How to do market research for your business website or blog

The Purpose of Market Research ?

The purpose of how to do market research simply means building a solid foundation before you start purchasing a Domain Name or building a website or blog.

How To Do Market Research

Maybe you have a story to tell, have a passion you want to share, share your views with the world, or you have a product you want to sell or you would like to help others in your field of expertise with ” how to content ” etc… or what ever your purpose is, it is not as complicated as you might think.

I’ve built many sites for my business and other clients as well. I understand what it is to navigate through the internet to find this information specially, not having to pay for it.

Define Market Research: Essentially your doing consumer research if you are selling a product!

Here are a few things you need to build a website or blog and how to do market research:

First you need a Domain Name. Not just any Domain Name  but one that includes your main keyword people will search for online.

Before you go off getting a domain name you need to do some RESEARCH before you buy a Domain Name. The way you would do this is by using a free software owned by Google. Its called, Google Keyword Planner.

Why is market research important ? The same reason you would build the foundation of your house before building your house. Hope you get that. Essentially if your selling anything whether it’s your own product or doing affiliate marketing either way your doing consumer research!

You want to know where is your audience and what are they searching for and it is why using your main keyword in your Domain Name is important as well.

So, What do you do next ? Do you know how to do your market research ? No Worries.

Follow these steps below to get started:

Open up Google Keyword Planner by signing in or signing up for a Google account if you don’t have a gmail account. Once inside you will see this home page in image below…

how to do market research

In the image above shows you exactly where to click to open a drop-down menu where you will enter your keyword or keyword phrase you would like to research.

In the image below you will see the window open. All you have to do is type in your keyword and click, Get Ideas at the bottom of page. You will notice directly below it shows the Geo Targeting, Language and which Search Engine you would like to search on.

how to do market research

After you’ve input your keyword (s) in the box above you will see the next page after you click the button, ” Get Ideas ” below…

Market Research

market research

In the images above you will see what keyword phrase term I input to get the results you see. The keyword, ” how to do market research ” shows 1,300 Low competition monthly searches which according to the requirements I personally use this is a good keyword to go after and use in a domain name even though its a little long but.

Making How To Do Market Research Easier!

Marketing Research
Would look into it in more depth by checking out the website competition on the first page of Google. Here below I did a search for, ” how to do market research “. As you can see there are about 88.6 million results for this search which mean there is a lot of competition out there.

But the competition you want to focus on is your first ten search results on Google because this is where you want to be, ” on the first page of Google ” not the second or beyond.

Google Search

If you notice I use a tool called, ” SEO Quake ” its Free to use. You could use it with Google Chrome or FireFox on your PC and you also have a plugin available for mac computers as well.

What this tool does is tells me what are the websites page rankings, index, age and much more. Number one website is entrepreneur.com, they are a pretty big and well managed company website but if you keep looking at the other websites you might see an opportunity to leverage.

Marketing Research Tip : Take a look at the image below where I’ve put some boxes in key areas you need to look at.

  1. Google Page Rank
  2. Alexa Ranking
  3. Website Age
  4. SEMrush Ranking
  5. and Related Keywords Searched Online at the bottom of the page.

In two minutes you can tell what your competition looks like. and how you would proceed with getting a Domain Name with this keyword in it or not. If you target this keyword properly with the right content and search engine optimization you could rank your website in the Top 10.

how to do market research onlineAnother reason I do this research to see what kind of content is online and what they are writing about. Maybe I could learn something or get ideas for writing my own blog post on my blog.

Other resources available to help you do your market research are:

  • Ahrefs.com – The old Yahoo Site-Explorer provides you with great data on your competition.
  • Majestic.com – Same as above, it provides you with great data for your market research.
  • Alexa.com – Alexa basically follows the websites popularity and relevance to search engines to give you a website ranking and a lot to good data as well.
  • Similarweb.com – When you find your competitions websites and input them into similarweb search box it will give you a list of top similar websites you can also research to get even more information to help you with your business.
  • Moz.com – Moz is another Site-Explorer type of site tools for SEO and Local Marketers. They also have a tool bar you can download similar to SEOQuake tool bar discussed earlier.

