List Building And The Best Way of Automating Your Business

Automation

Automating your list building can free you up for other valuable and important parts of your business you might enjoy doing, like marketing your business, content marketing or creating products etc… We are in the midst of technology revolution with automation and how everything online is a World Wide Web, ” Literally “. Time has connected us into a new era going forward beyond the 21st century.

7 Step Lead Magnet Guide

As automation grows, generations continue to evolve and improve the way they interact with their world, their business, and their personal affairs it has never before been so convenient to do almost everything using a smart phone while on the move in this fast paced world of technology.

Smart Phones account for more than 50% of searches results online even more than desktop computers. Today mobile marketing is a great inexpensive way to get people to interact with what you offer and potentially a subscriber or even a buyer of your products.

In other words, social media is a great place to be in front of your targeted audience and they have already segmented the audience for you so all you have to do is put in the search your audience would type in their search so you can connect with them. Makes Sense? Would love to hear your thoughts below…

But most importantly, this list building you are doing is a ” treasure chest ” of potential friends, subscribers, buyers, vc’s/jv’s and potentially loyal followers if you nurture your list properly.

List building has been one of the most kept secrets in fear of competition but in reality there are billions of opportunities in each market that competition should not even be in your vocabulary at this particular space in time. Why? Because if you have a good list that is responsive to your content the product does not matter but you have to remember that you have to target the right market with the right product.

This is why I highly recommend you have a third party email management system like Aweber, ConstantContact, MailChimp, or others available online, so you have more control of your list to build a lasting relationship with them which could last years.

Another area to be aware as if you didn’t already know, Right? Facebook continues to grow in search volume compared to other social media platforms at a beak neck pace of 79%.

What this means is that in order to keep up with your business list building efforts you need automation and there is no two ways about it. It would be literally impossible for anyone to keep up with their newsletter subscribers, buyers and communicating with them without using technology today.

In the old days a salesman would go door to door or use the old pony express waiting weeks before they would get a response to their mail orders in hopes of making a sale.

Today is a whole different ball game and the hard cold fact is that if you want to enjoy long term success you must embrace technology and automation or get left behind.

If you would like to find your audience, readers, subscribers and buyers they are online whether on Facebook, Twitter, Instagram, Pinterest, LinkedIn or on search engines like Google, Yahoo, Bing and others.

You could still go door to door but why not leverage technology and reach more people in a single day using technology from the comfort of your home or office.

Which leads me to ” listing building “. The same applies for list building, if  you want to build a loyal list of followers, subscribers and buyers then you need a system in place.

list building

If you don’t have a system in place then you will struggle building a long term business online whether its affiliate marketing or selling your own product or services, either way you need a list building system that helps you grow your business.

List building is the number one concern of entrepreneurs who enjoy online success and it should be your priority as well.

Here are a few things to consider when automating your list building:

  • Capture Page
    Capture page with opt-in form

     Having a Capture Page – A capture page is a specific page where you could express the benefit of what they will expect when opting in to your list. The page will have a form where you will enter the list code from your email management system.

This is where you lay out the benefits of what your product or service you will provide them with in exchange for their email. For example: Maybe you want them to join your newsletter for blog updates, or giving away a free ebook or guide, newsletter about a specific topic they might be interested in or giving away a free chapter of your book.

If you use WordPress for your blog or website you could use a Plugin Software like FunnelKitGo, I have used them for a while and have create several professional looking capture pages like the one you see above. If you are on a budget this is a great option because it is packed with features and the price is awesome too.

  • Having an opt-in form – This is a form usually from an email management system which enables people to join your list in exchange for giving away something of value for free. You would embed your code from your email autoresponder list into your blog post HTML Text of WordPress for example or a page on your site.

The opt-in form can be in the form of a Pop-Up window using the options on an mail management system like Aweber a system I’ve used for more than 7 years. If you seen the one on this website then this one is by MailMunch which I use in conjunction with Aweber.

