Number one rule with a website or blog to increase your website or blog engagement is, There should be a flow of navigation throughout the entire website so they can easily find exactly what they are searching for. Makes Sense?
I have been to many websites where either the page is not working or the content does not exist. People will probably never return to the website or blog because they feel they wasted their time visiting your site.
It is something that must be monitored with a tool that gives you the entire health report of your website that pinpoints exactly where errors or other website health issues that you don’t know about.
We use Serpstat.com to provide us with daily reports and activity along with Google Analytics & WebMaster Tools, Bing WebMaster Tools and others.
If you visit a site and don’t find what you are looking for what are the chances you’ll return to this website, Right?
To increase your website or blog engagement I would also suggest you do is, Have high value content that leads them to a solution they are seeking for a problem they might have or educational information that could help them.
People love educational material specially if they’ve never read about it before and will definitely increase your website or blog engagement.
Your content should take on the roll of story telling strategy to maximize its potential reach and engagement. When you intertwine your content with a story line and body of article with education intertwined its a recipe for great engagement.
Before all this was figured out and thought we had done enough by dressing up the website making it look more appealing to visitors and just putting any content and people would come in droves, Right? Not Exactly!
Not only should you know your market or know where they hang out but more importantly how you target them.
When searching for your market you should ask yourself, Who is your Avatar ?
Sit down and create your Avatar for the person you are targeting. What do they do ? What is he or she searching for ? Is your Avatar a person who is unemployed and looking for a way to make an income online or are they just trying to figure out how to knit a sweater for their loved one ?
What your doing here is defining your market all the way to the individual you think would be interested in your product.
This is how you know what to say in your content, how to talk directly to your market and how to craft a message or Ad that speaks directly to them and giving them the benefits of how the product will solve their problem.
They don’t want to hear how pretty the product is and telling them how great your product is because this automatically will bring up red flags in their mind probably because they’ve been scammed before or it just sounds like a lot of hot air and will make them leave as quickly as they can click away from your site or your Ad.
Benefits, Social Proof and Stories Sell – If you want to inject almost instantly to increase website or blog engagement then this strategy can do just that.
Benefits will tell them exactly what your product has within that will help them or solve their problem. Sell the Sizzle not the Steak!
Social Proof will increase your website or blog engagement, give you and your product more credibility and make you a lot of sales for you or increase subscriptions.
Stories sell because it gives them an insight as to what others were going through before they got your product and how it help them or what great results they had from the product.
Be yourself, be unique, Don’t copy from others but learn from them plus Search Engines will penalize your website for duplicate content. You will improve as you go along continuing to sharpen your story telling skills.
Another way of creating even better engagement with your site is by using an autoresponder like Aweber or MailMunch to create exit pop-up forms that offer a free ebook, free report/guide or free email newsletter updates so people will subscribe to your list in exchange for a free gift and believe it or not increase sales too.
This way you maximize your websites efforts to increase your website or blog engagement as well. With this list you will have the ability to email them with new updates, new features, new stories or new products that they might be interested in. This is another reason you should know your customer Avatar.
Use social media outlets to create a BUZZ about your content and stimulate the targeted audience you are after to increase your website or blog engagement as well. Social media is a very powerful tool to implement into your marketing strategy.
Facebook being a social hub gives you the opportunity to create paid ads to boost your blog posts posted on your Facebook business page, not your profile. One of the important keys here is to use the right terms or phrases people would search to find your product in your ads.
If the content is targeted to the right audience and provides over the top high value that draws people in like a magnet this kind of content can sometimes become viral and continue to get targeted traffic for a few months and in some cases even years.
People love to share great stuff that could help them and in some cases their team, their family, friends or their business colleagues. So share updates or new content posted on your site.
Besides social media there are Social BookMarking sites you can ad your content to like Google Bookmarks and SocialAdr which helps you do it all in one place and reach a larger market because you can connect with other social media outlets and entrepreneurs that share your content.
As you can see in the red circle it tells me, what social media outlets my content was shared to and I want to show you what just one of these social media platforms and how they show up on Alexa.com.
This is SiteJot.com and it ranks 110,698 Globally. Any time a site reaches these kind of status it is continuously generating a nice amount of eyeballs reading your content.
You can also increase your website or blog engagement by posting your content to other places like eZine’s, Press Release Submission Sites, or find other related websites or blogs in your niche for guest posting on their blog in exchange for a link back to your website.
It’s a Win, Win for you and the blog owner because he gets high quality content for his site which create more traffic and engagement with his blog as well yours plus having a link back to your site from an authority site in your niche market.
Why not use RSS FEEDS ? They are free to use and google has a popular one called, feedburner.com where we have my one of our feeds linked to so when new content is posted it will automatically ping your content and watch your stats as your feeds continue to grow and spread like wild fire.
RSS Feeds can bring in additional traffic to increase website or blog engagement . Notice on the Feed line last month this site got 13792 hits just from Feeds only which is actually more than the daily search engine traffic recorded here. That averages to be 459.7 hits per day, not bad for free targeted traffic to your website or blog?
It is obvious by now that you need to increase your website or blog engagement by increase presence online and finding as many avenues are available for you to use and implement creating and improving website or blog results.
These are a few ways to increase your website or blog engagement and some places you might want to consider using for generating more traffic.
Quick Tip: This is why I’ve become addicted to market research because when you set out to explore data analysis from your Google Analytics, Google Webmaster Tools, Majestic.com, and/or Serpstat.com you tend to find some interestingly amazing information that could be potentially helpful for your website or blog and/or business as well.
The point is, Do your research and your due diligence to understand how to target your market, how and what are they searching, volume of market, is it a trending market or a green product ?
Here below is a glimpse into Majestic.com with data from your website or a competitor website if your reverse engineering their website or blog.
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There are many other strategies available that you could use plus get a little more advanced methods when you get inside EMP. For Example:
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