These marketing concepts ” Attraction Marketing and Word of Mouth Marketing ” have been around for longer than most care to know and understand!
So, which is the preferred and most effective method of marketing today ?
Even though these marketing techniques have been claimed to have started in the early 1900’s the fact is that they where using these methods of marketing back as far as sales have been around.
Attraction marketing has always been an essential part of attracting a potential consumer just to get them to allow you to have a conversation with the prospect without being confrontational or pushy which usually pushes the potential consumer to say that they are not interested in your product and want no part of what you have to offer.
Today attraction marketing is done through the use of technology using the internet, email marketing, ppc marketing, facebook marketing, native ads, ppv marketing and many others but all are done online.
Even when sales were done through direct marketing methods of going door to door having a Kirby salesman show up at your door trying to sell you a vacuum cleaner, they had to use their charisma ( Attraction Marketing ) to get inside the door before they can pitch you their product and a lot of times because they could not overcome an obstacle the potential client had.
So, how do you attract someone online without having direct interaction with them ? Today people have become desensitized to being pitched all the time online, their email indbox and have a very short attention span specifically when they see that they are being pitched something they believe they don’t wan’t or believe they don’t need.
What do you do ? Just go to the next person in hopes they don’t see you coming or you catch them half a sleep ? Good luck with this approach.
The new attraction marketing has become the ” Free “. Now your are probably saying to yourself OK, so how do I make money giving stuff away for free ? Right?
The fact is that most income online and even off-line today is made with a back end product of your sales process not on the front end product or initial contact.
Meaning that when you offer them a Free product or Free report that is mouth watering and so enticing and relevant to what they are looking for they are more likely to say yes to giving you their email in exchange for that Free product or Free report.
This is where the process begins for lead generation and sales. Once you have them in your funnel using an autoresponder like Aweber for example you can keep in touch with them, following up with them and create a trust relationship with them.
But, this sales process or prospecting method is a little antiquated even though it is really effective you have to pitch one potential consumer or prospect at a time which makes it not to cost effective.
And if you know anything about math, when you have to spend more to get more leads or consumers it cost you more to run your business. Right?
Well, welcome to 2016 marketing techniques and niche marketing concept.
What if you could get that same initial prospect and give them that same free report offer but asking them if they would share the information with their friends on facebook, twitter, GooglePlus etc… and in exchange you will Super Size their Free Gift.
Where have you heard this before ? Have you been to McDonalds or Burger King recently ?
They have been using this marketing technique very successfully for a few years now and those extra .50 cents per order multiplied by millions add up to a healthy profit.
But what if you could use the old attraction marketing formula and integrate it with a new Super Size order taker on auto-pilot using a clever software that does it for you.
Buzzinar is a little plugin you install in your wordpress site and sits sandwiched in the middle of your prospecting lead funnel or your sales funnel and does this exact thing seamlessly.
Turning your lead prospecting funnel and your sales funnel into a self fed perpetual viral marketing machine 24 hours a day and 7 days a week.
How about, ” Word of Mouth Marketing “. Does it work today ? Most marketers say that this is an old antiquated marketing method that doesn’t work.
The fact is that this couldn’t be further from the truth. Believe it or not when someone shares your product, website link or your report with their social media friends this is considered, ” Word of Mouth Marketing “.
Before they were treated as separate forms of marketing your business because no-one had figured it out yet. Today they go hand in hand which multiplies your lead generation and sales exponentially by letting others do the heavy lifting for you.
So, which marketing method is better in today’s advanced technology of leads doubling and even tripling your prospects and consumers ?
They are both equally as good but combined you leverage the benefits and power of both increasing your bottom line and turning your business in becoming more profitable too.
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