Automating your list building can free you up for other valuable and important parts of your business you might enjoy doing, like marketing your business, content marketing or creating products etc… We are in the midst of technology revolution with automation and how everything online is a World Wide Web, ” Literally “. Time has connected us into a new era going forward beyond the 21st century.
As automation grows, generations continue to evolve and improve the way they interact with their world, their business, and their personal affairs it has never before been so convenient to do almost everything using a smart phone while on the move in this fast paced world of technology.
Smart Phones account for more than 50% of searches results online even more than desktop computers. Today mobile marketing is a great inexpensive way to get people to interact with what you offer and potentially a subscriber or even a buyer of your products.
In other words, social media is a great place to be in front of your targeted audience and they have already segmented the audience for you so all you have to do is put in the search your audience would type in their search so you can connect with them. Makes Sense? Would love to hear your thoughts below…
But most importantly, this list building you are doing is a ” treasure chest ” of potential friends, subscribers, buyers, vc’s/jv’s and potentially loyal followers if you nurture your list properly.
List building has been one of the most kept secrets in fear of competition but in reality there are billions of opportunities in each market that competition should not even be in your vocabulary at this particular space in time. Why? Because if you have a good list that is responsive to your content the product does not matter but you have to remember that you have to target the right market with the right product.
This is why I highly recommend you have a third party email management system like Aweber, ConstantContact, MailChimp, or others available online, so you have more control of your list to build a lasting relationship with them which could last years.
Another area to be aware as if you didn’t already know, Right? Facebook continues to grow in search volume compared to other social media platforms at a beak neck pace of 79%.
What this means is that in order to keep up with your business list building efforts you need automation and there is no two ways about it. It would be literally impossible for anyone to keep up with their newsletter subscribers, buyers and communicating with them without using technology today.
In the old days a salesman would go door to door or use the old pony express waiting weeks before they would get a response to their mail orders in hopes of making a sale.
Today is a whole different ball game and the hard cold fact is that if you want to enjoy long term success you must embrace technology and automation or get left behind.
If you would like to find your audience, readers, subscribers and buyers they are online whether on Facebook, Twitter, Instagram, Pinterest, LinkedIn or on search engines like Google, Yahoo, Bing and others.
You could still go door to door but why not leverage technology and reach more people in a single day using technology from the comfort of your home or office.
Which leads me to ” listing building “. The same applies for list building, if you want to build a loyal list of followers, subscribers and buyers then you need a system in place.
If you don’t have a system in place then you will struggle building a long term business online whether its affiliate marketing or selling your own product or services, either way you need a list building system that helps you grow your business.
List building is the number one concern of entrepreneurs who enjoy online success and it should be your priority as well.
Here are a few things to consider when automating your list building:
Having a Capture Page – A capture page is a specific page where you could express the benefit of what they will expect when opting in to your list. The page will have a form where you will enter the list code from your email management system.
This is where you lay out the benefits of what your product or service you will provide them with in exchange for their email. For example: Maybe you want them to join your newsletter for blog updates, or giving away a free ebook or guide, newsletter about a specific topic they might be interested in or giving away a free chapter of your book.
If you use WordPress for your blog or website you could use a Plugin Software like FunnelKitGo, I have used them for a while and have create several professional looking capture pages like the one you see above. If you are on a budget this is a great option because it is packed with features and the price is awesome too.
- Having an opt-in form – This is a form usually from an email management system which enables people to join your list in exchange for giving away something of value for free. You would embed your code from your email autoresponder list into your blog post HTML Text of WordPress for example or a page on your site.
The opt-in form can be in the form of a Pop-Up window using the options on an mail management system like Aweber a system I’ve used for more than 7 years. If you seen the one on this website then this one is by MailMunch which I use in conjunction with Aweber.
Always over deliver and give your readers, subscribers and visitors 110% value and the easier it will be to get people to subscribe, opt-in by giving you their email.
- Having an Opt-In Form – You can place it on the right or left column of your blog or website and is a must have and you can select where to show up. If you use WordPress when writing a blog post you can select the layout of the post ( Full Page or with columns when viewed live.
This will give your readers and visitors more opportunities not to miss out on that great free offer plus newsletter updates and can build your list faster.
If you are targeting the right market to your website and you offer a product for free, a free ebook, free report or guide, and give them free newsletter updates to stay in front of your audience.
If you don’t have at least this kind of system in place you are wasting your time and money on your marketing because you will always have to pay for marketing to get subscribers and readers to your website, blog or business which is not cost effective.
The idea is that when you have people subscribe to your email list you will always have them on your list and will make it extremely efficient to communicate with them by sending them new blog posts, business updates or new products you might want to share with them.
Which means that you don’t have to continue to pay for marketing to get the same subscribers, visitors and buyers. List building as you can see is one of the well kept secrets of marketing online. And it is why that the well known phrase in the marketing world, ” The Money Is In The List ” has been coined and associated with list building because it is truly the foundation of any long term business goals.
In order to build a long lasting business today you need to build a list while building a relationship with them so that they will become loyal followers and potentially loyal buyers as well.
If you become a problem solver to your market you will be an authority figure in their eyes and will be more apt to join your list and follow your content. Find what people are looking for and provide it to them, simple as that!
If you want to learn more then the 7 Step Lead Magnet Creation Guide shares some great tips you could apply immediately.