Email Marketing Combined with Other Types of Marketing?

Whether you choose to do your marketing online or offline, one thing does not change. Email marketing is considered the holy grail of staying in business long term rather than short term.

Email Marketing
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This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.

This doesn’t mean it is will be necessary for you to implement every known marketing strategy available to promote your business but rather it indicates that it is worthwhile to market from a few different perspectives to help you arrive at your business related goals.

This article will go over the importance of combining your email marketing with some other types of marketing to create a successful; multi-tiered marketing strategy and will also offer some advice on managing more than one marketing strategy at once.

Like the old saying goes, “Two heads are better than one,” and this is certainly true when it comes to doing marketing.

You may enjoy a great deal of success with email marketing but this-

Online Marketing
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does not mean you should not try other types of online marketing such as website creation, participation in industry related message boards, placing banner ads, orchestrating an affiliate marketing campaign and generating inbound links to your website.

While it is definitely possible that not all of these strategies will be effective for everyone’s business, you are likely to find at least one other option which complements your email marketing and helps you to accomplish your business goals.

Alternately you may even wish to combine your email marketing campaign with more traditional marketing strategies such as radio ads, television ads and the print media.

Just because these types of advertising do not take place online, does not mean they will not be able to help you generate more business. In fact advertising both online and offline can allow you to reach a larger target audience.

This is because you will likely reach Internet users around the world but can also reach potential customers who do not utilize the Internet for purchasing or researching products or services similar to the ones you offer.

Marketing Strategies
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Popular marketing strategies to combine with email marketing include banner ads and message board participation. These are all online activities and each one individually is fairly simple.

However, in combination these simple activities can create a powerful statement.

You may send out emails offering useful information about your products or services, purchase banner ad space on websites which may be of interest to your potential customers and participate in industry related message boards where you can earn the respect and pique the interest of potential customers.

Even if your potential customers are not currently in need of the products and services you offer, seeing your business name so often can have a branding effect.

Branding is essentially a process in which consumers see a company name so often that they are more likely to select a product from this company when they are in need of an item the company offers.

If you are planning to combine multiple forms of advertising, you should be aware that this can make it difficult for you to evaluate the effectiveness of each marketing strategy.

This is especially true of the marketing strategies are implemented concurrently. When you are only using one type of marketing strategy, you can generally attribute increases in sales or website traffic to changes in the marketing strategy.

However, when more than one type of marketing strategy is in

Marketing Strategy
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effect, determining which strategy is producing the desired effect can be quite difficult.

This situation can be handled by not making changes to more than one marketing strategy at a time. This will help to pinpoint which changes produce an increase in sales or website traffic.

It can also help you to determine when changes to your marketing strategy have a detrimental effect on your sales and website traffic.

However, if you are having difficulty determining which marketing strategy is most effective you can consider asking customers to answer survey questions and provide information such as how they learned about the products or services your business offers.

Email marketing is an important part of any business and that is why online companies like Skype have sold for billions of dollars because of the Value of Their List.

You see each person subscribed to your list has a specific value. It could be .50 cents a customer but hopefully more like 1.00 per person. So, if you have 5,000 subscribers your list is worth 5,000 USD. This is why some of the most successful entrepreneurs online have amassed lists as large as in the millions.

Want your own proven and battle tested email swipe file already done for you? watch this video Instant Swipe File.

Want To Make Money Online ? Don’t Do this…

knowledge is powerToday while at the supermarket shopping for some coffee ( got to have my caffeine ) I bumped into an old friend and it had been a while since I seen him that he didn’t even recognize me.

So, I asked him what has he been up to ? And he told me that he had lost his job because the department store that he worked at had closed it’s doors.

I felt really bad when he asked me what I was doing because despite all of the obstacles and situations I had been through I had overcome them by working my tail off, never giving up and building my own at home business online .

John, told me that he had been trying to build an at home business too but had little success because he had gone after all those shiny new objects online that promised him riches and failed miserably.

Don’t Do This! John said, Do what ? Stop chasing those shiny objects and just learn one thing at a time. I am going to share something incredible with you.

I said, John I did the same thing too but because of my perseverance I new who was a real entrepreneur in the industry and whom I could learn from and duplicate what he was doing to achieve the same level of success.

You know we have had these tips served to us by other successful entrepreneurs from the past like Napoleon Hill, Henry Ford, Carnegie Hall and many others.

In order to find these tips we must read and apply what already works without having to re-invent the wheel all over again. Turn off the TV and Emails or Facebook and dig in, I told John.

I asked John, How are you going about trying to make money online then ? He told me, it’s a long story. So, we decided to get a cup of coffee in the shop next to the supermarket so we could talk some more.

Then we started talking and he said that if he did not do something fast he could end up in the streets. I almost hit the floor when he told me this and I understood so clearly because I had gone through the same situation a few years back.

At this point I told John that I personally use an amazing system that has allowed me to create an at home business quickly and easily because this system is already completely set up with products that people are looking for anyway.

All I had to do was set up an email autoresponder so I could stay in touch with my team partners ( Not Required But Recommended ).

I told John, What I do is just send traffic to my system capture pages, follow a simple 5 step formula and people join my team and I make money.

Then, I help my team duplicate the same system and everyone has an awesome experience at the same time make money online too.

I also gave John a tip to really explode his business and profits; Communicate with your team and have Hangouts to discuss the business and share tips with one another and grow together.

John said, That sounds simple but I’m not to tech savvy. I smiled at John and said, You don’t need any experience either and anyone can use this system that is how truly simple it is.

John took my advice and joined with me. I will keep everyone posted on the progress.