook or Free Download instantly they don’t have the patience or time to go through the process of going to your website or capture page to download what your offering.
So, There is an App for that! I mean a software app plugin used with WordPress that you can integrate your email autoresponder, sell your affiliate products, your personal product or whatever you want and get your Facebook fans and Visitors to get what anything you are offering directly from the Facebook post you make.
You also have the option of upgrading to Pro version which includes Twitter and Google+ integration too.
Watch video below to see what I am talking about:
I use the Social Engage Pro version and it is great to build opt-in forms into your post directly to Facebook and send them directly where you want whether it is an affiliate product or a Free eBook the choice is yours.
If you enjoyed this blog post I would appreciate if you shared this with someone who deserves more success and you care about, let’s help some more people!
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To Your Abundance!
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Facebook changes the rules on how you interact with people and how you market to them as well. Marketing as an activity is all about reaching the right customers with the right products, and the result sought has delighted customers who are more than willing to open their purses wide enough to boost their revenues.
For many years, marketers stalked their target customers through various means and by trying to get their message across to spread awareness about their wares.
Traditional Means of Communication
Traditionally, marketing communications were conducted via print, broadcast and such traditional media through disruptive advertising, where advertisements appear in between the content of interest for the customer.
Traditional media does give a large reach to a marketer with its programming of mass appeal.
However, the wastage is equally high, since a large portion of the audience would belong to a different segment than the one that is to be targeted by the marketer.
The revolution stirred by the internet as a medium took place because of the fact that it is highly personalized and provides more content on-demand than any other available medium.
Social sites proliferated far and wide in their usage for a few simple reasons:
With over a billion (and growing) unique users worldwide, Facebook is the number one social networking site in terms of activity and subscriptions.
What started as a garage initiative by Mark Zuckerberg has now become the biggest phenomenon on the internet.
A user interface that allows for quick communication and the ability to create fan pages and groups at the click of a mouse button are what make Facebook extremely popular.
Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available within the Facebook environment.
These applications can allow users and friends to do joint activities like playing games that run endlessly, sharing photos, videos, and web links, and many more.
To understand why, we have to look at Facebook’s priorities: revenue (it is essentially a paid marketing channel) and time in app and on site (one reason the network is prioritizing native video over outbound links – more on that soon).
( Talk about finding little nuggets that yield big dividends, I got an email this morning with and article about algorithms on social media and being an SEO guy I had to read it and found this little nugget most marketers are not aware of.
Notice the “native video” in red color, its because i found it in this same article below and a great read if your geeky like me :-). In other words, if you upload a personal video directly from your computer being an original it will reward you with views versus a link leaving Facebook will not get as much visibility because Facebook does not want traffic leaving Facebook.
Here is a great article by Website Magazine called, “Beating Algos on Social Media” it goes over Facebook algorithms and how you should look at marketing on social media.
Traditionally, media plans were drawn to include television channels, publications, or any other media that can grab maximum eyeballs and effectively reach a selected target audience.
The science of segmentation and targeting has become only more accurate in the case of social media.
Facebook provides a wide variety of avenues to communicate with the audience, which opens up an entirely different world of possibilities to have a fruitful dialogue with customers.
Some of these methods used popularly by marketers are:
Advertising: The first opportunity, which is the most obvious one, is advertising on Facebook. The difference, however, is the fact that you can create your own advertisement in a matter of minutes and also specify the details of your target group in terms of demographics and types of discussions where you want your advertisement to appear.
Fan Pages: Facebook allows every brand, as well as individual users, to create fan pages for their favorite celebrities and their own homegrown businesses.
Large brands have also created their official pages on Facebook that have a huge, immediate fan following around the world. The fan page has immense utility to convey first hand information about the brand and also to collect immediate and frank feedback from your customers.
Branded applications: One of the most effective ways to engage a user toward your brand is by creating an application; this could be a game or a contest, with your branding coming across subtly through it.
What makes Facebook even more exciting is the way it allows you to target your communication sharply just to the customer segment you want to attract.
It also provides analytics and page insights that give good feedback and measurement on the activity done.
The options provided by Facebook can be creatively explored and used judiciously for bringing about maximum benefits to any brand.
However, while doing all this, you need to be aware of the fact that customers have an equal say and have the ability to respond immediately to any of your actions with a thumbs up or a thumbs down.
Availing the service of a social media consultant to work out a social media strategy may be required so that your efforts will not be in vain.
Learn how to get targeted marketing leads and sales, disocver this one secret: Facebook Secret Uncovered
Related article: Social Signals And Social Networking ?