Want to reverse engineer your competition ? ( Inside scoop on how to do market research by spying on your competition! )

Get the website”  URL/Link ” and place into Google Keyword Planner in the second box below where you typed keyword to research. Once you input the website url into the box and click ” Get Ideas ” then you will see what websites are using for keywords in their content and anchor text.

Below is an example of where to get the link/url of the competitors website.

URL Link

Below is an image of where to input the URL/Link into the box that says, ” Your Landing Page “.

Market Research - How to do market research

They have basically done the research for you since they are on the first page of Google. You can also check out the website and see how much content they have and what the website looks like. Obviously they are doing something right so why re-invent the wheel and instead take all this knowledge then apply it, dissect it, learn from it ( what to do or not do ) and run with your business.

Once satisfied with your search of keywords to find the top 20 keywords then drill it down to Top 10 with your main keyword. This process requires patience and can not be rushed so take your time and do your due your diligence.

Now it’s time to get a Domain Name. You could use a name registrar like Namecheap.com or GoDaddy.com. Now you need to check and see if your Domain Name is available for purchase. If it is available then you would purchase or if not, try combining with other words like best, a color, or a stop word that complements your keyword.

Marketing Research Kit For Dummies

Below is a peak into namecheap back office. I recently purchase these and will be doing something with them but for example you can see where to click here to manage your Domain Name.

Domain Name Management

The next page following the top image you will see an image below you would manage where your name servers are pointing to in order to find your website online. As you can see in the image below the domain name is now poiniting to 1and1 hosting dns where your WordPess website or blog is hosted.

Custom Name Server Settings

Once you have purchased your domain name you are ready to build your website or blog. If you don’t know how to do this there are many great tutorials that will help you with installing your wordpress site, selecting the Theme for your site, selecting the Header, and setting up your opt-in box with an email autoresponder so you could stay in touch with your subscribers.

Hope this helps you with how to do market research for your business website and/or your blog. Share this with your friends or others who will benefit from this guide.

Starting A Home Business; How Much Does It Cost To Start ?

Have you thought of starting a home business but were unsure of where to start or you believe that the cost is to great to even contemplate a home business start up.

Don’t have a product or know where to find a product people are looking for ? Don’t know how to build a website ? Don’t worry your not alone…

First it’s not expensive to get started and secondly it is not as difficult as you might think to get started.

Keep reading, I go over a few steps you could follow to get started.

Starting A Home Business

Unsplash / Pixabay

To get started with any type of business you need to have a few things in place to have a solid foundation for your business.

First you need to do an in depth market research before you take another step. Doing an in-depth market analysis will give you keywords people are searching for in Google and how much competition you will have as well.

If you do your research properly you could have a chance at placing your site in the top of search engines like Google, Yahoo or Bing etc.. Which means that you can get a good amount of organic traffic to your website without having to compete for paid ads and blow your budget before making any significant return on investment.

Here is how to do your market research:

  • Go to Google Keyword Planner. Login with your Google Account credentials or create a new account
  • Once logged in go through the boxes on the left as you scroll down and click on each tab and select the one that applies to you. Just type in a keyword or keyword phrase people would type on their web browser when searching to buy something or to get information about something.
  • Research the market by; Doing a search for those keywords or keyword phrases and see what keywords the top websites on page one are using
  • Click on the first box that says: ” Find new keywords and get search volume data ” and write in the keyword r keyword phrase that directly applies to your business model if your wanting to maximize the power of Google. Here are are few examples  : BlueDogCollars.com, BrakeStopSwitch.com, BeuatifulArtWork.com and should have good traffic, decent market reach ( Big Market that has at least 3,000 visitors a month or higher and low competition.

Take your time and be patient when doing your research. It is a very important step to getting a jump start on getting traffic.

The good news is that starting a home business can be relatively inexpensive depending on what type of business you are starting and/or what product you will be offering.

Here are expenses you will need to consider before starting a home business website:

HostingNumber One: Hosting – $10.00 a month- Hosting is where your website will be found online. Companies will host your website or blog for a fee. Most hosting companies offer unlimited bandwidth on their servers. Up-time is probably the most important rating you should be concerned with besides customer support. Ease of use is probably third on the list of priorities before selecting a hosting company. Here are a few well known hosting companies available you could host your website or blog online like 1and1.com. Bluehost.com, or Hostpapa.com.

