Attraction Marketing Strategy or Word Of Mouth Marketing ?

Attraction Marketing

These marketing concepts ” Attraction Marketing Strategy And Word of Mouth Marketing ” have been around for longer than most care to know and understand!

So, which is the preferred and most effective method of marketing today ?

Even though these marketing techniques have been claimed to have started in the early 1900’s the fact is that they where using these methods of marketing back as far as sales have been around.

An Attraction marketing Strategy has always been an essential part of attracting a potential consumer just to get them to allow you to have a conversation with the prospect without being confrontational or pushy which usually pushes the potential consumer to say that they are not interested in your product and want no part of what you have to offer.

Today attraction marketing is done through the use of technology using the internet, email marketing, ppc marketing, facebook marketing, native ads, ppv marketing and many others but all are done online.

Even when sales were done through direct marketing methods of going door to door having a Kirby salesman show up at your door trying to sell you a vacuum cleaner, they had to use their charisma ( Attraction Marketing ) to get inside the door before they can pitch you their product and a lot of times because they could not overcome an obstacle the potential client had.

Marketing Concept

So, how do you attract someone online without having direct interaction with them ? Today people have become desensitized to being pitched all the time online, their email indbox and have a very short attention span specifically when they see that they are being pitched something they believe they don’t wan’t or believe they don’t need.

What do you do ? Just go to the next person in hopes they don’t see you coming or you catch them half a sleep ? Good luck with this approach.

The new attraction marketing has become the ” Free “. Now your are probably saying to yourself OK, so how do I make money giving stuff away for free ? Right?

The fact is that most income online and even off-line today is made with a back end product of your sales process not on the front end product or initial contact.

Meaning that when you offer them a Free product or Free report that is mouth watering and so enticing and relevant to what they are looking for they are more likely to say yes to giving you their email in exchange for that Free product or Free report.

This is where the process begins for lead generation and sales. Once you have them in your funnel using an autoresponder like Aweber for example you can keep in touch with them, following up with them, building a relationship and create a trust relationship with them.

Lead Generation
geralt / Pixabay

But, this sales process or prospecting method is a little antiquated even though it is really effective you have to pitch one potential consumer or prospect at a time which makes it not to cost effective.

And if you know anything about math, when you have to spend more to get more leads or consumers it cost you more to run your business. Right?

Well, welcome to 2016 marketing techniques and niche marketing concept.

What if you could get that same initial prospect and give them that same free report offer but asking them if they would share the information with their friends on facebook, twitter, GooglePlus etc… and in exchange you will a Super Size Their Free Gift for example you give them a video walking them through the entire process instead of reading the entire report, eBook or lengthy sales letter. Majority of the audience today are more visual than text.

Where have you heard Super Size the Order before ? Have you been to McDonalds or Burger King recently ?

They have been using this marketing technique very successfully for a few years now and those extra .50 cents per order multiplied by millions add up to a healthy profit.

But what if you could use the old attraction marketing formula and integrate it with a new Super Size order taker on auto-pilot using a clever software that does it for you.

Buzzinar is a little plugin you install in your wordpress site and sits sandwiched in the middle of your prospecting lead funnel or your sales funnel and does this exact thing seamlessly.

Turning your lead prospecting funnel and your sales funnel into a self fed perpetual viral marketing machine 24 hours a day and 7 days a week.

Word of Mouth Marketing
johnhain / Pixabay

How about, ” Word of Mouth Marketing “. Does it work today ? Most marketers say that this is an old antiquated marketing method that doesn’t work.

The fact is that this couldn’t be further from the truth. Believe it or not when someone shares your product, website link or your report with their social media friends this is considered, ” Word of Mouth Marketing “.

Before they were treated as separate forms of marketing your business because no-one had figured it out yet. Today they go hand in hand which multiplies your lead generation and sales exponentially by letting others do the heavy lifting for you.

So, which attraction marketing strategy is better in today’s advanced technology of leads doubling and even tripling your prospects and consumers ?

They are both equally as good but combined you leverage the benefits and power of both increasing your bottom line and turning your business in becoming more profitable too.

If you would like to learn how to apply attraction marketing strategy to your business then get a free 10 day marketing bootcamp. Click Here

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Read more about attraction marketing formula in this review and get your free 10 day marketing bootcamp.

Generate Free Leads And Build Your Business

Generate Free Leads While Building Your Online Business!Lead Generaation

While it is true that the basics are still the same, the technology and how fast you can target your audience and prospects is lightning fast.

Recently I’d been doing some self development and masterminding with some other leaders in the Internet Marketing space and what I discovered is nothing short of amazing considering I am usually up to date when it comes to this industry.

One of my internet marketing friends asked me, ” How did Facebook and Twitter get so big and profitable ? “. I had to think for a minute to come up with an answer.

Surprisingly enough the answer was simple, they gave away their social media subscriptions for Free to generate thousands of free leads every single day. That is the secret to successful businesses online or off-line today, you can lure in readers, visitors and subscribers when they like, trust and don’t see you as a scam artist.

