15 Marketing Tactics For Getting Your Business More Exposure

There are many marketing tactics you could use to get the word out about your business and/or products leaving you with no lack of ways to reach your audience and prospects.

Marketing Tactics

Even with the diversity and huge amounts of platforms to use in marketing there are still many who struggle with this in their business. Some of these methods are mostly free and some are inexpensively enough to try out and achieve some success with your marketing.

I personally recommend that you try one marketing strategy and platform at one time so you can focus better on getting the best results possible in your testing phase. Once you have a winning combination then it is time to scale up your marketing.

Here are some marketing tactics and resources to meet your marketing objectives:

  • Blogging – Blogging is one of the more popular ways of marketing tactics used today. It allows you to post content you would like your readers to find online. The beauty of blogging is that it is an evergreen form of marketing because it stays on search engines data base and can be found easily by readers specially if the content is highly sought after.
  • Email Marketing – It is one of the most powerful marketing tactics kept very quiet because it is one of the most profitable and sustainable business models for the long term and as long as you have developed a good relationship with your email subscribers. Place an opt-in form on your website or blog to allow people to subscribe to your newsletter and this way every time you post something on your website/blog, they will get your post automatically once published. This form of marketing can also be used to sell your products too.
  • Social Media – This is a broad and expanding area of marketing since new social media platforms are coming up almost everyday. When we talk about social media the first ones that come to mind are the 800 pound gorillas in the room, Facebook, Google Plus, Twitter, LinkedIn, Pinterest and Tumblr just to name the most popular ones. These platforms are primarily used for social engagement but are also monetized through advertising and use of business pages.
  • Video Marketing – Video Marketing is another huge marketing platform for videos. Youtube is the number two as far as traffic is concerned and where you want to be. This is a free form of marketing but can also be a paid marketing strategy as well.
  • Slideshare – Slideshare is a great way of re-purposing your content on your blog or website and converting them into a slideshow and then uploading to Slideshare.com. You can design it yourself or outsource to Fiverr for $5.
  • Infographic Marketing – Infographics Marketing is more about illustrations, diagrams and detailed descriptions of your infographics but at the same time marketing your business and/or products.
  • Content Marketing – Content marketing is a hot trend today and many are using it very effectively. Obviously the content must be high quality, valuable, unique and relevant to your niche. Your content can be distributed by posting in on your website or blog, article submission sites, social media and many others…
  • Off-Page Marketing – Drop business cards by local businesses and restaurants. Post ads in your local newspaper. Pass out fliers or put them in people’s houses or cars.
  • Banner Marketing – Banner marketing can be done inexpensively. All you need to do is find a list of websites or blogs in your niche or market whom are accepting banner ads on their sites and come to terms with what to pay for a specific amount of time.
  • Mobile Marketing – Mobile marketing tactics has surpassed your typical online marketing and it is still an affordable way to get gobs of traffic to your website or blog. 4.7 Billion reasons to use this marketing tactic.
  • Word of Mouth – This marketing tactic is still a very viable way of getting traffic to your site specially if you have something to offer people are in need of. People love to share great finds, content and tips they can use.
  • Press Release Marketing – Press Releases are very powerful way of marketing but it would be of interest to you to invest in someone writing it professionally for you unless you consider yourself a good writer. PRWeb.com is one of the more popular and bigger Press Release submission sites with a large audience.
  • Direct Mail – Many believe that this marketing strategy is dead but take a look at what you get in the mail. It still works believe it or not. With Direct Mail you need to obviously get a list of addresses to mail to and you can do this by  going to your local post office or talking to someone on the phone to explain how their direct mailing program works.
  • Search Engine Marketing – Search engine marketing is one of the most effective and fastest ways of marketing but one of the most expensive. Facebook Ads is popular but its effectiveness is  dwindling as happened with Google Adwords in the 1990’s. This form of marketing can be used with Facebook, Google Adwords, Yahoo Ads, Microsoft Ads and many other search engines…
  • PPV Marketing – Pay Per View Marketing is another way of getting people to find your business or products. With this method your basically paying for some one to view your ad pop up over a related niche or market website. It usually requires that you start with a $200 deposit before you can start marketing.

There are many more marketing tactics available other than these mentioned here but these are some of the more popular and effective ways to market to your audience. Try them all and see if you find one which works best for you and slowly scale your business accordingly.

If your still baffled about your marketing and how to go about it you could try attraction marketing method to recruit people into your business.

Marketing Tactics Supercharged –

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Ranking Your Website And Google Latest Update Narwhal

Do You Have A Website And Depend On Organic Rankings In Google Since It Controls Over 60% Of The Search Market ?

google searchIt implies that Google has a difference of opinion when it comes to giving websites credit to obtain and more importantly keep good rankings on Google.

With this latest Narwhal Update, Now Google is focusing on Authority once again and implied links can contribute to ranking authority.

What’s an Implied Link? Read entire article at: eReleases.com but they say the following:

An Implied Link is, Lets say the New York Times writes an article about your company but doesn’t link to you (this happens a lot). No problem. Using contextual analysis, Google gives you credit for this “implied link” although no link is included in the article. This is the very nature of PR, getting the word out rather than focusing on inbound links.

