SEO or PPC Which One Should You Use !

SEO or PPC – which one should you use and what are the difference in each strategy ? In this article we discuss the differences and how your business can benefit from either strategy.

SEO or PPCSEO or PPC is a question every entrepreneur asks themselves along with what kind budget do they have to contribute to their business.

The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap into on the internet.

At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives you as much competition as you can imagine. It is too crowded and congested.

Having a website is not enough to make your business running and able to compete. You must take other alternatives to give way for the online community to access your website at any rate or chance possible.

You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.

Invest in marketing your internet site. There are basically two options available to you, the SEO and PPC. These two are probably the most desirable alternatives you can get for your internet business as strategy for search engine marketing.

Two Different Methods But Having The Same Result Using SEO or PPC:

1. SEO – Search Engine Optimization

SEO stands for Search Engine Optimization. Some researches indicate that 60% – 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire. SEO is the process taken to make sure that the internet uses will find your website when ranked among the top results of a search. This way you can make sure that you will be visible and can clearly stand out from the rest.

To get a search engine optimization, you will have to build on your own internet site frequently hit internet links to web site pages. The process will involve IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of pages will be utilized to promote a particular website of a client.

In SEO, there is no need for you to pay for the clicks although it will require you to spend time doing research to get a favorable combination of ads and target audience. The SEO process is a long term one. It requires months, 6 months at the least, before the proper outcome is fully achieved, but once the goal is accomplished, you could definitely get a steady source of income.

2. PPC – Pay Per Click Marketing

PPC means Pay Per Click. It gives you a way of advertising on search engines. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.

With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest.

There are some guaranteed benefits when you get to maximize the PPC strategy. PPC lets you advertise to the whole of the online community. It is also relatively easy to set up.

At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad ?

This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, be rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks.

You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.

You will also be able to adjust well to changes in market demands and trends.

In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones.

There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you’ll get exactly what you want.

Or, If you want the marketing done for you to leverage your time and income profits then check out Tim Erway’s Elite Marketing Pro

Here’s Why Paying For Your Traffic Is A Smart Move


Paying for advertisingThere are so many success stories you will hear about businesses making it good in the internet. The troubling thing is, there are maybe a tenfold or even a hundredfold of stories contradictory to theirs. Many have unsuccessfully launched a business enterprise that is internet based but only a handful shall succeed.

Is this through luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed and the determination to learn and the willingness to invest in a lot of hard work and some money.

The Very Basic

Like Neo, traffic is “The One”. Without traffic, all your effort would just go to waste. Every business needs customers, without them you wouldn’t have anyone to sell your products to. In the internet world traffic is the walk in customer. The more traffic you have the more people would be able to sell your products to.

But like any business that’s in every corner building or in the mall, not everyone that goes in will buy, but the greater of number that do come in to browse your merchandise, the greater number of people that will buy your products. It is a simple and known fact.

But, how do you get traffic, traffic large enough that could make a small percentage of eventual buyers enough to make a good profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good business.

Many of these success stories get their traffic from paying others. Yes that’s right; you have to spend money to make money. Advertising is the key. The more people that knows that your site exists; the more people would of course go to your site, that’s common sense.

While there are many ways that can get you advertising for free, this do not generate the same high volume as those methods that are getting paid. These paid advertisements include advertising schemes by Google and Yahoo.

The Value of Searches

The search and will be the easiest and fastest medium in finding what a person needs in the internet. Search engines have been very popular because they provide a vital service to many people. They are free and easy to use. With this popularity, they get many visitors and clicks that they are the most common sites that people go to. It is easy to understand why so many companies would pay to advertise with these search engines.

Search engines provide information to the millions of users that they have each day. They provide links to many sites that a user may be looking for. If your sites link pop up in the high ranks of the search results page, you get a great chance that they will go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.

When you pay for your advertisements, it is like paying for your traffic. This may sound like not such a good idea, but the payoffs would tell a different story. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will never go with an empty sales day.

Paying for your Traffic

Usually, you will be charged with the number of hits a link gets when your ads is clicked, this is called pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools that aid you in using the right keyword for the right moment.

All the money you spend in paying for your traffic will not be for naught. You will get an impressive boost in traffic which will also result to a great boost in your sales figures. Paying for your traffic would be a really good idea and you will get all the benefits it has to offer.

This is how real and fast fortunes are made online but keep in mind that you need to have a complete system that has a great converting funnel and it is another reason paying for traffic can help you test your site before you pour a lot of money into it.

Here is my little secret weapon to getting laser targeted high quality traffic to my business…Click Here To Get Your Share!

 

Starting A Home Income Profit System

working from homeWorking from home and earning a real income to replace a 9 to 5 job has been a dream for many people over the years, but unfortunately it remained a dream for many because there really were very few ways to make a real living from home. This was especially true for those who had no special talent or start-up money to invest. In short, no-one came around asking to hire people to work at home.

Small businesses called “cottage industries” did pop up here and there, such as dressmaking, tailoring, painting, baking cookies, and so on, and provided some home income profits, but a good sum of investment money was still needed, as well as permits and licenses, to get started, all that has changed with the growth of the internet. At the present time it is entirely possible to set up a home income profit system and earn a good living working from home.