If you want to build a business and generate more leads than any other way, start giving valuable content away for free. It is the most inexpensive and quickest way to build a business specially if your on a tight budget.

You are probably asking yourself, How can I make money if I am giving everything away for Free? Have you ever heard of a, ” Funded Proposal ” ?

A funded proposal is creating an upfront inexpensive product or giving away a free gift such as a Free eBook, Free Report, or sign up for your newsletter. But keep in mind that just because your giving it away for free doesn’t mean you don’t provide high quality content or a highly valuable product and in some cases even taking a loss.

But, Is it truly a loss ? If you look at it in terms of your bottom line initially it will seem like a business loss. However, you must think long term. What this means is that you need to see the value of giving content or stuff away for an inexpensive price anyone will be willing to pay or just give it away for Free as a way to generate leads and build your business with potential customers.

When the idea of Funded Proposal came around everyone was very apprehensive until they saw these companies taking their financial quotas sore through the roof. Then came along the Faceboook’s and Twitter’s. Everyone at the time was saying they are crazy and it will never work. Well If you look at Facebook’s number they were somewhere around 20 Billion Dollars profits for 2010.

Not bad for giving their business away for Free. As a result Facebook has amassed over a Billion users of their free social service. Facebook, Google Plus, LinkedIn, Pinterest and Twitter just to mention a few, has given new definition to the Funded Proposal.

facebook social mediaAll these platforms are free to use and sign up. Let’s take Facebook for example, they have signed up over 1 Billion users on their platform and Facebook didn’t pay a cent for a Billion plus people to join their social media platform. Now they monetize their huge list of subscribers by selling advertising to businesses and product owners.

You can duplicate this same exact formula with your business to double, triple or even quadruple your lead generation and your profits. So, How can you apply this to your Online Business or Off-Line Business ?

If you look around the world of the Internet Business, many are giving away ebooks, reports, newsletter subscriptions and other valuable information that their leads get in exchange for their Name and Email information on an opt-in form which is set up with an Autoresponder.

An Email Autoresponder is necessary in order to build a relationshiplist buiding strategies with your customers and generate sales on demand. Yes, I said generate sales on demand. This does not mean to bombard your customers with junk because ultimately they will unsubscribe and from experience it is cheaper to keep an existing customer then to generate another one. So, only share high value content with your customers if you want to be in business for a while.

If you are not to good at writing or know how to build a report or ebook to give away get a freelancer to build one for you. You can go to ( www.elance.com or upwork.com ) and place your project for bids and you will get freelancers give you a price quote and how they will do your project. Make sure you do your do diligence and ask a lot of questions.

Another great way to generate free leads to your business is by using video marketing. There are millions of people on Youtube every single day and it is a good way to get more leads and prospects to your business.

I hope this gets your wheels turning and opening up your mind to new opportunities and new possibilities.

Attraction Marketing Formula is also a great source of information and strategies to generate more leads and prospects to your business.

 

700k Social Media Recruiting Frenzy!

 

List Building Strategies And Mistakes You Must Avoid

Are You Trying To Build A List Or Attempting To Enjoy Success With Your Online Business ?

list buiding strategiesIf you said, “YES” to either or both of the question above then here are some things you need to avoid.

Like many entrepreneurs beginning online or even been around for a while trying to figure out why they are not having the success they are after.

After probably buying every single shiny object online myself and thinking that the problem was every program I had purchased but little did I know that the problem was me not implementing the right list building strategies.

What do I mean ? Well as you may know if you’ve been around the internet marketing game for any amount of time it is easy to get sidetracked and blinded by the overwhelming amount of information you have to consume to start an online business and keep it running and let alone trying to build a list.

I probably made every single mistake you can probablylist building mistakes make which is good news for you because I am going to disclose some of these time and success draining mistakes so you don’t have to and get an unfair advantage from someone who has been there and done that, ” I love that quote but no punt intended “.

Now getting down to business here are some list building strategies and mistakes you should avoid like a plague:

