How To Create A Header Image For Your Website!

Create A Header Image For Your Website Using Free Online Tools And Softwares!

Graphic Design
PublicDomainPictures / Pixabay

Getting a website header image/logo created for your website by a professional designer can run you as little as $150 or $1,000 bucks depending on the kind of design your interested in getting.

You are building a website on a budget and limited resources but you don’t have any graphic design skills or drawing skills and you feel like your stuck between a rock and a hard place.

In this article I will share some great free tools and how to use them free of charge to create a header image for your website. YEP! Free!

Here I’ll be giving you the exact method I have used to create some of my website, blogs and client WordPress websites.

Well, not exactly free because your time has value as well but other than that I’ll show you how to do it without costing you a red cent!

So the first thing you need to create a header image is open up a few websites to get all your work done:

  • Step 1 – Open up your WordPress website back-office as seen in image below and click on Customize…WordPress Back-Office
  • Step 2 – Click on Header next and SITE TITLE & LOGO and then click on Image Tab as shown in image below: Customize Header on Optimize Press

Your almost there. Now you need to do is Click on Image but first you need and image so we will come back to do this step once you create a header image.

Below are two images that show you how to look for important things you will need to know before you start building your image like, What are the dimensions of your header and How much bandwith does your theme allow for uploading a media file. Take a look below:

This first image displays a box on the right hand of the box that opens when you click Change Image in the Media Library section if you have other images you’ve uploaded previously or just the default image that comes with the theme.

Here you’ll notice where it gives you the type of image it should be and the dimensions of the image as well.

Change Header Image on WordPress

Once you have this information written and saved somewhere you will click on the tab on the Top Left of the box where It says ” Upload Files “ You will see a box you could click to upload a file from your computer and directly below you’ll notice a red box where it tells you, ” What Is The Maximum Size Allowed for Your Header Image “. You don’t want to exceed this because you will not be able to upload to your website. Don’t say I didn’t warn you!

Upload Image to WordPress

Now lets get to the fun part and create a header image that reflects your company and/or products.. Here are two websites you need to open to get ready for creating your header image:

Lets start by going to Canva design tool and sign up for a free account and log in. Once logged in you can build your custom header by clicking on the red box on the top right of page as shown in image below that says, ” Use Custom Dimensions “.

Create Header Image With Canva

After you’ve clicked on Use Custom Dimensions you will see a window that looks like this below where you can input your custom dimensions needed for you website header.

Input the values in each box and leave as pixels on the drop down menu to the right and now click on ” Design “.

Create Custom Header for WordPress

Once on the design page you are going to see your blank template from where you will build your header. Checkout the image below:

Create Custom Header for WordPress

Now go to Pixabay.com and find a free image you can download and use as you would like on your website. You need to think of your website theme and what its about or what product are you selling.

For this example I am building a website about entrepreneurship and how to information for online business owners so I will do a search in pixabay for ” Blueprint “. Click on image desired, select size you would like. Large size should be good to save Band Width on your website as well then click  Download “.

Create A Custom Header

Once on your computer you can upload to Canva to create a custom header. Now that you’ve uploaded your image to canva.com click on image uploaded and you will see it transfer over to your custom plain template.

Create A Custom Header With CanvaThe next thing you could do is add text to your header that represents your business and/or company! All you have to do is click on Text from the menu on the left of design page as shown below.

To customize your text you will notice where you can change the Font, Size, Color and even add a link to the text too. Once you are satisfied with the text and everything looks good you are ready to download your header to your computer and upload to your website. Make sure you have given your image an appropriate name before downloading.

Creating A Header With Canva Software After you have downloaded your header image it is time to go to your wordpress back-office and upload header.

Upload New Header Image

Now its time to show off your new custom header creation with the world.

A Blueprint For Building A Business Online Header

We have just created a custom header for your website. I hope you understand it as it is explained here.

It is endless what you can create with these awesome free tools like Canva, Pixabay and many other tools available online. You can create custom dimension images for different social media applications with each having specific dimensions and layout. Here are just a few of the many I’ve created using Canva.

Create A Header Image

Let me know how it works out and if any questions. Please Share…Thank You!