The first thing everyone says is, Press Releases and SEO are dead and we don’t know how to rank a website without having to spend a lot of money.

We have looked at both theories:

  • Without Press Releases
  • With Press Releases

Without Press Releases one thing remains constant, Quality, Relevant, Valuable and Unique content still rules as the strongest ranking factor for any website or blog.

Without Press Releases your leaving money on the table, sought of speak. The more channels you promote your website and/or blog in the more traffic and targeted traffic reaches your website.

Google searches are directly related to getting them on to your site with the use of the right keywords. This is why keywords play such an important roll in helping visitors and Google find your content.

With Press Releases you are using leverage but today you need to be leveraging leveraged submission Press Release Wire media positioned to give you the exposure you need for your site.

It is the priciest way to go but you get the best and faster results using a service like eReleases.com.

If you want to just submit it to a Directory of Press Releases just make sure to leave your link to your website in the resource box.

24-7PressRelease.com – Share Your News with Journalists, Consumers, & Bloggers


Instant online visibility. News direct to consumers, journalist, & bloggers. | 24-7PressRelease.com As an SEO ( Search Engine Opitmization ) long time student ourselves we use all of these factors to leverage the use of great tools with the resources to help you take your business to the next level. RankingThe most important factor above all in our humble opinion is that great content people want to read and exchange with can enjoy great visibility in the search engines like Google, Yahoo, Bing and others.

Content is King! But there are many misconceptions about article produced by PLR’s because this content is already prepared and written but you can simply rewrite it to your situation, market, and your blogs.

As long as you make the article more than 50% unique or better yet 60% would be ideal.

MLM Plr Store has a great quality content you can use in your blogs and marketing.

Write your own articles too. You want to give your site your flavor of what you offer and can serve the public looking for your product or service.

To continue to generate web traffic to your site and increase ranking in search engines make sure you are also using your social signals as well to leverage additional exposure to your brand and service.

Leverage your social signals with:


Build A Business From Scratch And Generate More Sales

Even Though You Will Need Both Eventually – Starting A Business Requires A Different Approach!

build your business from scratchIf you want to build a new business from scratch there are some similar things you would do for making more sales as well. We will share some of what you need in both of these areas.

Building a business online is simple if you know what is working and what is not working in your current market ( This Is Key To Your Success ).

All business whether small or large corporations practice this philosophy every single day to stay on top of their game.

And it is why these steps are essential to starting a business from scratch and later we will talk about marketing and what you should know to help your business brand and future.

Here are the differences you need to consider with building a business:

  1. Before you do anything you need to do extensive market research to find your market and prospects. One way is by doing a keyword research with tools like Google’s Keyword Planner. This is a great tool and gives you great information too.
  2. Picking a Domain Name requires extensive keyword research as well because you will need to find out what your market is searching for when they type into their search browsers using Google, Yahoo, Bing or any search engine. By finding Low Competition Keywords, High Search Volume you can find a great Domain Name and keywords that you can use in your content letting search engines like Google know what your website or blog is about.
  3. Hosting is relatively inexpensive and will run you about $10 a month. Some of the Companies available are 1and1 Hosting, Hostgator, iPage and many others. Hosting will house your business website or blog and everything you publish plus this is where you design your site to look and feel like you want. A popular website or blog platform is WordPress which you will install in your back office of your Hosting C-Panel.
  4. Now you need your own product, a PLR product you can Rebrand as your own or use affiliate products built by other people who let you sell them for a percentage of the price up to 70%.
  5. Or you could build a business from scratch by using an existing profitable affiliate program that has done 99% of the work for you like Elite Marketing Pro.

Build A Business Online

Get a detailed guide on how to build a business online.

If you need more sales you need to look into the Marketing. This is a big component of your businesses success as well and needs to be strategically implemented to maximize your profits and ROI’s ( Return On Investments ).

Just like building a business you will need to do some keyword research whether you are creating PPC Ads or just creating content for your website or blog.

Either way you want to know what your potential clients and/or website visitors what they are actively looking for, so you can target that specific market.

Then there is Social Signals you could use to create your brand and awareness of your business and/or product. Just remember that social signals is an area where you create relationships with your readers and followers to turn them into potential paying clients.

To generate more sales you need to be proactively making contact and providing value with your social signal engagement on social media sites like GooglePlus, Facebook, Twitter, Instagram, Pinterest, StumbleUpon and many others available to you.

If you are always providing value to your readers and followers on social networking sites they will pay it forward by joining your newsletter on your blog, they will be more likely to visit your website or blog from these social signals and even share your content to their audience as well.

Remember that publishing quality content and relevant content to what they are looking for you will generates more interest in people visiting your site to read your value packed content.

Also consistency and frequency of your content is the key to being successful with a blog.

Find A Problem And Provide A Solution ” it is the Philosophy and Mindset of a true Entrepreneur!

