Marketing – Reading Your Prospects Minds

How To Get Google, Facebook & YouTube To Tell You Who is Ready To Join Your Business or Buy Your Products!

“The more you help people get what they want, the more you will get what you want.” – Zig Ziglar, Sales Trainer & Motivational Speaker

Day # 2 of Free 10 Day Bootcamp

Attraction Marketing Formula BootcampMy business partner Ferny sent me this email and I had to share the powerful message behind the story.

And if you enjoy this day 2 of the bootcamp than you will definitely want to get the full 10 days…

The story goes…

My cousin Jimmy was telling me a story of how one Saturday morning he woke up to somebody knocking on his door. He puts on his robe and was greeted by a salesperson with a box of frozen goods.

The salesperson was dress sharply, had a big smile, and spoke faster than a hurricane (how typical right?) Apparently, on this beautiful Saturday morning, he was trying to sell what he claimed to be “top-of-the-line” steaks to my cousin.

My cousin was a big groggy, a little hungover and not very coherent yet… so he just couldn’t manage to get rid of the annoying salesperson. No matter what excuses Jimmy came up with to NOT want to buy the steaks, the salesperson would quickly brush that aside.

Jimmy’s wife, Margarita, not sure what the commotion was all about, finally got herself out of bed, put on a robe and came downstairs.

She quickly analyzed the situation, saw that Jimmy was having a hard time getting rid of the salesperson, and did the one thing that finally worked.

She asked, “Are the steaks kosher?”

Lo-and-behold they weren’t! So she said, “I don’t want them.”

With that, the salesperson left. He just wasted 30 minutes of his time which cut into his profitability. (Heck, I didn’t even know my Mexican cousins were Jewish! lol)

Not only did the salesperson tick off my cousin and his wife (for waking them up Saturday morning) but he committed the one mistake that 90% of businesses make in their marketing…

Know Your Target Market

See, the salesperson did the one thing many businesses do — especially within the realm of network marketing. He did NOT study his market (obviously his timing was bad too… nobody likes to be woken up from bed Saturday morning).

He had no idea whom he was talking to. He had no idea if the residence of the house he rang the doorbell at would have the slightest interest in what he had to offer – steaks. (Or that he’d be talking to Jewish Mexicans!)

He was blindly marketing to random folks with the hope that they would buy. He had no idea if my cousins were even meat-eaters (try selling steaks to a vegetarian)!

Had he done his research, he would’ve completely skipped Jimmy’s residence in favor of the carnivore two doors down who wakes up early Saturday morning to hunt and kill, small animals to eat!

And guess what? He probably would’ve made a sale.

How To Find Your Perfect Customer

When you are marketing your business, you always want to have an idea as to whom you are targeting. You have to figure out who would realistically be interested in your products; who would be most likely to be the purchasing agent of your services?

Figuring this out will end up saving you a lot of advertising money, time, and head-aches.

You see, too often network marketers fail because they are convinced that EVERYONE is their target market, which is simply NOT TRUE! They spend all their time, effort, and energy pitching their product and opportunity to everyone they know, without regard for interest level or need.

The result? Well it’s like trying to “sell steaks to a vegetarian”. See, it’s not that the product is not worthy. It’s just that without finding a NEED and WANT in their prospects, these network marketers:

  1. have no idea if there is a REAL tangible need for that product, and
  2. have no idea how to get in touch connect with the people in the world who actually would be open to listening to a product or opportunity pitch!

So before you even start thinking about spending money newspaper ads or flyers, conjure up an image of the perfect customer for your products/services. Understand where they are coming from.

Ask yourself:

  1. What problems of theirs can I help solve?
  2. What questions of theirs can I help answer?
  3. How do I relate to them?
  4. What is my unique about what I have?
  5. Why should they give a $#!+ about you and your product/service?

Answering these questions will help you in writing and coming up with an internet marketing campaign targeting your ideal customer. (The best part: They don’t even need to know YOU!)

This process helps setting up your “pre-filter.”

What is a Pre-Filter?

A pre-filter weeds out the people who are NOT interested in what you have to offer – thereby saving you marketing dollars and a lot of heartache talking to people who might otherwise, get angry at you.

In our steaks example, it’s simply filtering out all the vegetarians (and if you want to get more detailed, you’d also filter out those who only eat meats that are kosher).

Online marketing makes this process very painless, precise, inexpensive, and simple.

For starters, realize that a chunk of internet marketing is done via the search engines and social networks (such a Google, Facebook and YouTube for starters). This means, people come online with questions in mind – questions for which they are desperately seeking answers for.

They search for things like:

  • “how do I make money online?” — great for business opportunities
  • “holistic lower back pain relief” — great for chiropractors
  • “how to build a dog house” — great for people selling books on carpentry
  • “martial arts los angeles” — great for martial arts studios in L.A.
  • “kosher butcher Phoenix Arizona” — great for Jimmy & the little lady

…and so on.

They Are Already Telling Google and Facebook What They Want and Like!

Get These Platforms to tell you what it is!

Online marketing allows you to structure your marketing campaign such that you get to pick out the online questions you want to answer.

