List Building Strategies And Mistakes You Must Avoid

Are You Trying To Build A List Or Attempting To Enjoy Success With Your Online Business ?

list buiding strategiesIf you said, “YES” to either or both of the question above then here are some things you need to avoid.

Like many entrepreneurs beginning online or even been around for a while trying to figure out why they are not having the success they are after.

After probably buying every single shiny object online myself and thinking that the problem was every program I had purchased but little did I know that the problem was me not implementing the right list building strategies.

What do I mean ? Well as you may know if you’ve been around the internet marketing game for any amount of time it is easy to get sidetracked and blinded by the overwhelming amount of information you have to consume to start an online business and keep it running and let alone trying to build a list.

I probably made every single mistake you can probablylist building mistakes make which is good news for you because I am going to disclose some of these time and success draining mistakes so you don’t have to and get an unfair advantage from someone who has been there and done that, ” I love that quote but no punt intended “.

Now getting down to business here are some list building strategies and mistakes you should avoid like a plague:

  1. Have a lead funnel in place. Not having one, you might as well close up shop right this second. This means having a lead capture page to funnel your leads and capture their information before they go to your offer. This should be done without saying but it completely blows me away how many people are doing it and to no surprise because I made this mistake too.
  2. Have an Opt-in Form on your website or blog. If you want to be around for a while and in business this is essential. An opt-in form is simply an email autoresponder form you get an HTML Code or Java Script to put on your website or blog. Preferably at the top fold of your site because with the little attention span site visitors have today you want them to see it immediately specially if offering a Free Report or Ebook ( Recommended for better conversions ).
  3. Know your target market and/or audience. Not knowing your market is the biggest mistake I see online. This means knowing what they want and what they want to read. When someone inputs their information in your email form they either just want the free report and/or want to learn more about that specific topic. Make sure you stay on topic for increased conversions.
  4. Segment your lists by Niche, Category and/or Product. You don’t want to be sending someone who opted in to your list for marketing strategies and send them an email on a product related to Babe Rattles. Keep your list segmented by buyers and non-buyers as well. If you grow a big list, you want to know who your buyers are and who are not because here you can maximize your efforts for better conversions and sales as well.
  5. Building a relationship with your list. This is like meeting someone in the street and asking them to marry you before you even know their name, ( You’ll never have a long lasting relationship this way ). This is key to building a long term business. One of the biggest lessons I learned way back before the internet had taken shape to what it is today and selling off-line the first thing I learned was, ” Build a Relationship ” with your client before you ask for the sale and it applies then and now online as well. This is a biggie so don’t believe that you can build a list today and tomorrow sell them a product in majority of cases. Studies show that it takes approximately 5 to 7 emails in most cases before they will make a purchase but only if they trust you. After all, They are buying you not the product believe it or not.
  6. Tell real stories and experiences. Many people are afraid of looking vulnerable or human with their lists and subscribers ( Big Mistake ). When structuring your emails and any content for that matter it always increases value when you share your stories and make yourself vulnerable and show that you are a real human being who previously were having the same problems or experiences as they might currently be having. This makes your subscribers more apt to grow your relationship and conversions too. ( See a pattern here ? )
  7. Use individualized type of message in your content. Many make the mistake of speaking in a voice of a company or organization. Your subscriber does not want to know about your company and what success it is having. They want to know how as an individual you are going to help them and support them should they have questions or need assistance. When you speak in the voice of person to person this is like your friend talking to you which you could trust to what they are telling you and are more likely to follow their advice.
  8. Have constant and continuous communication with your list. This goes along with building a relationship with your list. It’s like, If you had a friend and you did not call him or her for a year and then you picked up the phone one day and asked them to buy your product. Well, You know how that conversation will go, Right ? If you want your subscribers to stay on your list and continue to buy and more importantly build a long term business then this is critical to your future and your business.

All these mistakes I have made and I can tell you from experience this cost me a few years of hard knocks and hard lessons to get to where I needed to be in the first place but unfortunately these are mistake can take you off-course and can hamper your success and achievements in building a long lasting business.