Boost Sales

Learn the best ways of boosting sales in your business!

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Improving Your Business Using Article Marketing

There are many ways of improving your online business but an overlooked area is, ” Article Marketing “.

Article MarketingWriting can be a passion, a profession, a craft or even a hobby. But more importantly a great  marketing tool. How?

If you have a business and your aim is to get the word out about you or your business, one great way to go about such a task online is through article marketing.

Marketing Strategies

If you own an online business, whether it is a start-up or a big company, you are always thinking of ways to promote your product or blog/website.

This is the main reason why creating web sites or a blog are popular these days. More and more people are getting hooked with how the cyber world quickly works wonders.

If you own a web site, the next thing that you will think about is how to drive more traffic to it. Just like how you do it offline, you have to reach out to your target market and lead them into clicking your URL to your website.

Using social media platforms is an effective and popular way.

Submit your article to ezines, bookmarking sites, Google Plus groups relevant to your market, Facebook Groups, the same as G+ apply to FB.

Share your site on your social media business page and get people to like your content and possibly even setup a paid ad with Facebook from your FB Business Page.

Article Submission Sites

With the advent of many credible article submission sites on the web come entrepreneurs who are seeing opportunities open for them to speak out and pique the interests of their potential clients or website visitors.

Here is a great video about Article Submission Tutorial and Submission Strategy by Melbourne SEO Services.


And how do you go about this?

1. You create good content.

What does this mean? For example, you are a printing company who caters to business people and professionals.

You offer postcards, business cards, brochures, newsletters and the likes. When you write the articles, you will not only think about ways to design your postcards, you will go and direct the material to your target market. You can write an article about ways to design your postcards to help your food business.

This way, you already are capturing a niche market. These people will be interested with the products that you are offering.

They will be more interested if they will get a view of how they would be able to utilize such tools. And the perfect avenue for you to do so is through the good and functional article marketing content that you make available for these people.

2. Take time to fill out your Article directory Resource Box

When submitting your articles to directories, the directories allow you a space to have your author’s bio. No, this doesn’t mean that you have to brag that you are a good looking, 40 something, with bank savings. You are not looking for a partner. You are looking for clients and more traffic to your site.

To do this right, include your name, your web site address, a tag line or your business’ unique selling proposition and a strong ” Call to Action ” for your readers.

This is the venue where you will promote your own stuff and get people to click on your links to visit your website or blog, read your content and possibly even subscribe to your newsletter.

Now you understand why it is important to create quality content for this purpose? People must trust that you can deliver what you have promised.

They don’t know you. But in establishing your name as an expert in the field where they need help, they will learn to appreciate you and may later become interested as to what you are offering them.

You cannot achieve that with subpar articles.

If you don’t have the knack for it, you can always hire freelancers to do the job for you like Fiverr Dot Com, Freelance Dot Com or Elance Dot Com.

Another way to get articles cheaply is through PLR content sites but with this option it is imperative that you rewrite at least 50%or more  of content so you don’t get penalized for duplicate content. And also you might want to change the Headline and Sub-line wording.

This way, you will be able to provide article marketing to submission sites while you reap the benefits of such article marketing strategy through time.

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Marketing 101 – How to create a successful business by marketing online

online marketingWe all know the power of network marketing and that every business needs some type of network marketing solution in order to remain competitive in their marketplace.

Many online businesses today are utilizing online network marketing and social networks to help bring in new customers, reach out to their existing customers and build sales through networking.

Just like networking person-to-person or via phone or mail messages in the past, the Internet allows us to connect with people and form successful networks through social media, email, direct mail and advertising on major networks like Google Adwords, Microsoft Ads, Yahoo Ads, 7 Search and many others.

The only difference in using the Internet for your network marketing effort is that you can reach a worldwide audience and generate a greater impact for far less money.

Here are some top considerations on why your business needs to focus on online business marketing:

  • Keeping up with your competitors: Content and network marketing is becoming the industry standard for advertising. Targeting an audience through print, television and radio is slowly becoming less effective because more and more people are consuming content online, cutting cable and doing research into purchases online before shopping.
  • Endless hunger for information: Customers today are always interested in consuming new information about a product, a company or an idea that a company might have. They quickly turn to social media and online webpages to find out more about a product before they consider purchasing. Without this information online you could be losing sales.
  • The power of mobile: with mobile devices you can instantly reach out to a large network of people through push notifications or even through e-mail marketing and local search ads. With more and more people turning to mobile devices and tablets for their web access you could draw people into your business while they are out and reach the widest possible network with web content that converts across many devices.
  • Saving your advertising money: With the help of a professional expert you can work at targeting your target market with a high degree of efficiency. Rather than wasting advertising budget reaching a large portion of customers that are interested in your product, systems like ad words, Facebook marketing and even social media pages can make sure that every dollar you spend on advertising is used most effectively.

For these reasons and more it’s extremely important that you revisit your current advertising strategy and include network marketing online as one of your tactics or a greater focus on it.

target market

Learn what’s working now in network marketing and marketing online strategies. Don’t get left behind…

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