You get to choose the questions and expressed needs which your products/services are well suited for and not concern yourself with the rest.

Sure, you can sort of accomplish this via traditional marketing (for example, only advertise on fitness-related magazines if you have a fitness product). However, online marketing affords you MUCH more control in specifying whom you want to interact with and you can do it for A LOT Less!

This wider degree of control provides vital feedback and translates into money in the bank (from the profits you’ll reap because of your appropriately selected audience and the savings you’ll keep from not wasting money on fruitless marketing to the wrong crowd.)

The best part is… not only can you define your market (you can get as nitty-gritty detailed as you want), depending on the medium of your choice, you either pay very little for your marketing or you only pay when your audience responds to your ad.

Spend some time right now and brainstorm on what your market really looks like.

Identify those people who can relate to your products/services/opportunity. (HINT: It’s not EVERYBODY!)

Go here to read the full free marketing training bootcamp – Click Here To Get Yours – 10 Day Marketing Bootcamp

A Blueprint For Social Media Recruiting

It’s Time To Buck This Trend Of Failure… And Arm Network Marketers With The Right Tools For Success

Social Media Recruiter

Testimonials:

“As a busy Mom who home schools her children, I was looking for ways to brand myself and learn how I can attract more people with Facebook. Within a few weeks of working with Julie, my Facebook fan page exploded from 50 followers to over 2,200 fans. Julie’s social media strategies are priceless and they work!”

Heather Glaze
– Stay-At-Home Mom, Network Marketing Professional

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“Within 5 months of linking arms with Julie, utilizing her strategies, and taking persistent intentional effort daily, I was able to replace my full time income at the bank. Within the next year, it doubled. The following year it quadrupled, and continues to grow today.
Julie’s social media methods are simple, straightforward, and they work!”

Lisa Koch
– Network Marketing Professional and Empowerment Coach

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You’ll see how one stay-at-home mom personally sponsored 278 people… built a team of over 8,300 reps… and created a wildly successful business with this little-known system…

  • The VERY BEST time and frequency to post on Facebook for maximum reach and exposure.
  • 10 ways to immediately stand out in your prospect’s crowded newsfeed…
  • How to get others to send quality folks your way… without having to EVER ask (beg) for referrals.
  • How to properly take the conversation offline…
  • The “12 x 6 x 2 Rule” for super effective brandingSee You There…
  • Go here to start getting real results

Traffic Strategies To Explode Your Income

Getting traffic to your website or business is top priority and thanks to the thousands of dollars and years of trial and error I have created a blog that includes everything marketing. Enjoy!

Explode Your Traffic & Your Income

1A few years ago I could not understand why I was not getting traffic, I had a website and wrote a lot of content shouldn’t people be tripping over to read my content, Right ?

Well the truth is that unless you understand the different strategies available to you and which ones work and which ones don’t.

If you are struggling with marketing and find yourself either spending thousands of dollars and/or countless hours trying to get traffic to your business or website with little results ?

Or maybe you have tried to make money with different systems online but can’t get traffic to make any reasonable amount of money to sustain your business or give you the kind of motivation to continue doing your business, Right ?

97% of entrepreneurs trying to make money online or started a business online or off-line are struggling or have struggled with getting traffic to their business. This is why I decided to create a blog to help others with this dilemma. I struggled for years and nobody seemed to want to let me know how to get traffic no matter what program I purchased or what system I joined the result was the same.

Why ? One of the reasons is because, if they were to show you how to get traffic to your business then you would not need them anymore. So, in order to keep you to continue to buy their products they won’t give you those well kept tips, tricks and secrets to getting traffic to your business. Makes sense doesn’t it ?

One of the most important things that you need to do before you even put up a website is doing your research. You need to find out what are the Low Competition Keywords that will bring traffic to your website in droves and more importantly Free Organic Traffic from Google. This is where most people miss their business building process.

The next thing is finding a good Domain Name that includes your best keyword. This gives you instant reaction from Google in getting top rankings. If you can’t find the exact Domain Name then add something like review, bonus, info to the Domain Name. Preferably you would want to get a Domain Name that is .com, .net or .org because these are more credible extensions for Domain Names.

Content on your website needs to be very valuable, very rich unique content and very informative providing solutions always works best.

Features are very informative but the benefits always sell. Never try to sell anyone because no-one likes to be sold. People like to make their own decision and they make their decisions with emotions and benefits are directly connected to their emotions. Benefits is what is going to better your customers life or solve their current problem.

Then you need to create credibility by informing your readers what is your experience, what qualifies you to help them and how you can help them and how you can solve their problem.

Giving your readers information about your service and explaining the benefits they will get to solve their problems is where you win your customers over.

Lastly, you want to have a strong Call To Action. A call to action is not telling them that they need to buy this now because if they don’t buy they will be sorry.

Call To Action means telling them the tens ways it will solve their problem so click here to get the free presentation! Doesn’t this sound better than telling them what to do ?