I hope this gives you the right direction in building your business and list whether online or off-line because these strategies still apply to both.

If you enjoyed this blog post I would appreciate if you shared this with someone who deserves more success and you care about, let’s help some more people!

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To Your Abundance!

Did This Help You? If so, I would greatly appreciate if you commented below and shared… Thank You!

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How To Create A Lead Capture Page Using Elite Marketing Pro

Having A Lead Capture Page Is A Down Right Necessity If You Want To Enjoy Long Term Success In Business Online or Off-Line!

Why is this so important ?

Lead Capture PageThe answer is quite simple. Today over 90% of consumers are online and most of them are doing their shopping via mobile devices.

If you have a small business you might ask yourself, Why do I need a lead capture page ? All of the major name brand stores and companies are doing it and for good reason.

One thing I’ve learned in online business is that, The Money Is In The List! And this is where smart marketers, big brand name stores and smart business owners have taken their marketing to the next level and so should you.

The most valuable asset you could have in business is a list of loyal subscribers and even better than that, a list of loyal consumers.

The investment is quite small when you compare the value of a subscriber and an email list. For example: Did you know that Microsoft purchased Skype for a whopping $8.5 Billion and Skype was not worth on paper anywhere this kind of money.

But why did they pay such astronomical price because of the list of subscribers. The list of subscribers over a lifetime will be worth many times what they paid.

So, How Do You Create A Lead Capture Page To Start Building Your List Of Subscribers ?

  • First you need a lead capture page system like LeadPages.net, or join a program like Elite Marketing Pro which includes on as part of their membership which allows you to build professional pages to match your brand and business.

This is where Elite Marketing Pro comes in because they have an integrated a lead capture software that makes the sales process automated.

  • The second thing you will need is the Copy you will use in your capture pages. Important to note that your copy must be congruent with your website copy so there is not disconnect in the sales process.
  • Third thing you will need are photos you plan to use in your lead capture forms as you seen in the video. If you haven’t watch the video I recommend you watch so you get a better idea of what I’m talking about.
  • The fourth thing you will need is an Email Autoresponder service like Aweber which is where you will manage all of your lists segmented into individual businesses or niches.
  • The fifth piece if the puzzle is your product. If you don’t have a product and would like to use affiliate products it is perfectly fine. There are free affiliate networks and companies that will allow you to sign up for free as an affiliate. Like Clickbank.com, Shareasale.com or Amazon.com and many others…

If you have your own product then you are going to need additional tools and resources to make everything work as smoothly as possible.

Here are additional things that you will need if you have your own product:

  1. You will more than likely need to have your own website to process order fulfillment and payment processing.
  2. If you decide to build a website on WordPress there are plugins like WooCommerce which allow you to process orders and product fulfillment and also integrate payment gateways.
  3. You will also need a payment processor like PayPal and Shopping Cart or others. Most payment processors will allow you integrate API’s directly with your website so the consumer never leaves your site in the sales process.

To learn more about Elite Marketing Pro watch a free video where I take you behind the scenes and what this is system is about and how it can help you and your business as well.

Share this with someone who deserves more success and you care about, let’s help some more people!

If you liked the blog post click the Google Plus below…

To Your Abundance!

Did This Help You? If so, I would greatly appreciate if you commented below and share… Thank You!

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Does Attraction Marketing Really Work ? Is It A Scam?

I am sure that you’ve probably been wondering what this attraction marketing stuff all over the internet is and does it really work ?

I wondered the same thing for a while myself being skeptical about if it truly worked and how does it work.

Today I woke up with a massive headache and I Attraction Marketingdefinitely was not in the mood for doing anything at all.

I simply could not even focus on making a blog post on my blog or doing anything for that matter.

So I kind of lingered around the house doing basically nothing just trying to rest and get rid of my headache. That’s why I am grateful for what I do now, working from home in my own at home business allows me to take time for myself and my family and enjoy the things that matter.