For anyone interested in working from home and earning money online, the first step is to assess your talents and your interests. To avoid falling for the get rich quick scams on the internet, and set up a real internet business, you need a definite well-thought-out plan, but that can come later. To get started earning some quick money and find out if working on the internet is for you, you can do something simple such as selling products on one of the auction sites.

Many of these have classified ads now, too, and you do not even have to set up auctions or wait for them to end. You can sell physical products or information products that you or someone has researched and written. If you like to write, several websites will pay you to write well-researched and well-written articles of general or specific interest. To get physical products, go to flea markets or yard sales or look for “close-out lots” of items on the internet that you can buy in bulk and sell as singles for profit.

Any of these tips will help you to determine if selling or working from home is for you. You will learn how to interact with customers, and whether you actually like working alone, and have the discipline to work every day just as though you were in an office or other workplace.

A bit of research online will help you to find legitimate ways to earn a home income that will satisfy your needs.

This is where I started 7 years ago with this home income profit system. If you don’t know where to start or even a mid-level marketer still trying to find your way then I recommend you check it out.

P.S. I am a student as well…there should be no surprise here since in order to continue to move forward and becoming successful is by being a student all of your days in existence. I will cut out through all your search time and failures. Go here to check it out now!

How To Get Fast Free Traffic To Your Site

Marketing PlanPutting up a company would of course require a lot of things, to get straight to the point, you need a capital. To make money requires money as well. But of course, with the versatility the internet offers, there are many ways you could find that could help optimize the potential of your site or business in generating traffic.

While there are ways to jumpstart your traffic flows, many sites don’t have the resources that others have to generate more traffic for your site. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.

How sweet it is to have more traffic for your site without spending a single cent. Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to speed a single cent, it may take time, to say honestly, I’m not going to beat around the bush with you. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you.

Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer. Another great advantage is that you know what you are getting into and you will be prepared.

With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge.

You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic.

Another great idea is trading links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link of your site and visit your site as well. This works well especially when both sites feature the same niche.

Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs.

Many sites offer free submission and posting of your articles. When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site.

Write good content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer. You could do your on but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as great quality.

Generally, internet users use search engines to find what they are looking for. Search engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in search engine results without the costs.

All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man hours. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it.

Learn great tips on how to set up your website or blog with my Free Ebook.

How To Build A Blog From Scratch

In this article I am going to share how to build a blog from scratch and the important components that make up setting up a blog.

Build A Blog Or Website from scratch

So, What does it take to build a blog from scratch ?

  • The first thing is market research. You can use a tool like Google Keyword Planner Tool to do your research which is absolutely free.

This tool gives you information like: What your market is searching for via keyword and keyword phrases, how much competition you will have and what keywords to use in your Domain Name and blog content when making blog posts.

  • The second thing you should get but not necessary if your starting out on a tight budget. This is getting a Domain Name to Brand your Blog and yourself.

Getting your own Domain Name is the best way of branding yourself and getting found on the top search engines and should include your main keyword.

This keyword should be the one with the most searches and least competition you found while doing your keyword research.

  • The third thing you need is a hosting account. There are many hosting registrars out there like; Hostgator.com, 1and1.com, Bluehost.com and many others.

I have personally used Hostgator to build over 25 sites and have had a very pleasant experience with them and their support is awesome too.

If you go the free way of building a site then I recommend WordPress.com or Blogger.com. These two platforms and are the more popular ones but I favor WordPress because of it’s simplicity and how powerful this platform is in it’s versatility with the thousands of Themes and Plugins ( Only With Paid Service ) at your disposal.

  • The Fourth thing that I highly recommend getting an Autoresponder email management system like; Aweber, Get Response, iContact and MailChimp which is free but a little more cumbersome to use and limited to so many subscribers.

I have personally been using Aweber for years. If you want to go with a free service then MailChimp is great.

Why do you need an Autoresponder you might ask ? Because, ” The Money Is In The List “.

If you are going to have any success online then you need to build your email list so you can nurture and stay in touch with your subscribers and more importantly make continuous sales from your list over and over again as long as you provide solid, high quality products and high value that they will benefit and keep coming back for more.

  • The last thing and very important is, Your Blog Content. Your content should be unique and of high quality if you want your readers to come back to your blog. If you are not a writer then or don’t know how to start your content, don’t worry. You will develop your skills as you go along and the truth is that people like content that is natural and not made up or stolen from elsewhere. Later you can outsource this if you wish.

*** Note: When starting a blog from scratch it is important to keep in mind your SEO ( Search Engine Optimization ).

Make sure that you find what your best keywords are and use them in your content sparingly and do not over stuff your content with keywords. Make sure that you use your keywords in your Meta Tags, Your Site Description, Your H1, H2 Tags too.

Take advantage of Social Media platforms and it’s power to share your content and create a following.

Hope you enjoy this post, appreciate if you share it with others.

To Your Blogging Success,

Reinaldo

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