Always over deliver and give your readers, subscribers and visitors 110% value and the easier it will be to get people to subscribe, opt-in by giving you their email.

target market list building

  • Having an Opt-In Form – You can place it on the right or left column of your blog or website and is a must have and you can select where to show up. If you use WordPress when writing a blog post you can select the layout of the post ( Full Page or with columns when viewed live.

This will give your readers and visitors more opportunities not to miss out on that great free offer plus newsletter updates and can build your list faster.

If you are targeting the right market to your website and you offer a product for free, a free ebook, free report or guide, and give them free newsletter updates to stay in front of your audience.

If you don’t have at least this kind of system in place you are wasting your time and money on your marketing because you will always have to pay for marketing to get subscribers and readers to your website, blog or business which is not cost effective.

The idea is that when you have people subscribe to your email list you will always have them on your list and will make it extremely efficient to communicate with them by sending them new blog posts, business updates or new products you might want to share with them.

Which means that you don’t have to continue to pay for marketing to get the same subscribers, visitors and buyers. List building as you can see is one of the well kept secrets of marketing online. And it is why that the well known phrase in the marketing world, ” The Money Is In The List ” has been coined and associated with list building because it is truly the foundation of any long term business goals.

In order to build a long lasting business today you need to build a list while building a relationship with them so that they will become loyal followers and potentially loyal buyers as well.

If you become a problem solver to your market you will be an authority figure in their eyes and will be more apt to join your list and follow your content. Find what people are looking for and provide it to them, simple as that!

If you want to learn more then the 7 Step Lead Magnet Creation Guide shares some great tips you could apply immediately.

What Sales Funnel Software Is Right For Your Business?

Sales Funnels
skeeze / Pixabay

When attempting to create a profitable sales funnel, there are a few elements in the funnels that should be addressed.

Are you using a sales funnel software to funnel your subscribers, opt-in leads, sales leads or Newsletter subscriptions? If not, your throwing money away down the toilet.

That means that you have to continue to pay for marketing to get new people to see your offer and one of two things will happen, you’ll run out of money or you will eventually quit because it is one of the fastest ways to close your business.

Now, Imagine if you had a sales funnel where you gave away a free report, free ebook, or free coaching and for this they would give you their email information and after they input their info then you will redirect them to an offer to buy something and if they don’t buy that’s ok, now you can follow up with them and send them other tailored offers they are interested in and still have the opportunity to sell them a product that solves their problem.

Yes, you can create a sales funnel on your website by creating a page with an opt-in form and redirect them to your offer you want them to see. But believe me I tried this method when I had a non-existing budget and learned a valuable lesson, Get a software or a system that has everything you need.

It is well worth the investment, time and money as well. If you are in this exact place right now and struggling to get your funnels created here I’ll discuss a few well known funnel softwares and some of the features and benefits.

In order for you to create profitable funnels you need these elements in your funnels:

  • You need a software that let’s you create an awesome sales funnel like FunnelKitGo, leadpages.net, MegaPhone, WPProfitBuilder, InstaBuilder or ClickFunnels.

Each one does a great job a creating powerful platforms you can use to increase your list building but you need to read every individual system to understand more, see what they offer and see if it meets your needs.

  • The second tool you need to have in place is an Autoresponder Email Management System like Aweber, GetResponse or ConstantContact. Unless you are part of or join an online business training platform like EMP or MyLeadSytemPro. They are both companies who have been online for over 8 years and both have proven track records online. They have helped me grow my businesses online.

Email services are all very great services to use. I’ve used Aweber for over 7 years and have been very happy with their service plus they have a great training program to help you build awesome Opt-In forms and show you how to increase your email conversions. This service will allow you to write a personalized email to your entire list at one time which saves tons to time to do other important tasks in your business.

  • The other piece of the puzzle is a wordpress website for easy and simple to use platform. Hosting is $10 a month to host your private website you control. Domain Name $10 to $15 bucks a year and an autoresponder like Aweber is $19.00 a month.

