How Can Baking A Cake Help You With Your Marketing ?

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Understanding Your Marketing Is Essential As It Is In Baking A Cake Believe It Or Not!

Today I visited my friend and family restaurant and while waiting for my lunch to be served I noticed the wife of restaurant owner Pee Vick making a cake.

So I asked her what goes into making her cake ? She replied, Crepe CakeThere are many steps in the process of making a cake.

The first thing Pee Vick told me was, before you start to make a cake you need to know what kind of cake you will make.

Once she knew what cake she would be making then she said, you need the recipe to follow.  Once you have recipe you will need the ingredients required to make that particular cake.

Then after you have the ingredients there is a certain way to mix the ingredients so the cake comes out the way she expects the cake to taste.

Fresh Coconut CakeWhile Pee Vick was explaining to me this entire process it dawned on me that the process of marketing is exactly the same except for the ingredients of course.

This is probably the most basic way to understand marketing and the process to go about it.

In marketing you need to know who your market is which is similar to, What kind of cake you will make first.

Once you know who your market is then you must reach your market. This is your where the recipe comes in or as in business ( Your Marketing Plan ).

Now that you have a plan of attack it is time to mix the ingredients to make the cake, in the marketing world this would mean to craft an effective message that when people see it they will want to eat the cake or rather click on your Ad to find out more.

Once you have tested the mix and come up with a winning combination or as in marketing ( craft a congruent and strategic message ) then it is time to put the cake in the oven meaning put your Ad out on a marketing platform via Facebook, Microsoft Ads or Adwords etc…

Of course there are many mediums to deliver yourGreen Tea Cake message to your prospects and potential leads to get them into your business but this is where the testing of your cake mix and baking at the right temperature for the right amount of time to end up with the results you are expecting to get.

In other words placing an Ad in the right marketing medium with the right message for the right amount of time to see which of the Ads will be the winning Ad that brings in the results you are after.

This analogy is simple but if you really think about it, it has similarities in how you go about doing your marketing.

You must have patience with this process as you need to have with baking a cake.

Not always will you get a perfect cake or a winning Ad but if you do this diligently and with patience the rewards are always an exciting feeling and more importantly could be very profitable.

Marketing is a science and just like creating an awesome cake you must study it and continuously test your recipe mix to get great results.

If you would like to learn more advanced marketing strategies that could help your own business or even help you start a new business online watch this Free Video!

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Marketing Psychology – Why Is This Critical For Your Business ?

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Understanding Marketing Psychology Is The Reason Why The Top 5% Of Businesses Have Become So Successful!

Marketing PsychologyThe largest businesses in the world have spent millions of dollars to understand marketing psychology and consumer behavior to perfect their marketing strategy.

Why is it so important to them ? The answer is simple, If you understand behavioural psychology you can pretty much write your own ticket.

If you have done any marketing online at all you will find that when selecting who your target market is you are given the choices to select from geographical to income levels, age group and purchasing patterns of consumers which are available to you.

This is because these marketing mediums have gathered millions of bits of information on all consumers online and off-line.

Why do you think it is that when you go to the A woman hand carrying a bunch of colorful shopping bagscheckout at Macy’s or any other department store they ask you for your phone number or even your email information ? ” To understand consumer behaviour! ”

So, What are these behaviors they are after and how can you apply it to your marketing strategy for your business.

First, you must understand the emotional triggers of consumers:

  1. Pleasure – It makes them feel good and satisfied.
  2. Need – They need the product or business opportunity. Maybe they need to supplement their income.
  3. Desperation – They probably lost their job or their source of income and they need a way to support their family and their financial obligations.
  4. Fears – They probably fear the economic conditions and understand that they need to be in a position to ride an economic crash. Or maybe they were homeless and never want to be there again.
  5. Entrepreneurs – These are action takers that see it no other way but to achieve and accomplish bigger goals they set out for themselves. This is why the richer get richer and the poor get poorer.

Savvy successful entrepreneurs and large companies target these emotional triggers when they apply their marketing strategies into their advertising.

What are the the four quadrants that decide on whether the consumer buys a home business product and takes action to see it through.

  1. Potential – What is the potential of the product ? Will it satisfy their needs ? Can they have the financial future they are after ?
  2. Taking Massive Action – When they purchase the product or business course, Will they Take Action ?
  3. Results – If they take action, this will determine what results they get.
  4. Believe – Does the consumer believe the product will work for them ? If you believe that there is little potential in the product this will determine how much action they will take and in turn it will determine what kind of results they get. Now if they believe that the product or service will work for them with certainty and ultimate believe.

If you can deliver a message that create unwavering certainty in their believe through your marketing strategy then you will accomplish all four of these quadrants above.

Marketing TacticsIn essence your marketing tactics gets the consumer to purchase your product ( they take action ) because they now believe that this is the product they need and will work for them and more importantly gets the results they are looking for.