Getting More Traffic…

  • Facebook Business Page – A great way to build a following and network for your business. Plus FB has paid ads that are still very reasonable and effective.
  • Google Plus – This is another great social place with lost of groups of people already looking for solutions themselves. A great place to post blog posts to get traffic and generate leads.
  • Instagram – Great place to place related photos about your business and generating free leads.
  • Pinterest – Pinterest offers a great place to expose your business and brand and generate more leads.
  • Add your blog posts to Google Bookmarks, Google News, Yahoo Bookmarks and all other social media to see an increase in traffic.
  • Forums – Leave your website link in your forum profile signature so when you make a comment or share some new topic your Call To Action is displayed.

This is some of the most important areas of building a business or website but obviously there is a lot more to cover and I have a lot more information on my blog.

Why So Many People Fail In Affiliate Marketing


Affiliate MarketingMore and More people are lured into affiliate marketing and you might be one of them. Indeed, affiliate marketing is one of the most effective means of generating a full-time income through the Internet. It’s a fair deal between the merchandiser and his affiliates as both benefit from each sale materialized.

Like in other kinds of business, a great deal of the profits in affiliate marketing depends on the affiliate’s advertising, promoting and selling strategies.

Everyday, as affiliate marketing industry expands, competition heightens as well so an affiliate marketer must be creative enough to employ unique and effective ways to convince potential buyers to purchase or avail of the products and services offered.

Affiliate MarketingCompared to traditional advertising practices, affiliate programs are more effective, risk-free and cost-efficient. But why do many people still fail in affiliate marketing? There are a lot of reasons and a lot of areas in the program to look into.

The most critical aspect in the affiliate program is advertising. Not Any More!

Many affiliate marketers fail in this aspect because they lack hard work, which is the most important thing in affiliate marketing and in all other kinds of business as well. Although it pays to be lucky, you cannot merely rely on it.

Affiliate marketing isn’t as simple as directing customers to the business site. If you want to earn big, of course, you have to invest time and great amount of hard work in promoting the products.

As earlier mentioned, the competition is very high and customers nowadays are very wise, too. After all, who doesn’t want to get the best purchase—that is, to pay less and get more in terms of quantity and quality.

Lack of preparation is also a reason why one fails in affiliate marketing, whether he is a merchandiser or an affiliate. Part of the preparation is researching. On the part of the merchant, he has to be highly selective in choosing the right affiliate websites for his affiliate program.

In order to be sure he has the best choices, he must have exhausted his means in looking for highly interested affiliates whose sites are sure fit to his products and services. The affiliate site’s visitors must match his targeted customers.

MarketerOn the other hand, the affiliate marketer must likewise research on the good-paying merchandisers before he signs up for an affiliate program. He must ensure that the merchants’ products and services match his interests so he can give his full attention and dedication to the program.

He can get valuable information by joining affiliate forums, comparing different affiliate programs and reading articles on affiliate marketing where he can get tips from experienced affiliate marketers on how to choose the best merchants and products with high conversion rate.

The website is a very important tool in the whole affiliate program. As an affiliate marketer, you should plan how your site is going to be, from domain name to the design, the lay-out, the content, and ads.

Some users are particular about what they see at first glance and thus when they find your site ugly, they won’t read through the content even if your site has many things to say and offer.

On the other hand, there those who want information more than anything else. Affiliate marketers with “rich-content” websites are usually the ones who prosper in this business because the content improves and increases  traffic to their site.

Websites with high quality contents—with relevant keywords and more importantly, right information about the product and not empty hyped-up advertisements—allow you to earn big in affiliate marketing even when you’re asleep. If you won’t be able to sustain the interest of your site visitor, you won’t be able to lead him to the merchants’ site. No click-through means no sale and thus, no income on your part.

Selecting a top level domain name is also crucial to the success of the affiliate program. Lots of affiliate sites don’t appear in the search engine results because they are deemed by affiliate managers as personal sites.

Major search engines and directories would think of your site as transient ones and thus, they won’t list it in the directory. Before you decide on the domain name, know first what you are going to promote.

Many fail because their sites are not appropriately named, so even when they feature the exact products the customer is looking for, the customer might think the site is not relevant and thus, won’t enter the site.

Above all, an affiliate marketer must be willing to learn more. Certainly, there are still a lot of things to learn and so an affiliate marketer must continue to educate himself so he can improve his marketing strategies.

Many fail because they don’t grow in the business and they are merely concerned about earning big quickly. If you want long-term and highly satisfactory results, take time to learn the ins and outs of the business.

Continue to improve your knowledge especially with the basics in affiliate marketing ranging from advertising to programming, web page development, and search engine optimization techniques. Likewise, study the needs and wants of your site users and how different merchandisers compete with each other.

Keep on trying; don’t get disappointed if your first attempts did not pay off. Thousands are attracted by the possibility of generating skyrocketing incomes through affiliate marketing and so they sign up in any affiliate program without carefully understanding every aspect of the business.

When they don’t get instant results, they quit and sign up for another program and repeat the process of just copying links and referring them to others.

When you sign up for an affiliate program, don’t expect to get rich in an instant. Work on your advertising strategies and be patient. You’ll never know how much you can get if you don’t persevere.

Stop Failing Once And Forever – Right Now! Get my secret weapon of getting laser targeted and high converting traffic source for Free! Click Here to get Instant Access Now!