Are You Struggling With Marketing On Facebook ?

Marketing on Facebook has become the place where many have for the first time achieved great results in their marketing efforts and if your struggling then here are some great tips to consider and not get your Facebook account shut down.

Marketing On Facebook

  •  Fan Page Design – If your using your Facebook Fan Page to send your web traffic to then you need to design your Fan Page with a clear message of your intention and professionally designed so visitors feel more apt to purchase or opt-in to your email list. Checkout your top competitors Fan Pages and use this information to brainstorm ideas and create yours.
  • Ad Photos – These photos should be a certain size to display properly. When creating your ad Facebook will advice on the size required to meet their ad requirements. If your using your own photo or want to find one, then Pixabay is a great free platform to find one or design your own. If your using text on your photo it should not be more than 20% of the photo.
  • Targeting Your Market – Marketing on Facebook has achieved great results for thousands but it will depend on how you target your market. Facebook marketing platform offers awesome choices to target your buyers and prospects through buying habits, browsing habits, income, education, geographical location and many more tools available to you.
  • Cover Photo – Change your cover photo often. Why? It provides an opportunity to advertise your business, services and products as well. Use Pixabay to create a Cover Photo that fits dimensions exactly without guessing or trial and error.
  • Story Telling – Believe it or not story telling in conjunction with your photos is a powerful way to engage with your visitors, prospects and buyers. Story telling psychologically engages your readers and feeling closer to you and your message drawing a picture in their mind of what you want to them to accomplish.
  • The Carrot Marketing Method – You want your readers to engage more with your Facebook posts and ads ? Using enticing and informative information before you ask them to click on your ad or link is a way of marketing used from the beginning of marketing methods and used just as effectively today. You could ask an enticing question and asking your reader to click to read more is effective as well.
  • Offering Valuable Advice – Providing valuable and useful advice is key to keep visitors and readers engaged and coming back to your Fan Page, Blog or Website and more than likely getting them to buy from you as well.
  • Facebook Post (s) – Create and post unusual images to catch people’s attention. Thought provoking images and text is one of copywriters secrets used in their copywriting and marketing strategies. If you want to master copywriting then I suggest you checkout, ” The Copy Writers Guild “. It’s an A to Z copywriters bible if you will.
  • Facebook Likes and Shares – As fun as it is to Like and Share Facebook posts and ads, this is a powerful subtle way to continue to engage and increase visitors to your Facebook Fan Page and Ads or your blog. Facebook offers you the opportunity to use their marketing platform to gain more likes and shares of your Fan Page which in turn after you’ve gained more Likes and Shares creating a domino affect and taking off on it’s own without spending additional advertising budget. The more Likes and Shares you have the more Facebook sees it as an important and engaging Fan Page and as a result Facebook rewards you by sending additional free traffic to your page.

Download your Free, ” 3 Facebook Cheat Sheets to help you with marketing on Facebook.

Marketing on Facebook Tip: According to Facebook’s official blog, Facebook is going to start reducing the number of overly promotional page posts in personal users’ News Feeds. In other words avoid posting overly promotional posts on your timeline or none at all, instead use your business page to post your promotional posting plus provide quality and valuable information your readers are looking for and the rest will take care if itself.

Remember that when marketing on Facebook it is a Social Media platform where people go to socialize even though many are strategically using it for business purposes.

Lastly but not least is a crucial mistake many make on Facebook. Respond and engage with your readers and be SOCIAL.

Social Signals And Social Networking ?

There Are Many Tools Available To Make The Tedious Task Of Social Networking Fun!

Social SignalsWe always try to be on the pulse of marketing and social signals because it is a fast moving phenomenon taking over how we do business or simply have fun.

At times this can become a very tedious task and overwhelming if you don’t take the bull by it’s horns and specifically if you are running a current business online or even starting a new business.

Some of these social signal tools are Social Networks like,  MavSocial, SocialMarker,, ( Paid Service but very Powerful )and ( also Paid Service but a great and inexpensive tool ) .

There are many other social bookmarking submission sites available to you, all you have to do is do a search on Google or any search engine. Here a the top six and Google Rankings for each site by

  1.                                             8
  2.                                       8
  3.                              8
  4.                                  8
  5.                                             6
  6.                                  8
  7. See more at:

Social signals have become the norm for recruitment through the social networking engagement and where you need to be front and center to take advantage of the wave, ” sort of speak “.

This strategy of social signals and social networks not only increases the exposure of your brand it also allows you to connect with your target market and provide you with hungry prospects to your website or blog.