With business psychology the same applies. If you are marketing an at home business opportunity you don’t just want them to buy your product but you want them to take action and be successful as well. Why?

When someone joins your company or business opportunity if they are successful your company will be as successful and potentially even more because now they tell their friends and family and get more people to come to your business and/or website.

Hopefully you now have a better understanding of marketing psychology and change the way you apply into your marketing techniques and advertising strategies.

If you would like to learn more marketing strategies Visit here…

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What to consider when one want to buy website traffic

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website trafficBuying Website Traffic is The Most Effective And Fastest Way To Get Buyers To Your Business or Product…Period!

But, How you go about it is another different story and could leave you broke and most likely to fail if your not astute in using PPC wisely.

PPC ADVERTISING: HOW TO MAKE YOUR BUSINESS “CLICK”

PPC stands for Pay Per Click – a popular advertising technique on the Internet to get website traffic. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads.

These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings.

Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”).

website trafficAdvertisers would then pay the bidding price every time a visitor clicks through the website.

PPC advertising is also known under the following names/variations:

  • Pay per placement
  • Pay per performance
  • Pay per ranking
  • Pay per position
  • Cost per click (CPC)
  • Cost per action (CPA)

PPC advertising is usually done with the following standard procedures:

  1. Setting up an account and/or deposit funds.
  2. Creating a keyword list.
  3. Choosing (and setting up) an account with a PPC search engine.
  4. Bidding on the ad placement, including the search result words or phrases.
  5. Writing out an ad copy.
  6. Setting up the ‘landing pages, opt-in pages, or lead capture pages’ for your ads.
  7. Placing the advertisement in the search engine.

There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business ‘online’. Some of them are listed below:

  • Get launched immediately. PPC advertisements are implemented very quickly – they can go ‘online’ within an hour after winning the bid and paying for it.
  • Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality website traffic or a well-targeted traffic. Visitors are narrowed down into ‘qualified’ people who are actually looking for specific products and/or services that you offer – those who are more likely to become a ‘lead’ (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.
  • Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or “organic” search engines.
  • Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive – the length of their stay on the site and the number of pages (including the actual pages) that they view.

These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).

Below are some important seven things to consider when planning on a pay per click campaign:

1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).

2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.

3. Bid just right. Know how to bid right – a bid that is too high can exhaust all of your money fast, while a bid that is too low can make you lose that spot and not get any significant amount of website traffic.

Don’t be ashamed to be in second or third spot even though the first spot gets the most website traffic but you’ll save some money you could use to get a nice flow of website traffic from the second or third spot.

4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program – if you spend more on advertising but have little or no sales at all. Always test ads with a smaller budget to see which ones get the best traffic. When you find a winning ad this is where you slowly scale up and make sure to leverage your resources.

5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, like Google Keyword Planner to know which terms are mostly used when searching for items that are related to your business. Focus on specific more targeted keywords, not on general ones.

6. Write effective ads. A good PPC ad is that which can persuade and move a reader from point A to point B. There are several approaches to this:

· Discount offers
· Testimonials
· Celebrity/famous endorsers
· Money-back guarantees
· Free trials, free reports, free eBook or sample offers
· Reverse psychology
· Major benefits (“Lose weight”)
· Direct instructions (“Click here”)

7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple – designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.

Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.

PPC Marketing

PPC Advertising for Maximum Web Promotion

Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?

Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television.

But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process.

If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

Here are the benefits of PPC advertising are:

  1. You need not be a genius in computer and technology to be able to run this ad campaign.
  2. Immediate results are seen after a few days.
  3. No need to make a website conform to the SEO rules.
  4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
  5. You can make use any search engine available.
  6. You can type in any keyword you like.

Cons of PPC advertising includes:

  1. Fixed payments every month to the search engine you choose.
  2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.
  3. Inability to pay for the fees next month would mean removal of your website on the paid listings.
  4. This advertising can only be used temporarily because it is difficult to handle in the long run.
  5. Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.

But how exactly PPC advertising can increase traffic, leads and sales?

PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired website traffic fast. They will have your website live within just a few hours which means immediate potential increase in sales.

CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages and your content marketing.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales?

Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.

In PPC advertising, what are important are the keywords and phrases. You have to select at least ten “very specific” keywords that would give you the best website traffic in the search engines.

Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad’s promise – but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.

You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.

More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques.

From advertising revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36 and reached $59.6 billion in the United States during 2015.

PPC advertising is fairly new in online marketing and it is going to continue to grow in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.

While PPC advertising is one of the fastest ways of getting people to look at your product and a percentage of those people will buy what your offering, it is a sifting process of getting the right people to come to your website or buy your product.

Over the years I have used many of these methods of advertising to get website traffic and still do today but there are more and  better ways of getting highly qualified buyers to your offer or product.

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