How to do market research for your business website or blog

The Purpose of Market Research ?

The purpose of how to do market research simply means building a solid foundation before you start purchasing a Domain Name or building a website or blog.

How To Do Market Research

Maybe you have a story to tell, have a passion you want to share, share your views with the world, or you have a product you want to sell or you would like to help others in your field of expertise with ” how to content ” etc… or what ever your purpose is, it is not as complicated as you might think.

I’ve built many sites for my business and other clients as well. I understand what it is to navigate through the internet to find this information specially, not having to pay for it.

Define Market Research: Essentially your doing consumer research if you are selling a product!

Here are a few things you need to build a website or blog and how to do market research:

First you need a Domain Name. Not just any Domain Name  but one that includes your main keyword people will search for online.

Before you go off getting a domain name you need to do some RESEARCH before you buy a Domain Name. The way you would do this is by using a free software owned by Google. Its called, Google Keyword Planner.

Why is market research important ? The same reason you would build the foundation of your house before building your house. Hope you get that. Essentially if your selling anything whether it’s your own product or doing affiliate marketing either way your doing consumer research!

You want to know where is your audience and what are they searching for and it is why using your main keyword in your Domain Name is important as well.

So, What do you do next ? Do you know how to do your market research ? No Worries.

Follow these steps below to get started:

Open up Google Keyword Planner by signing in or signing up for a Google account if you don’t have a gmail account. Once inside you will see this home page in image below…

how to do market research

In the image above shows you exactly where to click to open a drop-down menu where you will enter your keyword or keyword phrase you would like to research.

In the image below you will see the window open. All you have to do is type in your keyword and click, Get Ideas at the bottom of page. You will notice directly below it shows the Geo Targeting, Language and which Search Engine you would like to search on.

how to do market research

After you’ve input your keyword (s) in the box above you will see the next page after you click the button, ” Get Ideas ” below…

Market Research

market research

In the images above you will see what keyword phrase term I input to get the results you see. The keyword, ” how to do market research ” shows 1,300 Low competition monthly searches which according to the requirements I personally use this is a good keyword to go after and use in a domain name even though its a little long but.

Making How To Do Market Research Easier!

Marketing Research
Would look into it in more depth by checking out the website competition on the first page of Google. Here below I did a search for, ” how to do market research “. As you can see there are about 88.6 million results for this search which mean there is a lot of competition out there.

But the competition you want to focus on is your first ten search results on Google because this is where you want to be, ” on the first page of Google ” not the second or beyond.

Google Search

If you notice I use a tool called, ” SEO Quake ” its Free to use. You could use it with Google Chrome or FireFox on your PC and you also have a plugin available for mac computers as well.

What this tool does is tells me what are the websites page rankings, index, age and much more. Number one website is entrepreneur.com, they are a pretty big and well managed company website but if you keep looking at the other websites you might see an opportunity to leverage.

Marketing Research Tip : Take a look at the image below where I’ve put some boxes in key areas you need to look at.

  1. Google Page Rank
  2. Alexa Ranking
  3. Website Age
  4. SEMrush Ranking
  5. and Related Keywords Searched Online at the bottom of the page.

In two minutes you can tell what your competition looks like. and how you would proceed with getting a Domain Name with this keyword in it or not. If you target this keyword properly with the right content and search engine optimization you could rank your website in the Top 10.

how to do market research onlineAnother reason I do this research to see what kind of content is online and what they are writing about. Maybe I could learn something or get ideas for writing my own blog post on my blog.

Other resources available to help you do your market research are:

  • Ahrefs.com – The old Yahoo Site-Explorer provides you with great data on your competition.
  • Majestic.com – Same as above, it provides you with great data for your market research.
  • Alexa.com – Alexa basically follows the websites popularity and relevance to search engines to give you a website ranking and a lot to good data as well.
  • Similarweb.com – When you find your competitions websites and input them into similarweb search box it will give you a list of top similar websites you can also research to get even more information to help you with your business.
  • Moz.com – Moz is another Site-Explorer type of site tools for SEO and Local Marketers. They also have a tool bar you can download similar to SEOQuake tool bar discussed earlier.