  1. Have a lead funnel in place. Not having one, you might as well close up shop right this second. This means having a lead capture page to funnel your leads and capture their information before they go to your offer. This should be done without saying but it completely blows me away how many people are doing it and to no surprise because I made this mistake too.
  2. Have an Opt-in Form on your website or blog. If you want to be around for a while and in business this is essential. An opt-in form is simply an email autoresponder form you get an HTML Code or Java Script to put on your website or blog. Preferably at the top fold of your site because with the little attention span site visitors have today you want them to see it immediately specially if offering a Free Report or Ebook ( Recommended for better conversions ).
  3. Know your target market and/or audience. Not knowing your market is the biggest mistake I see online. This means knowing what they want and what they want to read. When someone inputs their information in your email form they either just want the free report and/or want to learn more about that specific topic. Make sure you stay on topic for increased conversions.
  4. Segment your lists by Niche, Category and/or Product. You don’t want to be sending someone who opted in to your list for marketing strategies and send them an email on a product related to Babe Rattles. Keep your list segmented by buyers and non-buyers as well. If you grow a big list, you want to know who your buyers are and who are not because here you can maximize your efforts for better conversions and sales as well.
  5. Building a relationship with your list. This is like meeting someone in the street and asking them to marry you before you even know their name, ( You’ll never have a long lasting relationship this way ). This is key to building a long term business. One of the biggest lessons I learned way back before the internet had taken shape to what it is today and selling off-line the first thing I learned was, ” Build a Relationship ” with your client before you ask for the sale and it applies then and now online as well. This is a biggie so don’t believe that you can build a list today and tomorrow sell them a product in majority of cases. Studies show that it takes approximately 5 to 7 emails in most cases before they will make a purchase but only if they trust you. After all, They are buying you not the product believe it or not.
  6. Tell real stories and experiences. Many people are afraid of looking vulnerable or human with their lists and subscribers ( Big Mistake ). When structuring your emails and any content for that matter it always increases value when you share your stories and make yourself vulnerable and show that you are a real human being who previously were having the same problems or experiences as they might currently be having. This makes your subscribers more apt to grow your relationship and conversions too. ( See a pattern here ? )
  7. Use individualized type of message in your content. Many make the mistake of speaking in a voice of a company or organization. Your subscriber does not want to know about your company and what success it is having. They want to know how as an individual you are going to help them and support them should they have questions or need assistance. When you speak in the voice of person to person this is like your friend talking to you which you could trust to what they are telling you and are more likely to follow their advice.
  8. Have constant and continuous communication with your list. This goes along with building a relationship with your list. It’s like, If you had a friend and you did not call him or her for a year and then you picked up the phone one day and asked them to buy your product. Well, You know how that conversation will go, Right ? If you want your subscribers to stay on your list and continue to buy and more importantly build a long term business then this is critical to your future and your business.

All these mistakes I have made and I can tell you from experience this cost me a few years of hard knocks and hard lessons to get to where I needed to be in the first place but unfortunately these are mistake can take you off-course and can hamper your success and achievements in building a long lasting business.

I hope this gives you the right direction in building your business and list whether online or off-line because these strategies still apply to both.

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How To Create A Lead Capture Page Using Elite Marketing Pro

Having A Lead Capture Page Is A Down Right Necessity If You Want To Enjoy Long Term Success In Business Online or Off-Line!

Why is this so important ?

Lead Capture PageThe answer is quite simple. Today over 90% of consumers are online and most of them are doing their shopping via mobile devices.

If you have a small business you might ask yourself, Why do I need a lead capture page ? All of the major name brand stores and companies are doing it and for good reason.

One thing I’ve learned in online business is that, The Money Is In The List! And this is where smart marketers, big brand name stores and smart business owners have taken their marketing to the next level and so should you.

The most valuable asset you could have in business is a list of loyal subscribers and even better than that, a list of loyal consumers.

The investment is quite small when you compare the value of a subscriber and an email list. For example: Did you know that Microsoft purchased Skype for a whopping $8.5 Billion and Skype was not worth on paper anywhere this kind of money.

But why did they pay such astronomical price because of the list of subscribers. The list of subscribers over a lifetime will be worth many times what they paid.

So, How Do You Create A Lead Capture Page To Start Building Your List Of Subscribers ?

  • First you need a lead capture page system like LeadPages.net, or join a program like Elite Marketing Pro which includes on as part of their membership which allows you to build professional pages to match your brand and business.

This is where Elite Marketing Pro comes in because they have an integrated a lead capture software that makes the sales process automated.

  • The second thing you will need is the Copy you will use in your capture pages. Important to note that your copy must be congruent with your website copy so there is not disconnect in the sales process.
  • Third thing you will need are photos you plan to use in your lead capture forms as you seen in the video. If you haven’t watch the video I recommend you watch so you get a better idea of what I’m talking about.
  • The fourth thing you will need is an Email Autoresponder service like Aweber which is where you will manage all of your lists segmented into individual businesses or niches.
  • The fifth piece if the puzzle is your product. If you don’t have a product and would like to use affiliate products it is perfectly fine. There are free affiliate networks and companies that will allow you to sign up for free as an affiliate. Like Clickbank.com, Shareasale.com or Amazon.com and many others…

If you have your own product then you are going to need additional tools and resources to make everything work as smoothly as possible.

Here are additional things that you will need if you have your own product:

  1. You will more than likely need to have your own website to process order fulfillment and payment processing.
  2. If you decide to build a website on WordPress there are plugins like WooCommerce which allow you to process orders and product fulfillment and also integrate payment gateways.
  3. You will also need a payment processor like PayPal and Shopping Cart or others. Most payment processors will allow you integrate API’s directly with your website so the consumer never leaves your site in the sales process.

To learn more about Elite Marketing Pro watch a free video where I take you behind the scenes and what this is system is about and how it can help you and your business as well.

Share this with someone who deserves more success and you care about, let’s help some more people!

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To Your Abundance!

Did This Help You? If so, I would greatly appreciate if you commented below and share… Thank You!

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