Social Networks

facebookNow Facebook has a Search Engine capability where you can find your audience by doing a search like you normally would do in Google, Yahoo, Bing or any other search engine which makes it a very powerful and profitable social signal for every business.

It is important to note that there are rules and certain requirements when using Facebook’s PPC – Paid marketing strategy. They are very particular about the Text percentage of the Ad Photo. They only allow 20% of the photo to be text.

Facebook paid marketing is still an affordable marketing tactic used by many entrepreneurs and one you should explore before it gets to expensive to place ads like Google Adwords for example.

The only time you would use Google Adwords is after you find a very successful marketing campaign in other platforms like Facebook or Bing or Yahoo because it is very competitive and keywork clicks can go for as much as $50 a click for some high competition keyword terms.

YoutubeAnother social signal very powerful and effective free to use but requires your time unless you outsource it to places like, and it is Youtube.

Social Networking through videos if used properly and implement a few SEO strategies like making sure that you use great keywords on your video file name, the Title of your video on Youtube, add keywords to the description of your video and keywords in the tags.

The tabs directly below your videos when signed in to your account allow you to edit these areas except the file name which you should do on your computer before uploading the video to Youtube or any other video submission site like Vimeo or Technorati among many others available to you.

google plusGoogle Plus social signals have gained ground on Facebook as a social networking strategy but like Facebook there are some particular things that work and some that don’t.

Using Google+ requires social networking meaning you have to engage with your audience and provide them with high level of quality content and information they are searching for as well.

You can also use their search browser to find your specific market groups which you should join and participate in. Some of these market groups are free to join and others require acceptance from the webmaster who create the group or their designated account managers in some cases.

Something else important to use in these social media sites is the use of # ( Hashtags ) which for the moment are used like keyword tags in the search engines and allows your audience to find your content throughout the internet world.

If you offer something that could help your audience in your particular market let your audience know through well researched and thoughtful content with the intent of really helping people and you will have more fun doing it too because you will notice the support and appreciation of your audience.

twitterTwitter is another powerful social signal and while for most of the time until recently you only had 140 characters to express your message now they have added photos and videos to their platform and as a result it has increased the viewership of content and response of active users of Twitter.

Social networking should be also implemented when tweeting your message and just like all other social media sites you must provide quality content and use of Hashtags as well so readers will find your targeted message.

Here is a tip from Matt Cutts about social media sites: Are pages from social media sites ranked differently?

Share images on other social signals like Instagram, Pinterest and Flickr. Convert your content into videos and upload to Youtube and other video submission sites, or create a slide show to share on a social sharing sites like Slideshare.

Hope you enjoyed this article content and would appreciate your input and comments. Thanks for reading.

Another great post discussing Facebook and the opportunities available titled:Facebook Social Media Is The Biggest Marketing Opportunity



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Facebook Social Media Is The Biggest Marketing Opportunity

facebook ppc

Facebook changes the rules on how you interact with people and how you market to them as well. Marketing as an activity is all about reaching the right customers with the right products, and the result sought has delighted customers who are more than willing to open their purses wide enough to boost their revenues.

For many years, marketers stalked their target customers through various means and by trying to get their message across to spread awareness about their wares.

Traditional Means of Communication

Traditionally, marketing communications were conducted via print, broadcast and such traditional media through disruptive advertising, where advertisements appear in between the content of interest for the customer.

Traditional media does give a large reach to a marketer with its programming of mass appeal.

However, the wastage is equally high, since a large portion of the audience would belong to a different segment than the one that is to be targeted by the marketer.

Enter Social Media and the Internet

The revolution stirred by the internet as a medium took place because of the fact that it is highly personalized and provides more content on-demand than any other available medium.

Social sites proliferated far and wide in their usage for a few simple reasons:

  • The power to create and distribute content is equally available to every user, irrespective of him/her being a customer or a marketer. In the earlier forms of media, that power rested with the editorial staff of the channel or the advertiser, but hardly ever with the user.
  • The medium is completely personalized, and a user can create or join groups and further create content based on what he/she likes.
  • Opinions are free and fair. This is one reason why social media is of utmost concern to marketers, since buying decisions are no more influenced as much by advertisements. The traditional word-of-mouth marketing approach has grown leaps and bounds on social networks.
  • Today you can communicate person to person via FaceTime on facebook and be live with an audience which gives new meaning to the term “instant engagement” like you were on live TV.

Facebook – At the Center of Social Media

With over a billion (and growing) unique users worldwide, Facebook is the number one social networking site in terms of activity and subscriptions.

What started as a garage initiative by Mark Zuckerberg has now become the biggest phenomenon on the internet.

A user interface that allows for quick communication and the ability to create fan pages and groups at the click of a mouse button are what make Facebook extremely popular.

Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available within the Facebook environment.

These applications can allow users and friends to do joint activities like playing games that run endlessly, sharing photos, videos, and web links, and many more.

To understand why, we have to look at Facebook’s priorities: revenue (it is essentially a paid marketing channel) and time in app and on site (one reason the network is prioritizing native video over outbound links – more on that soon).

( Talk about finding little nuggets that yield big dividends, I got an email this morning with and article about algorithms on social media and being an SEO guy I had to read it and found this little nugget most marketers are not aware of.

Notice the “native video” in red color, its because i found it in this same article below and a great read if your geeky like me :-). In other words, if you upload a personal video directly from your computer being an original it will reward you with views versus a link leaving Facebook will not get as much visibility because Facebook does not want traffic leaving Facebook.

Here is a great article by Website Magazine called, “Beating Algos on Social Mediait goes over Facebook algorithms and how you should look at marketing on social media.

How does this help a marketer?

Traditionally, media plans were drawn to include television channels, publications, or any other media that can grab maximum eyeballs and effectively reach a selected target audience.

The science of segmentation and targeting has become only more accurate in the case of social media.

Facebook provides a wide variety of avenues to communicate with the audience, which opens up an entirely different world of possibilities to have a fruitful dialogue with customers.

Some of these methods used popularly by marketers are:

Advertising: The first opportunity, which is the mostMarketing obvious one, is advertising on Facebook. The difference, however, is the fact that you can create your own advertisement in a matter of minutes and also specify the details of your target group in terms of demographics and types of discussions where you want your advertisement to appear.

Fan Pages: Facebook allows every brand, as well as individual users, to create fan pages for their favorite celebrities and their own homegrown businesses.

Large brands have also created their official pages on Facebook that have a huge, immediate fan following around the world. The fan page has immense utility to convey first hand information about the brand and also to collect immediate and frank feedback from your customers.

Branded applications: One of the most effective ways to engage a user toward your brand is by creating an application; this could be a game or a contest, with your branding coming across subtly through it.

What makes Facebook even more exciting is the way it allows you to target your communication sharply just to the customer segment you want to attract.

It also provides analytics and page insights that give good feedback and measurement on the activity done.

The options provided by Facebook can be creatively explored and used judiciously for bringing about maximum benefits to any brand.

However, while doing all this, you need to be aware of the fact that customers have an equal say and have the ability to respond immediately to any of your actions with a thumbs up or a thumbs down.

Availing the service of a social media consultant to work out a social media strategy may be required so that your efforts will not be in vain.

Learn how to get targeted marketing leads and sales, disocver this one secret: Facebook Secret Uncovered

Related article: Social Signals And Social Networking ?

Facebook Algorithms Update And How It Can Affect Your Marketing

Marketers Beware: Google’s Panda & Penguin updates have caused panic in many marketers doing shady search engine optimization techniques.

Now Facebook has made updates to it’s algorithms to clean out deceptive clickbait headlines.

facebook algorithmIt seems like Facebook is taking the same approach as Google. So, What does this mean for you as a marketer whether an online marketer or an off-line marketer ?

It’s real simple, if you want to keep your website and/or blog on the top of search engines and not disappear into the internet abyss then you need to read the rest of this article.

A few years ago marketers were using all kind tactics to game search engines to gain top rankings and all disappeared from front page results over night.

Then Matt Cutts came along and started to clean house and implementing algorithm changes that wiped out tens of thousands of websites over night including some big company name websites.

This report was put out yesterday and most marketers are not aware of this yet and could find themselves at the mercy of Facebook algorithms improvements.

Here are a few things we learned from our past experience dealing with Google’s Panda & Penguin algorithm changes and what you should be aware of if you want to continue to stay in top of the search engines:

  1. Do away with the, “Click Here To Learn More” call to action phrases.
  2. Use, “Discover” instead of “Click Here”
  3. Use “Explore” instead of “Click Here To Learn How To Become A Millionaire in 24 Hours”
  4. Don’t add deceptive links to your photos or better yet take links out of your photos if not you will be penalized. Don’t say I didn’t warn you!
  5. Spend more time polishing your copy writing skills
  6. Improve your website/blogs etiquette and appealing content.

For Example: Don’t write headlines like:

” You’ll never believe which two stars got into a fight on the red carpet last night!! “

Checkout the full article about Facebook Agorithms update I read this morning at: blog.

Key Take Away Here: If you provide high quality, unique and content that your readers want to be informed about…You Have Nothing To Worry About!

However: If you have been implementing the clickbait tactics, It’s time to reconsider and go back to the drawing board.