Attraction MarketingAbout a month ago I got tired of listening to everyone talking about this attraction marketing stuff and decided to pull the trigger and got the Free 10 Day Bootcamp and then decided to upgrade for the $27 buckaroos and which is worth every penny.

I went through the entire Free 10 Day Bootcamp and while waiting for the emails to come in for the Bootcamp I started reading through the Attraction Marketing Course and while reading it I would stop and apply the same techniques they talked about inside.

This was on the 12th of October last month when I started applying the strategies and today is November 5th, not even one month but I wanted to share the results with you so you could see for yourself.

Here below is a video a recorded earlier and how this has worked for me and can work for you as well!

Here are some results…they say a picture is worth a thousand words so I’ll let the picture do the talking.

And as you will notice, I stop doing any marketing on October 17th for almost two weeks and still generated 18 leads in less than a month.

Imagine if I would have done marketing for the other two weeks…I think I would have doubled the leads to 36 in only one month. Not Bad Huh!

Here is a screen capture I took of my email inbox below:

EMP Leads Screen Capture 2014

First, I just want to say that these courses are about how to attract more leads and prospects without wasting your time and money on dead beat leads by knowing how to craft powerful marketing into your business whether it be on Social Media, PPC Advertising, Article writing or what ever medium you choose to use.

The point is, you will learn just like I did about becoming the hunted and not being the hunter.

Checkout this screen capture below I took of my blog, this is what I mean about becoming the hunted not the hunter. Notice the dates too.

Blog Screen Capture

If you would like to see these kind of results get the Free 10 Day Bootcamp and join my EMP team and I will show you how to get these results too.

If you want to read more about the EMP team visit a page I created to give you an inside view of what you will get when you join our team. If you want to join then click on the Get Instant Access Now button an watch the free video. Click Here to learn more.

By the way, while I did nothing today I generated two leads to the EMP upgrade because these two persons were the ones who asked to join my business. ( How Cool Is That ). They wrote on my blog that they are ready to join as you can read for yourself.

How about you ? Still not convinced ? Read more…

Marketing – Reading Your Prospects Minds

How To Get Google, Facebook & YouTube To Tell You Who is Ready To Join Your Business or Buy Your Products!

“The more you help people get what they want, the more you will get what you want.” – Zig Ziglar, Sales Trainer & Motivational Speaker

Day # 2 of Free 10 Day Bootcamp

Attraction Marketing Formula BootcampMy business partner Ferny sent me this email and I had to share the powerful message behind the story.

And if you enjoy this day 2 of the bootcamp than you will definitely want to get the full 10 days…

The story goes…

My cousin Jimmy was telling me a story of how one Saturday morning he woke up to somebody knocking on his door. He puts on his robe and was greeted by a salesperson with a box of frozen goods.

The salesperson was dress sharply, had a big smile, and spoke faster than a hurricane (how typical right?) Apparently, on this beautiful Saturday morning, he was trying to sell what he claimed to be “top-of-the-line” steaks to my cousin.

My cousin was a big groggy, a little hungover and not very coherent yet… so he just couldn’t manage to get rid of the annoying salesperson. No matter what excuses Jimmy came up with to NOT want to buy the steaks, the salesperson would quickly brush that aside.

Jimmy’s wife, Margarita, not sure what the commotion was all about, finally got herself out of bed, put on a robe and came downstairs.

She quickly analyzed the situation, saw that Jimmy was having a hard time getting rid of the salesperson, and did the one thing that finally worked.

She asked, “Are the steaks kosher?”

Lo-and-behold they weren’t! So she said, “I don’t want them.”

With that, the salesperson left. He just wasted 30 minutes of his time which cut into his profitability. (Heck, I didn’t even know my Mexican cousins were Jewish! lol)

Not only did the salesperson tick off my cousin and his wife (for waking them up Saturday morning) but he committed the one mistake that 90% of businesses make in their marketing…

Know Your Target Market

See, the salesperson did the one thing many businesses do — especially within the realm of network marketing. He did NOT study his market (obviously his timing was bad too… nobody likes to be woken up from bed Saturday morning).

