List Building And The Best Way of Automating Your Business

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Automation

Automating your list building can free you up for other valuable and important parts of your business you might enjoy doing, like marketing your business, content marketing or creating products etc… We are in the midst of technology revolution with automation and how everything online is a World Wide Web, ” Literally “. Time has connected us into a new era going forward beyond the 21st century.

7 Step Lead Magnet Guide

As automation grows, generations continue to evolve and improve the way they interact with their world, their business, and their personal affairs it has never before been so convenient to do almost everything using a smart phone while on the move in this fast paced world of technology.

Smart Phones account for more than 50% of searches results online even more than desktop computers. Today mobile marketing is a great inexpensive way to get people to interact with what you offer and potentially a subscriber or even a buyer of your products.

In other words, social media is a great place to be in front of your targeted audience and they have already segmented the audience for you so all you have to do is put in the search your audience would type in their search so you can connect with them. Makes Sense? Would love to hear your thoughts below…

But most importantly, this list building you are doing is a ” treasure chest ” of potential friends, subscribers, buyers, vc’s/jv’s and potentially loyal followers if you nurture your list properly.

List building has been one of the most kept secrets in fear of competition but in reality there are billions of opportunities in each market that competition should not even be in your vocabulary at this particular space in time. Why? Because if you have a good list that is responsive to your content the product does not matter but you have to remember that you have to target the right market with the right product.

This is why I highly recommend you have a third party email management system like Aweber, ConstantContact, MailChimp, or others available online, so you have more control of your list to build a lasting relationship with them which could last years.

Another area to be aware as if you didn’t already know, Right? Facebook continues to grow in search volume compared to other social media platforms at a beak neck pace of 79%.

What this means is that in order to keep up with your business list building efforts you need automation and there is no two ways about it. It would be literally impossible for anyone to keep up with their newsletter subscribers, buyers and communicating with them without using technology today.

In the old days a salesman would go door to door or use the old pony express waiting weeks before they would get a response to their mail orders in hopes of making a sale.

Today is a whole different ball game and the hard cold fact is that if you want to enjoy long term success you must embrace technology and automation or get left behind.

If you would like to find your audience, readers, subscribers and buyers they are online whether on Facebook, Twitter, Instagram, Pinterest, LinkedIn or on search engines like Google, Yahoo, Bing and others.

You could still go door to door but why not leverage technology and reach more people in a single day using technology from the comfort of your home or office.

Which leads me to ” listing building “. The same applies for list building, if  you want to build a loyal list of followers, subscribers and buyers then you need a system in place.

list building

If you don’t have a system in place then you will struggle building a long term business online whether its affiliate marketing or selling your own product or services, either way you need a list building system that helps you grow your business.

List building is the number one concern of entrepreneurs who enjoy online success and it should be your priority as well.

Here are a few things to consider when automating your list building:

  • Capture Page
    Capture page with opt-in form

     Having a Capture Page – A capture page is a specific page where you could express the benefit of what they will expect when opting in to your list. The page will have a form where you will enter the list code from your email management system.

This is where you lay out the benefits of what your product or service you will provide them with in exchange for their email. For example: Maybe you want them to join your newsletter for blog updates, or giving away a free ebook or guide, newsletter about a specific topic they might be interested in or giving away a free chapter of your book.

If you use WordPress for your blog or website you could use a Plugin Software like FunnelKitGo, I have used them for a while and have create several professional looking capture pages like the one you see above. If you are on a budget this is a great option because it is packed with features and the price is awesome too.

  • Having an opt-in form – This is a form usually from an email management system which enables people to join your list in exchange for giving away something of value for free. You would embed your code from your email autoresponder list into your blog post HTML Text of WordPress for example or a page on your site.

The opt-in form can be in the form of a Pop-Up window using the options on an mail management system like Aweber a system I’ve used for more than 7 years. If you seen the one on this website then this one is by MailMunch which I use in conjunction with Aweber.

Always over deliver and give your readers, subscribers and visitors 110% value and the easier it will be to get people to subscribe, opt-in by giving you their email.

target market list building

  • Having an Opt-In Form – You can place it on the right or left column of your blog or website and is a must have and you can select where to show up. If you use WordPress when writing a blog post you can select the layout of the post ( Full Page or with columns when viewed live.

This will give your readers and visitors more opportunities not to miss out on that great free offer plus newsletter updates and can build your list faster.

If you are targeting the right market to your website and you offer a product for free, a free ebook, free report or guide, and give them free newsletter updates to stay in front of your audience.

If you don’t have at least this kind of system in place you are wasting your time and money on your marketing because you will always have to pay for marketing to get subscribers and readers to your website, blog or business which is not cost effective.

The idea is that when you have people subscribe to your email list you will always have them on your list and will make it extremely efficient to communicate with them by sending them new blog posts, business updates or new products you might want to share with them.

Which means that you don’t have to continue to pay for marketing to get the same subscribers, visitors and buyers. List building as you can see is one of the well kept secrets of marketing online. And it is why that the well known phrase in the marketing world, ” The Money Is In The List ” has been coined and associated with list building because it is truly the foundation of any long term business goals.

In order to build a long lasting business today you need to build a list while building a relationship with them so that they will become loyal followers and potentially loyal buyers as well.

If you become a problem solver to your market you will be an authority figure in their eyes and will be more apt to join your list and follow your content. Find what people are looking for and provide it to them, simple as that!

If you want to learn more then the 7 Step Lead Magnet Creation Guide shares some great tips you could apply immediately.

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Email Marketing Combined with Other Types of Marketing?

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Whether you choose to do your marketing online or offline, one thing does not change. Email marketing is considered the holy grail of staying in business long term rather than short term.

Email Marketing
kpgolfpro / Pixabay

This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.

This doesn’t mean it is will be necessary for you to implement every known marketing strategy available to promote your business but rather it indicates that it is worthwhile to market from a few different perspectives to help you arrive at your business related goals.

This article will go over the importance of combining your email marketing with some other types of marketing to create a successful; multi-tiered marketing strategy and will also offer some advice on managing more than one marketing strategy at once.

Like the old saying goes, “Two heads are better than one,” and this is certainly true when it comes to doing marketing.

You may enjoy a great deal of success with email marketing but this-

Online Marketing
Suomy / Pixabay

does not mean you should not try other types of online marketing such as website creation, participation in industry related message boards, placing banner ads, orchestrating an affiliate marketing campaign and generating inbound links to your website.

While it is definitely possible that not all of these strategies will be effective for everyone’s business, you are likely to find at least one other option which complements your email marketing and helps you to accomplish your business goals.

Alternately you may even wish to combine your email marketing campaign with more traditional marketing strategies such as radio ads, television ads and the print media.

Just because these types of advertising do not take place online, does not mean they will not be able to help you generate more business. In fact advertising both online and offline can allow you to reach a larger target audience.

This is because you will likely reach Internet users around the world but can also reach potential customers who do not utilize the Internet for purchasing or researching products or services similar to the ones you offer.

Marketing Strategies
geralt / Pixabay

Popular marketing strategies to combine with email marketing include banner ads and message board participation. These are all online activities and each one individually is fairly simple.

However, in combination these simple activities can create a powerful statement.

You may send out emails offering useful information about your products or services, purchase banner ad space on websites which may be of interest to your potential customers and participate in industry related message boards where you can earn the respect and pique the interest of potential customers.

Even if your potential customers are not currently in need of the products and services you offer, seeing your business name so often can have a branding effect.

Branding is essentially a process in which consumers see a company name so often that they are more likely to select a product from this company when they are in need of an item the company offers.

If you are planning to combine multiple forms of advertising, you should be aware that this can make it difficult for you to evaluate the effectiveness of each marketing strategy.

This is especially true of the marketing strategies are implemented concurrently. When you are only using one type of marketing strategy, you can generally attribute increases in sales or website traffic to changes in the marketing strategy.

However, when more than one type of marketing strategy is in

Marketing Strategy
geralt / Pixabay

effect, determining which strategy is producing the desired effect can be quite difficult.

This situation can be handled by not making changes to more than one marketing strategy at a time. This will help to pinpoint which changes produce an increase in sales or website traffic.

It can also help you to determine when changes to your marketing strategy have a detrimental effect on your sales and website traffic.

However, if you are having difficulty determining which marketing strategy is most effective you can consider asking customers to answer survey questions and provide information such as how they learned about the products or services your business offers.

Email marketing is an important part of any business and that is why online companies like Skype have sold for billions of dollars because of the Value of Their List.

You see each person subscribed to your list has a specific value. It could be .50 cents a customer but hopefully more like 1.00 per person. So, if you have 5,000 subscribers your list is worth 5,000 USD. This is why some of the most successful entrepreneurs online have amassed lists as large as in the millions.

Want your own proven and battle tested email swipe file already done for you? watch this video Instant Swipe File.

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