Content Marketing Google And Search Engine Optimization

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The Hottest Topic ” Content Marketing ” On The Internet Since The Mention Of The Next Google Update Coming In One Week!

If you have a website or blog it is a subject you would want to pay attention as well. Most SEO ( Search Engine Optimization ) gurus and services are paying close attention too.

Google has control of over 60% of the searches online and when they make a changes to their algorithm’s many people panic because of practices they are currently implementing that are outside of Google’s parameters.

Images from http://www.worldwidewebsize.com/

Google Web Pages

Web Pages On Google

One of the biggest lessons we’ve learned about Google is that when it comes to ranking on search engines or getting your website found there is one common practice that has always satisfies Google’s liking’s and it’s been ” Content Marketing “.

It is the equalizer as far as Google and other search engines are concerned because the name of this place where you and everyone else search for products, friends, How To content, accurate information, videos and anything else via the World Wide Web are called: Search Engines.

The definition of Search Engine is – a program that searches for and identifies items in a database that correspond to keywords or characters specified ( meaning words typed in their search browser ) by the user, used especially for finding particular sites on the World Wide Web.

Pay close attention to the bolder words in the previous paragraph which is one of the key secrets to getting your website found online.

For many years we have tried many different strategies both, Black Hat and White Hat and with over 10 years of experience and trial an error, ” Content Marketing ” is ” The Way ” to enjoy great success with your website or blog long term.

Quality Content Marketing always trumps all other strategies and it is one you should implement in your business website or blog.

Another area that needs your immediate attention since this algorithm update will take affect in one week.

Today we received an email from one of our subscribers regarding SEO and the next Google algorithm update called “Mobilegeddon”.

mobile friendly webdesign
by getsited.co.uk

It is called this because it is mainly concerning the mobile-friendliness of your site meaning that if your site is not mobile friendly your site will be affected in the search engines and will not be easily found.

If you are using WordPress for your website or blog you can easily get a mobile friendly Plugin or a Mobile Responsive Theme to make your site mobile friendly.

You can check your site here to see if it is Mobile friendly or not: https://www.google.com/webmasters/tools/mobile-friendly/


If you use another platform other than WordPress than I suggest you contact your hosting and ask them if they provide the service or can direct you in the right direction.

One report a couple of weeks ago warned about loosing your website position in the search engines, being penalized and it is here and it is important that you take necessary steps to make sure your not left out in the cold.

Just make sure that you pay attention to your content marketing strategy and the quality of your content.

Remember that what ever route you take your readers are looking for relevant content to their searches and the search engines will reward your site for providing it to them.

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Facebook Algorithms Update And How It Can Affect Your Marketing

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Marketers Beware: Google’s Panda & Penguin updates have caused panic in many marketers doing shady search engine optimization techniques.

Now Facebook has made updates to it’s algorithms to clean out deceptive clickbait headlines.

facebook algorithmIt seems like Facebook is taking the same approach as Google. So, What does this mean for you as a marketer whether an online marketer or an off-line marketer ?

It’s real simple, if you want to keep your website and/or blog on the top of search engines and not disappear into the internet abyss then you need to read the rest of this article.

A few years ago marketers were using all kind tactics to game search engines to gain top rankings and all disappeared from front page results over night.

Then Matt Cutts came along and started to clean house and implementing algorithm changes that wiped out tens of thousands of websites over night including some big company name websites.

This report was put out yesterday and most marketers are not aware of this yet and could find themselves at the mercy of Facebook algorithms improvements.

Here are a few things we learned from our past experience dealing with Google’s Panda & Penguin algorithm changes and what you should be aware of if you want to continue to stay in top of the search engines:

  1. Do away with the, “Click Here To Learn More” call to action phrases.
  2. Use, “Discover” instead of “Click Here”
  3. Use “Explore” instead of “Click Here To Learn How To Become A Millionaire in 24 Hours”
  4. Don’t add deceptive links to your photos or better yet take links out of your photos if not you will be penalized. Don’t say I didn’t warn you!
  5. Spend more time polishing your copy writing skills
  6. Improve your website/blogs etiquette and appealing content.

For Example: Don’t write headlines like:

” You’ll never believe which two stars got into a fight on the red carpet last night!! “

Checkout the full article about Facebook Agorithms update I read this morning at: incomeaccess.com blog.

Key Take Away Here: If you provide high quality, unique and content that your readers want to be informed about…You Have Nothing To Worry About!

However: If you have been implementing the clickbait tactics, It’s time to reconsider and go back to the drawing board.

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