Want to reverse engineer your competition ? ( Inside scoop on how to do market research by spying on your competition! )

Get the website”  URL/Link ” and place into Google Keyword Planner in the second box below where you typed keyword to research. Once you input the website url into the box and click ” Get Ideas ” then you will see what websites are using for keywords in their content and anchor text.

Below is an example of where to get the link/url of the competitors website.

URL Link

Below is an image of where to input the URL/Link into the box that says, ” Your Landing Page “.

Market Research - How to do market research

They have basically done the research for you since they are on the first page of Google. You can also check out the website and see how much content they have and what the website looks like. Obviously they are doing something right so why re-invent the wheel and instead take all this knowledge then apply it, dissect it, learn from it ( what to do or not do ) and run with your business.

Once satisfied with your search of keywords to find the top 20 keywords then drill it down to Top 10 with your main keyword. This process requires patience and can not be rushed so take your time and do your due your diligence.

Now it’s time to get a Domain Name. You could use a name registrar like Namecheap.com or GoDaddy.com. Now you need to check and see if your Domain Name is available for purchase. If it is available then you would purchase or if not, try combining with other words like best, a color, or a stop word that complements your keyword.

Marketing Research Kit For Dummies

Below is a peak into namecheap back office. I recently purchase these and will be doing something with them but for example you can see where to click here to manage your Domain Name.

Domain Name Management

The next page following the top image you will see an image below you would manage where your name servers are pointing to in order to find your website online. As you can see in the image below the domain name is now poiniting to 1and1 hosting dns where your WordPess website or blog is hosted.

Custom Name Server Settings

Once you have purchased your domain name you are ready to build your website or blog. If you don’t know how to do this there are many great tutorials that will help you with installing your wordpress site, selecting the Theme for your site, selecting the Header, and setting up your opt-in box with an email autoresponder so you could stay in touch with your subscribers.

Hope this helps you with how to do market research for your business website and/or your blog. Share this with your friends or others who will benefit from this guide.

WordPress Plugins You Should Use On Your Website ?

Using the most automated and effective wordpress plugins on your website is what all experienced and serious entrepreneurs use to squeeze every ounce of value and productive results.

One of the most important and effective wordpress plugins for your website is an SEO Plugin. One that helps you turn a long and tedious task of optimizing your content for much search engine love. Here are the two heavyweights in this class, Yoast SEO and All In One SEO WordPress Plugins.

Yoast SEO vs All In One SEO WordPress Plugins

As you will see below each one of these wordpress plugins have been downloaded over 23 Million times just to show you how popular these plugins are and for obvious reasons. They WORK!

I have highlighted some areas in each image indicating how many downloads and how many reviews, Last Update and Compatibility with your wordpress edition or not.

Why is this important ? Every Plugin you decide to use on your website, it should go through the same scrutiny in order to decide whether it will work for your website or not.

Build A Business On A Budget

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These are important areas you should always check for:

  • Reviews – I personally like to read reviews to see what others are saying and what pros and cons there are with the plugin.
  • Downloads – Obviously if they have 23 Million downloads there is not much to think about but most plugins don’t have these many downloads and when searching for a plugin you will find others that are just as effective and will work with your website.
  • Last Update – Check to see when was the plugin last updated. In some cases you will see that the plugin might not have been updated as frequently and will not be compatible with your wordpress site version.
  • Tip: If you already have plugins installed on your wordpress website then it is important to make sure that each plugin is compatible with each other. I have found that some are not compatible with each other specially when using mobile friendly plugins. So do your due diligence…It will payoff!

Yoast SEO Plugin

– VS –

All In On SEO Pack

There Are Thousands Of Free WordPress Plugins And Thousands More For Sale.

WordPress Plugins

So, Which one should you use on your website ? This is a question often asked by many building a WordPress website and the answer is different for each application depending on the goal your trying to achieve and what type of website or blog you are building.

If your building a blog and your goal is to rank for a specific niche content then one of the plugins I recommend for building a Google friendly website is having a plugin that helps you with your SEO ( Search Engine Optimization ) like Yoast or All In One Plugins.