.comNumber Two: Domain Name $15.00 a year or less- This will be the url or link associated with your website (www.mywebsite.com). Before you start thinking of what name sounds great for your business or a name that you like and prefer step back and think about this for a minute.

Contact USNumber Three: Email Autoresponder – Cost is $20.00 a month. An email management system like: Aweber.com, Getresponse.com, or MailChimp.com etc… To manage hundreds or potentially thousands of emails so one of these email management system will help you with stay in touch with your potential buyers and buyers more importantly. Don’t be afraid to email your lists often and offer new information and product advice to buy from you. Give them a free offer for them to sign up for your email newsletter or blog posts.

WordPress Website

Number Four: The largest part of your expenses will be in ” Marketing Your Business “. Starting a home business is just like any other business method and requires a small investment in getting immediate sales or brand awareness by using marketing methods like Google Adwords, Microsoft Ads Center, Yahoo Native Ads, 7Search.com, Youtube video marketing, Facebook Ads, Twitter Ads, Pinterest Business Ads and many others available.

A small budget should be as little as a hundred dollars to start and hopefully make a return on your investment to scale your marketing and continue to re-invest earnings into your business. Now if you are looking to really jump start your business then you should start at $5K initial investment and scale from there.

If you don’t have a lot of marketing skills and haven’t done to much marketing online then you should use Yahoo native ads, Bing Ads or Facebook ads to get started. Find out what keywords your competitors are bidding on then find other keywords that have a good amount of traffic and low competition which translates to low bidding to test out your ads, ad wording, and your call to action.

Learn the Attraction Marketing Formula to understand how to grow a list of followers and buyers that keep coming back for more.

Test often and frequently to continue to find those golden nuggets. They are still available but it’s like looking for a needle in a hay stack but when you strike gold it’s a game changer.

Number Five: Worpress Website / Blog – Free! -Yes, it’s 100% Free and necessary when starting a home business you needs to have a blog at minimum.

When you purchase your hosting most have WordPress installation available for you to direct your Domain Name you (example: myweb.com) . Now you must get the DNS ( Domain Name Server ) from your hosting company and input it in your Domain Name Registrar back office where you will direct your domain name to your hosting company. Once you have this in place and you install your WordPress under that Domain Name it will be live online.

Yes, it’s 100% Free and necessary when starting a home business you needs to have a blog at minimum. Those who blog about their products and have fresh informative content are getting the Google Love…Google loves fresh, authentic, quality content that bloggers write and talk about on their site and/or give ” how to ” information too.

If you are looking to get your website ranking in the top search engines without investing a lot of money then you will be depending on organic traffic that’s why when selecting a Domain Name it should be related to your product or what your website is about and more importantly targeted to your market. For example: If your website is about selling pet products you might then you might want to use, (www.BestPetStuff.com).

Don’t Have A Product ? It’s OK…

There are 100’s of affiliate networks and companies offering affiliate privileges like Amazon.com, Linkshare.com, Shareasale.com, Clickbank.com, CommissionJunction.com,  and many more available in just about any topic or product you want to sell and profitable too.

Affiliate Marketing Affiliate Marketing

Affiliate Marketing
ajoheyho / Pixabay

Do a search on Amazon and see what are the best deals going on right now and which one has the best ratings from previous customers who purchased the same product. In other words they have practically told you that there is a hot product that people love and are willing to spend their money on therefore you have a buyer. Amazon has done the market research for you and they also have testimonials from real people who love the product. Served on a silver platter for you.

Sign up for all these affiliate networks and find just about every product you can imagine from physical products like books, mattress, household item etc… to digital media like reports, ebooks or videos or even membership websites to house all of your products or membership access and downloads you will give all your buyers.

There is no reason why you should not be starting a home business today. If you have questions let me know in the comments section and will be in touch.

P.S. Get your free 10 day affiliate marketing formula now!

Disclaimer: This is intended for training purpose only and is not in anyway that you will have the same results. You must test and experiment with marketing methods and tactics and requires work on your part. There is no such thing as a push button money making quick rich scheme it takes work and must treat the business as a serious business.