FunnelKitGo is a Plugin you download onto your computer and then you upload the zip file to your wordpress website and activate. Now your ready to start building some awesome pages for your business or affiliate products/memberships.

Instabuilder ‘s Headline and Features:

Easy-To-Use Drag and Drop Software Creates All Your Landing Pages In Mere Minutes… Without Expensive Fees! Drag-n-Drop Page Builder

  • Mobile/Tablet Responsive
  • 100+ Done For You Templates
  • 2 & 3 Step Opt-in Technology
  • Built-In Image Editor
  • One-Click HTML Converter
  • Export & Import
  • Welcome Gate
  • Split Testing
  • Advance Analytics
  • Scarcity Builder
  • and much much more….

Instabuilder seems to offer great service as well but I’ve never tried it. The testimonials seemed to point to the fact that it works well for some people.

Just keep in mind that the more bells and whistles the more your investment but does not mean that you can’t create awesome sales funnels with a less expensive software either.

This one sales funnel below was created with FunnelKitGo and is the least expensive or the ones mentioned above. I created this one just for this blog post in about 5 minutes.

sales funnels

Here are other examples created with FunnelKitGo…

sales funnel screen shot

sales funnels screen shot

Here is what FunnelKitGo looks like behind the scenes and how simple it really is to use. You will see 5 Tabs in the image below. As you go through each tab you will follow along and preview to see what it looks like before you make your sales funnel live.

funnelkitgo

Here below is a comparison screen shot on each of the competitors except Instabuilder with prices starting out at a one time investment of $77 for a 3-Site License, $97 for Unlimited License or $197 for Developers License.

To see the entire comparison list of funnel creators visit here.

sales funnel comparison

Remember that creating a great sales funnel doesn’t end with getting a software creating beautiful professional looking pages. The content you create inside the pages, email forms, your content marketing and ads are vitally important to the success of your business.

I’ve used many systems and have narrowed to a handful that gets me results and allows my business to grow and scale as needed.

This is the reason I share this information so you can make the right decision without all the trial and error I’ve been through before all these new software’s have come into our new technology to help automate our businesses to a certain extent.

Every type of promotion, content marketing and list building strategy should have a sales funnel in place. For many years I’ve heard the saying, ” The Money Is In The List “.

Well, after many years of testing and trying out different things one thing has always been constant, list building defines how large your profits will be.

This is why it is imperative that you have a sales funnel in place, can’t emphasize that enough!

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P.S. Discover how to quickly crank out lead magnets that turn your website traffic into ready-to-buy leads with a 7 Step Lead Magnet Quick StartGuide. Get Free Download!

List Building Using SEO Strategies!

I Would Like To Clarify That Using Paid Marketing Is A Faster Way Of List Building!

List Building

But, how about long term when you want to sit back and write about your experience in what ever field or niche you use because you enjoy blogging as much as I do ?

It is critical that you have a presence online for an effective list building strategy and the best way to do it is by blogging. Most successful companies have implemented some sort of blog on their websites. People love to read valuable information that is unique and can be replicated in their business or be able to apply in their own blog.

This is a part of what has fueled my websites/blogs online and bringing in organic traffic daily. Here are other list building tactics using SEO as your strategy.

Visitor Boost

Using SEO to build your list of subscribers to your newsletter, potential customers, or giving away a free report or free ebook to get their email information is a long term solution to having success with your blog.

Email Marketing
geralt / Pixabay

This means your going to need an email marketing management system like Aweber.com in place where you can also keep in touch with them to build a relationship and keep them updated on new tools, strategies, latest changes or latest valuable news information to continue and build a loyal following that craves about your content on your blog.

When your using an email marketing management system you will be able to create opt-in forms that are static on your blog or you could use as an exit popup when they are trying to exit your blog to ask for their email in exchange for something valuable and preferably over-delivering in value.