He had no idea whom he was talking to. He had no idea if the residence of the house he rang the doorbell at would have the slightest interest in what he had to offer – steaks. (Or that he’d be talking to Jewish Mexicans!)

He was blindly marketing to random folks with the hope that they would buy. He had no idea if my cousins were even meat-eaters (try selling steaks to a vegetarian)!

Had he done his research, he would’ve completely skipped Jimmy’s residence in favor of the carnivore two doors down who wakes up early Saturday morning to hunt and kill, small animals to eat!

And guess what? He probably would’ve made a sale.

How To Find Your Perfect Customer

When you are marketing your business, you always want to have an idea as to whom you are targeting. You have to figure out who would realistically be interested in your products; who would be most likely to be the purchasing agent of your services?

Figuring this out will end up saving you a lot of advertising money, time, and head-aches.

You see, too often network marketers fail because they are convinced that EVERYONE is their target market, which is simply NOT TRUE! They spend all their time, effort, and energy pitching their product and opportunity to everyone they know, without regard for interest level or need.

The result? Well it’s like trying to “sell steaks to a vegetarian”. See, it’s not that the product is not worthy. It’s just that without finding a NEED and WANT in their prospects, these network marketers:

  1. have no idea if there is a REAL tangible need for that product, and
  2. have no idea how to get in touch connect with the people in the world who actually would be open to listening to a product or opportunity pitch!

So before you even start thinking about spending money newspaper ads or flyers, conjure up an image of the perfect customer for your products/services. Understand where they are coming from.

Ask yourself:

  1. What problems of theirs can I help solve?
  2. What questions of theirs can I help answer?
  3. How do I relate to them?
  4. What is my unique about what I have?
  5. Why should they give a $#!+ about you and your product/service?

Answering these questions will help you in writing and coming up with an internet marketing campaign targeting your ideal customer. (The best part: They don’t even need to know YOU!)

This process helps setting up your “pre-filter.”

What is a Pre-Filter?

A pre-filter weeds out the people who are NOT interested in what you have to offer – thereby saving you marketing dollars and a lot of heartache talking to people who might otherwise, get angry at you.

In our steaks example, it’s simply filtering out all the vegetarians (and if you want to get more detailed, you’d also filter out those who only eat meats that are kosher).

Online marketing makes this process very painless, precise, inexpensive, and simple.

For starters, realize that a chunk of internet marketing is done via the search engines and social networks (such a Google, Facebook and YouTube for starters). This means, people come online with questions in mind – questions for which they are desperately seeking answers for.

They search for things like:

  • “how do I make money online?” — great for business opportunities
  • “holistic lower back pain relief” — great for chiropractors
  • “how to build a dog house” — great for people selling books on carpentry
  • “martial arts los angeles” — great for martial arts studios in L.A.
  • “kosher butcher Phoenix Arizona” — great for Jimmy & the little lady

…and so on.

They Are Already Telling Google and Facebook What They Want and Like!

Get These Platforms to tell you what it is!

Online marketing allows you to structure your marketing campaign such that you get to pick out the online questions you want to answer.

You get to choose the questions and expressed needs which your products/services are well suited for and not concern yourself with the rest.

Sure, you can sort of accomplish this via traditional marketing (for example, only advertise on fitness-related magazines if you have a fitness product). However, online marketing affords you MUCH more control in specifying whom you want to interact with and you can do it for A LOT Less!

This wider degree of control provides vital feedback and translates into money in the bank (from the profits you’ll reap because of your appropriately selected audience and the savings you’ll keep from not wasting money on fruitless marketing to the wrong crowd.)

The best part is… not only can you define your market (you can get as nitty-gritty detailed as you want), depending on the medium of your choice, you either pay very little for your marketing or you only pay when your audience responds to your ad.

Spend some time right now and brainstorm on what your market really looks like.

Identify those people who can relate to your products/services/opportunity. (HINT: It’s not EVERYBODY!)

Go here to read the full free marketing training bootcamp – Click Here To Get Yours – 10 Day Marketing Bootcamp