Why should businesses focus on list building ?

Regardless of what type of business you are in, list building is one of the strategies most are missing.

Is this you ?

List BuildingI remember the first time I heard someone tell me, ” The Money Is In The List ” It took me years to understand this lost in the universe of internet marketing which I was also terrible at.

But, when that light bulb went off in my brain I suddenly realized that many of successful businesses where making hoards of money by sending their lists targeted emails giving them an incentive to make a purchase whether it be a Free Report or Free Shipping.

It works like magic but to be an effective list builder you have to protect your lists like golden since they are really very valuable asset to have in your off-line business ( Brick & Mortar ) and/or your online business.

One day I walked into Sears to make a purchase and the sales lady asked me for my email to send me weekly sales or other product specials and of course I said , Yes! I love my tools and Sears has Craftsman Tools…they are my favorite tools. Lifetime Warranty!

What got my attention was that, I could not refuse the offer and say, No. It instantly made sense that if you give your customers a Free Offer that they can’t refuse they will give you there name and email information.

But, let’s be clear. You don’t want to misrepresent yourself, your product or your company because you will not have that person/consumer on your list long enough to get one sale from them and worst yet, they will tell all of their friends and family too.

The reason list building is so effective is that you can send all of your list an email at one time using an autoresponder service like Aweber, MailChimp, ListWire and many others.

Not only can you send them an email at once but it is literally like an ATM machine if you do it correctly. Once they receive your email giving them over delivered value they will in most cases say…Yes to what you sell to them.

If done correctly, you can build a huge list and make multiple sales from each person on your list. Top corporations and businesses are using list building every single day once they realized how valuable it is to get customer email information.

List Building is responsible for billions of dollars in online and off-line business profits and it is why you need to implement this into your business. You will experience a double and possibly a triple gain in profits and even more if you cultivate a good relationship with your email list.

Before the email, it was physical mailings. Remember when you used to get a million pieces of mailing with different offers ? Well, these mailings believe or not they still work but not as well as emails today. Today we have a more technology advanced consumer and they will open an email that they are interested in and delete the rest.

This doesn’t mean that you stop emailing them. They might not be interested in what you have today but tomorrow might be a different story.

In today’s world, it is extremely competitive and if you and your business don’t get up to speed with the way consumers are shopping today then you could be one of the so many closing shop today.

I recommend you read this “FREE REPORT That Reveals 30 Tips To Build A List of Laser-Targeted Subscribers So You Can Email Your Offers And Make More Money From Every Mailing…”

Make A Far More Lucrative Website Using Search Engine Optimization


MarketingToday I want to tackle an area that gets a lot of attention like Search Engine Optimization even the big “G” ( Google ) pays attention to it and so should you.

What do I mean by ” Making a FAR more lucrative website using SEO – Search Engine Optimization “.

When building or should I say, ” Before building your website you should spend some time planning “.

Planning:

  1. What is the niche of the market you are going to be part of.
  2. Doing some ” Keyword Research “, using Google’s Free Keyword Planner Tool to find what people are search for in the particular niche your in.
  3. Once you find the best keywords people are searching for you will spread them around your website. Using them sparingly between 3 to 5% ratio not over doing it.
  4. Write unique and high quality content to your site if you have a Blog which now a days are called websites too. If you’re not a good writer there are many good writing services available online that can write the grade of content your site should have.
  5. Most of the time it is always best if your niche is about your hobby and/or passion. It makes it easy to write and work with less effort and more joy of doing something you love. 99% of the people are looking for valuable information when they are at there computer click on the keypad to search for an item or know how about something and this could be your keywords too.
  6. Once you have your site with the right content, an opt-in box you giving away a newsletter or some ebook on doing something, this could be your ebook about your expertise and knowledge. Why do you want an opt-in box or referred to as auto-responders in the internet marketing world, the reason you want this is because some readers might be interested in what you have to say and you can stay in touch with them and can even monetize this list if done correctly.
  7. Now it’s time to get some traffic…you have a couple of options here you could sit and wait or if your like most of us you want to get some people looking at what you have to offer. I just wrote another post about, ” Top 5 ways to generate low cost website traffic ” Visit Here to Read More…
  • Every time you post new information or content on your site you should publish it to all social media sites.
  • Also, there are some free and inexpensive press release directories who have their own audience you could write to.
  • There are also, “Solo Ads” this is a quick way to get some traffic but you might have to do some tweaking to the Ad to get a winner or you could borrow some one else Ad Template but use your spin and make it unique and possibly better. Once you get an Ad that delivers the type of audience you are searching for then your journey gets more interesting because now you have your future in your hands and what you do with it is what matters most.
  • There are other methods of marketing your site but it can get pretty expensive if you don’t know what you’re doing. I am talking about PPC – Paid Per Click advertising like Google Adwords, Microsoft Ad Center, and other search engines. But, once you find a winning Ad you could make instant profits.

Search Engine Optimization is a long term plan and can take as little of a few months or as long as a couple of years depending on how much effort you put into keeping your website fresh and up to date with great and highly sought after information and how to knowledge you can provide to keep your readers and specially your customers.

These are some of the best ways to make a lucrative website using search engine optimization.

Until Next Post,

Lun Rey