Twitter
geralt / Pixabay

Doing your research well will provide you with good related topic keywords to write about on your blog. Once you have your keywords use them in your blog post and share these blog posts with Bookmarking sites SocialAdr.com, Social Media ie, Facebook, Google Plus, Twitter, Instagram, Pinterest etc…

SEO starts by using keyword tools like Google Keyword Planner Free Tool. Using keywords in your url, your blog content, the title, meta tags, h2 & h3 tags.

Use a feed burner connected to your blogs xml file to populate itself automatically and help you grow visitors to your blog. Google FeedBurner is free and works pretty well. See figure # 3 below…

Feedburner SEO

This image below shows feeds automatically bringing in over eight thousand visitors a month. You can get free organic traffic just by publishing content on your blog once you have everything set up inside Feedburner’s settings.

Feedburner SEOList building should always be taken into consideration when setting up your website/blog, optimizing every post, optimizing your bookmarking efforts, your social media and all your marketing efforts for that matter.

One more area you can look at when using SEO to build your list is, paid marketing. Why ? If you can afford a few bucks to get the momentum going on your blog posts. Facebook affords you the opportunity to start with as little as $5.00 and allow you to test out ads inexpensively and scale up the winners. The traffic is instantly and real life too.

But, A Word of Wisdom! Get in while it is still possible because just like Google did after they knew they had majority of the market sewed up and they will increase the  target marketing such as keyword pricing and their services.

If using WordPress platform for your website/blog then I recommend using Yoast Plugin or All In One SEO Pack, either of them is a good option and will help you do better SEO on your website blog posts and pages too.

Just click on Plugins in your back office as you see in the image below…

Building An At Home Business On A BudgetTip: I personally have used both of these on my different websites and/or blogs I run and I like both of them. So, either one you choose will help you tremendously with not having to figure out how to do seo like to pros. Each Plugin shows you step by step how to optimize every part of your website/blog. It’s a neat and powerful plugin that simplifies SEO for you.

Is List Building The Right Way To Build A Home Business ?

Have You Tried Building Your Business With Little Success Online or No Success At All ?

List BuildingI am sure many have and in fact most have bought into this idea or should I say, Illusion of building a home business with a push button solution to achieving  success online.

Many programs or systems tell you to just build a beautiful website and try to get it to the first page of Google.

Good luck with that idea!

Don’t get me wrong, it can be done if you choose the right low competition keywords with good enough traffic and spend the next three months building links, writing articles, creating high quality content and hope that Google doesn’t change the algorithm next week and so on.

Some programs tell you to go to Facebook and place ads for pennies without actually revealing how to get that traffic for pennies or how to get traffic at all before you run out of money.

Again this can be accomplished but you need the right marketing training to achieve this as well. If you’re not careful you could run out of your marketing budget pretty quick.

Another way to build a home business is by building a list of people interested in something of high quality and value in exchange for their information.

Obviously, Marketing is something that inevitably you need to learn if you want to make it in the home business industry and list building goes hand in hand with marketing.

One way to learn marketing and have No Excuses in succeeding is by attending this years Summit in June where the best and brightest minds gather to share everything you need about marketing and more.

I’ll give you a hint on how all online marketers have built their highly successful online businesses, List Building!

You need to offer value and willing to share what people are looking for to be interested in subscribing to your list.

One of the most successful ways you could build a big list is by giving away a Free eBook or Report of high value they can use in their business or high quality content that solves a problem.

Here is a video with some tips:

The key to building a successful and long term business online is by building your list of happy subscribers you can cultivate and ultimately convert into sales.

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List Building Strategies And Mistakes You Must Avoid

Are You Trying To Build A List Or Attempting To Enjoy Success With Your Online Business ?

list buiding strategiesIf you said, “YES” to either or both of the question above then here are some things you need to avoid.

Like many entrepreneurs beginning online or even been around for a while trying to figure out why they are not having the success they are after.

After probably buying every single shiny object online myself and thinking that the problem was every program I had purchased but little did I know that the problem was me not implementing the right list building strategies.

What do I mean ? Well as you may know if you’ve been around the internet marketing game for any amount of time it is easy to get sidetracked and blinded by the overwhelming amount of information you have to consume to start an online business and keep it running and let alone trying to build a list.

I probably made every single mistake you can probablylist building mistakes make which is good news for you because I am going to disclose some of these time and success draining mistakes so you don’t have to and get an unfair advantage from someone who has been there and done that, ” I love that quote but no punt intended “.

Now getting down to business here are some list building strategies and mistakes you should avoid like a plague:

  1. Have a lead funnel in place. Not having one, you might as well close up shop right this second. This means having a lead capture page to funnel your leads and capture their information before they go to your offer. This should be done without saying but it completely blows me away how many people are doing it and to no surprise because I made this mistake too.
  2. Have an Opt-in Form on your website or blog. If you want to be around for a while and in business this is essential. An opt-in form is simply an email autoresponder form you get an HTML Code or Java Script to put on your website or blog. Preferably at the top fold of your site because with the little attention span site visitors have today you want them to see it immediately specially if offering a Free Report or Ebook ( Recommended for better conversions ).
  3. Know your target market and/or audience. Not knowing your market is the biggest mistake I see online. This means knowing what they want and what they want to read. When someone inputs their information in your email form they either just want the free report and/or want to learn more about that specific topic. Make sure you stay on topic for increased conversions.
  4. Segment your lists by Niche, Category and/or Product. You don’t want to be sending someone who opted in to your list for marketing strategies and send them an email on a product related to Babe Rattles. Keep your list segmented by buyers and non-buyers as well. If you grow a big list, you want to know who your buyers are and who are not because here you can maximize your efforts for better conversions and sales as well.
  5. Building a relationship with your list. This is like meeting someone in the street and asking them to marry you before you even know their name, ( You’ll never have a long lasting relationship this way ). This is key to building a long term business. One of the biggest lessons I learned way back before the internet had taken shape to what it is today and selling off-line the first thing I learned was, ” Build a Relationship ” with your client before you ask for the sale and it applies then and now online as well. This is a biggie so don’t believe that you can build a list today and tomorrow sell them a product in majority of cases. Studies show that it takes approximately 5 to 7 emails in most cases before they will make a purchase but only if they trust you. After all, They are buying you not the product believe it or not.
  6. Tell real stories and experiences. Many people are afraid of looking vulnerable or human with their lists and subscribers ( Big Mistake ). When structuring your emails and any content for that matter it always increases value when you share your stories and make yourself vulnerable and show that you are a real human being who previously were having the same problems or experiences as they might currently be having. This makes your subscribers more apt to grow your relationship and conversions too. ( See a pattern here ? )
  7. Use individualized type of message in your content. Many make the mistake of speaking in a voice of a company or organization. Your subscriber does not want to know about your company and what success it is having. They want to know how as an individual you are going to help them and support them should they have questions or need assistance. When you speak in the voice of person to person this is like your friend talking to you which you could trust to what they are telling you and are more likely to follow their advice.
  8. Have constant and continuous communication with your list. This goes along with building a relationship with your list. It’s like, If you had a friend and you did not call him or her for a year and then you picked up the phone one day and asked them to buy your product. Well, You know how that conversation will go, Right ? If you want your subscribers to stay on your list and continue to buy and more importantly build a long term business then this is critical to your future and your business.

All these mistakes I have made and I can tell you from experience this cost me a few years of hard knocks and hard lessons to get to where I needed to be in the first place but unfortunately these are mistake can take you off-course and can hamper your success and achievements in building a long lasting business.

I hope this gives you the right direction in building your business and list whether online or off-line because these strategies still apply to both.

If you enjoyed this blog post I would appreciate if you shared this with someone who deserves more success and you care about, let’s help some more people!

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To Your Abundance!

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