Here the image below is a behind the scenes look at what Yoast Plugin looks like and what benefits it is to your website.

You will notice the Title of Blog Post, the Permalink/URL to your Blog Post, the Meta Tags area and where your Focus Keyword goes.

Yoast SEO Plugin

The benefits to using a plugin like Yoast is that it not only tailors your target audience but will also help you determine if your content is reader friendly which is an SEO and ranking factor as well.

The other popular SEO Plugin is called, All In One SEO. This wordpress plugin is a simpler and easier to use than its competitor Yoast. Here below you will see its simplicity…

All In One SEO Plugin
All In One SEO WordPress Plugin

All In One SEO Plugin 2

As you noticed in image above there are places where you enter your keywords, Custom Canonical URL, Robots Meta NOINDEX, Robots Meta NOFOLLOW, Robots Meta NOODP, Robots Meta NOYDIR And Disable (All In One SEO Plugin) on this page/post.

Keywords box – is where you will input your primary keyword and your secondary keywords will go.

Custom Canonical URL – Matt Cutts explains:

Q: So how do I make sure that Google picks the url that I want?
A: One thing that helps is to pick the url that you want and use that url consistently across your entire site. For example, don’t make half of your links go to http://example.com/ and the other half go to http://www.example.com/ . Instead, pick the url you prefer and always use that format for your internal links. Read more…

Robots Meta NOINDEX – Robots Meta NoIndex means that if you check this box then when Search Engines go to crawl your website this URL will not be indexed into their data centers.

Robots Meta NOFOLLOW – Robots Meta NoFollow means that search engines will not follow this link.

Here below is an explanation of what “noydir” and “noodp” are thanks to matthewsdiehl.com

noydir Explained:

When a site is listed in the Yahoo! Directory there is a title and description associated with that listing. So, Yahoo! started showing that title and description as the linking text and snippet text in the search engine results page (SERP) whenver that website would show up (most commonly only the homepage). The noydir command overrides this functionality and gives control back to the website owner to control the linking and snippet text in the SERPs via the Title tag and Meta Description tag on their website. By regaining this control you can adjust those fields whenever desired.

noodp Explained:

The same functionality goes for the noodp command. However, this is directed at Google. Google partnered with ODP to power the Google Directory so if your website was listed in DMOZ then Google would pull that listing information as the linking and snippet text in the Google SERPs. The noodp overrides that functionality and give you control back.

Disable on this page/post – If you check this box then your page or blog post will not use your All In One SEO Plugin parameters for SEO purposes.

wordpress plugins

Here are other wordpress plugins that I recommend using on your wordpress site and they are all Free:

  1. Askimet Plugin – Akismet is quite possibly the best way in the world to protect your blog from spam.
  2. AskApache Google 404 Displays unbeatable information to site visitors arriving at a non-existent page (from a bad link). Major SEO with Google AJAX, Recent Posts, etc.. When people end up on your site through related search terms on your website or sometimes you’ve deleted a page or blog post and shows up as a 404 Not Found this Plugin will display a more search friendly page where your readers can choose from different content or related to their search and at the same time it improves your SEO.
  3. BackWPup Plugin – WordPress Backup Plugin backs up your website in case there is a server crash or if you by mistake delete something you really need it allows you to recover lost data.
  4. Broken Link Checker – Checks your blog for broken links and missing images and notifies you on the dashboard if any broken links are found. It is important that you keep track of this as Google will penalize your site for broken links and will affect your ranking too.
  5. Clicky for WordPress – The Clicky for WordPress plugin by Yoast makes it easy for you to add your Clicky analytics tracking code to your WordPress install, while also giving you some advanced tracking options.
  6. Google Plus Badge Widget – Google Plus Badge plugin allows you to quickly and easily add the new Google Plus badge widget to your blog WordPress site.
  7. Google Translate – Makes your website multilingual and available to the world using Google.
  8. Google XML Sitemaps – This plugin will generate a special XML sitemap which will help search engines like Google, Yahoo, Bing and Ask.com to better index your blog. Tip: If you are using Yoast SEO WordPress Plugins it already includes Google XML Sitemaps so if you have this plugin installed it will conflict with Yoast Plugin, in this case just simply disable the plugin or deleted.
  9. Image Widget – A simple image widget that uses the native WordPress media manager to add image widgets to your site. You could also use it to place banners or pictures anywhere on your site including the side widgets.
  10. MailMunch – Increase your Email Subscribers by over 500%, Seriously! Collect email addresses from website visitors and grow your subscribers with our attention grabbing optin-forms, entry/exit intent technology, and other effective lead-generation forms like swinging exit popups. This has been one of my secrets to increasing email subscribers and clients. Very effective and highly recommended.
  11. Pinterest Pin It – A Button On Image Hovers And After Post & Page Content. When someone save the image to their Pinterest profile it will automatically be linked backPin Your WordPress Blog Posts Pages Images With Pinterest.
  12. Pretty Link Lite – Shrink, track and share any URL on the Internet from your WordPress website! This is a great plugin to mask affiliate links as well and use call to action description.
  13. Related Posts – Link to related content to help your readers. Get attention from other authors. Make great outbound links for SEO. With just a few clicks.
  14. RS FeedBurner – This plugin detects native WordPress feeds and redirects them to your FeedBurner, FeedPress, or FeedBlitz feeds so you can track your subscribers.
  15. Simple Share Buttons Adder – A simple plugin that enables you to add share buttons to all of your posts and/or pages.
  16. SocialAdr – The official SocialAdr.com WordPress plugin. Automatically create bookmarks in SocialAdr for your blog posts.
  17. StarBox – Starbox is the Author Box for Humans. Professional Themes to choose from, HTML5, Social Media Profiles, Google Authorship
  18. StatComm (StatPress Community) Multisite Edition – Powerful statistics & traffic for your blog. With Instant Spy Tool + Google Maps , Error Tracking & Report , Custom Actions & Filters, subplugins and more!!! Not sure if this plugin is available now since I tried to find it to add to another website I built. If not, get a stats plugin that gives you as much data as possible and use it to grow your business.
  19. WPSmush – Reduce image file sizes, improve performance and boost your SEO using the free WPMU DEV WordPress Smush API. This Plugin helps you save space on your hosting and compress images to minimize load time for your website.
  20. WP-SpamShield – An extremely powerful and user-friendly all-in-one anti-spam plugin thateliminates comment spam, trackback spam, contact form spam, and registration spam. No CAPTCHA’s, challenge questions, or other inconvenience to website visitors. Enjoy running a WordPress site without spam! Includes a spam-blocking contact form feature.
  21. WPtouch Mobile Plugin – First I recommend you get a mobile responsive theme for your site but if it is not mobile responsive than you can use WPTouch Mobile Plugine to make your website mobile-friendly with just a few clicks. Google has started penalizing websites for not being Mobile friendly.
  22. Yoast SEO – The first true all-in-one SEO solution for WordPress, including on-page content analysis, XML sitemaps and much more. I’ve also used All In One SEO Plugin and it is an awesome plugin but after using Yoast for a while even though it is a little more tedious but more powerful and effectively micromanaging my content to get the most out of each blog post and pages on my site.

These are some of the more valuable wordpress plugins I have found, tested and use on my blog site daily. There are other great wordpress plugins you could find and test on your site through the back office of your wordpress site.

If you would like to explore more about WordPress Plugins visit: WordPres.org

Just make sure to keep them updated and as always remember to write high quality and valuable content that readers love which always trumps everything else.

Remember the image above of Yoast SEO where all the red and orange circles on the left of the Content Analysis now look at the image below after optimizing the blog post to Yoast SEO specs. You will see where all the circles are now green and have passed all parameters to make it a great seo and search engine friendly blog post.

Yoast SEO Screenshot

Hope you enjoyed the blog post and help you select the plugins that apply to your business. Let us know what other plugins you recommend…

Related articles:

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The Rich Jerk

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Mike Dillard & The Rich Jerk

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Mike Filsaime

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debt

He went to work at a Call Center but as he looked around he knew that this was not for him. He said, ” I did it once and can do it again “. What an attitude and a way to break out of the comfort zone to make it happen again and become a seven figure earner this time around.

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