Here are several ways you can improve website SEO and some tips on how to do it more effectively.
First, you need to plan out, What is your target market. Determining your target market will give you better chances of converting those leads into buyers.
The way you do this is by simply searching on Google the market you are after. For example: If you are looking for people to sell your food recipe ebook then it is only logical to search for, ” The Best Food Recipes ” but to dig in even deeper you should search for the kind of recipe you want to sell.
Example: ” The Best Italian Food Recipes ” and look at the top ten sites on this and gives you a more targeted list. Once you find these top ten sites you will open a notepad on your computer and copy the links of the top ten websites and paste them on the notepad.
Now you can go to Aherfs.com to input each of these websites and give you information on what are the best keywords they are using for organic traffic and paid traffic.
Another great source for learning more about your competitors is Majestic SEO. They give you a lot of data that you can use to improve your website organic free traffic from search engines . Here you will get the website links you found when you did a Google search previously and place them in the Site Explorer Results box you see in Majestic SEO.
Here is a snapshot of some of what you will see. It even tells you where are their backlinks coming from and you can just visit the backlink links and get backlinks for your website too.
Another great way to improve website SEO is by posting comments on your competitor blogs. Just do a search on Google for what your keyword is for example if it is, ” Italian Food Recipes Blogs ” this is what you input in the browser to do a search.
Some will give you a Follow Link back to your site. You will know this when you look at the comment box area. It it has a box for your website link then more than likely they will give you a backlink.
Caution! When leaving a comment make sure you read the blog post and leave a comment related to what you read about or even a question about something you genuinely want to know about.
Forums: Joining Forums is a great place to learn and network with other like minded business owners where you can read and leave comments about a topic you are interested in and related to your market/niche website or blog.
Quick Tip: When you join these forums it is important that you set up Signature Box. This is where you will fill in your website description and the link to your website. Never leave your link in the forum comment…this is considered Spamming and will most likely be frowned upon and can get you terminated from the forum. Read their Terms & Conditions.
Press Releases: This is a good way to build your brand and your website SEO. Write a Press Release about you and your company or company website. A good story always sells and builds curiosity. You will place your website description and link in the Resource Box. This is where you will place your link to your website.
Here are some Free Press Release sites:
Last but not least is,
Website Content – The content of your website should be of Valuable, High Quality and Unique. Google, Yahoo, Bing and all other search engines love valuable, high quality and unique content while at the same time using relevant keywords embeded in the content but not over saturated and blatantly stuffing keywords just to put them in the content. That’s A No No.
You might have an Organic way of making Italian Food that people who care about their Health and Lifestyle will be interested. Now you have a specific niche that you can give your readers a better benefit than your competitors. So, let your blog/website readers know in your content about the benefits and how original your recipe tastes. Make Sense ?
Quick Tip: How to improve website SEO that a lot of SEO gurus won’t tell you is using Paid Advertising. You don’t have to remortgage the house to spend tens of thousands even though big companies spend a fortune a month that most people won’t make a year in salary. Seriously!
If you have a small budget…it’s OK. Start small to get people to your website and continue to reinvest at least 20% of the earnings back into your paid advertising every month and you will improve website SEO because now you have a steady flow of traffic to your website and at the same time you will increase your business bottom line.
If you don’t know much about doing paid advertising then I suggest you learn. Sounds kind of bold but we are talking about your business you put your heart and soul into and bottom line, ” it’s just business “. And the reason you are in business is not only to bring a high quality product to the market but to make profits from your endeavor.
If you want to master paid advertising then I recommend you checkout, ” Traffic Black Book “. You will learn everything you need to know about paid advertising and how to scale your business to unlimited sources of traffic. This is a Game Changer!
You must always test your market, your product and your website to see if your Ad Copy is good enough to bring in the sales. If not test a few more Ads.
Quick Tip: Make sure that your site is Clean, Professional and Targeted to what you want your visitor to do on your site. Whether it is giving away a free recipe in exchange for their email.
” Yes “, you want to collect their emails so you can build a relationship with them and send them other stuff you want to sell. It is the cheapest marketing because you don’t have to pay for this traffic again and the most effective way if you cultivate your subscribers list properly.
Video SEO Tips: Watch SEO videos Part 1 & Part 2 below: