Marketing With Serpstat Keyword Site Analyzer Tool

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SerpstatThere are many ways of doing online marketing digital and/or business marketing, here are a few you might have tried or are interested in learning more about:

  • Facebook marketing ( Fan Page and Ads )
  • Google Plus Marketing ( Groups )
  • Email Marketing
  • Instagram
  • Twitter
  • Youtube
  • SEO Online Marketing

Elite marketing pro has helped me learn all these plus more and its the reason I am still online learning and implementing better marketing strategies.

The marketing world is constantly changing and if your an active business owner then it is exceptionally important to continue to self-improve your skills to create more value and improve results.

It is still relevant to any business online that marketing plays a big roll even when not paying for traffic rather putting in some sweat equity by doing it yourself. It is a great sense of gratitude and enjoyment when you enrich other people’s lives with your knowledge or discoveries made along the way.

But in order to get to this goal there is some ground work to do like, you need a marketing plan that will guide you through the obstacles found along the way.

You can start with the end goal in mind which could be to make $250,000 this year. All you have to do now is reverse engineer this into smaller bites. Divided into monthly increments gets you closer but why not go all the way to hourly, this way you’ll know exactly how many products or services do you have to provide in order to make your goal.

Another thing you could do is find out how big of a market you have that is searching for what you have. A keyword research tool is worth its weight in gold because it provides all the data necessary to make an informed decision instead of throwing stuff on the wall hoping something would stick, Right ?

There are several free and paid keyword tools that do more than just provide keyword information but also can analyze your website or blog to help you keep and efficient and streamlined site that the likes of Google, Bing, Yahoo, Baidu and other search engines love to reward you with quality organic traffic as long as you abide by the rules of course,

One popular free keyword tool is Google Keyword Planner. Since Google has 67% of the market it would be wise to hear what Google has to say in terms of marketing your business, your website or blog content, your ads and your social media unless you are on Facebook.

Because FB has its own search engine within for marketers with all peoples behaviors, intents, purchasing’s, personal data and more to laser target your market with paid ads.

Google Keyword Planner is still a great free tool I still personally use but since I started using serpstat.com because it allows you to narrow down exactly what your competitors are doing that is benefiting them online. Having this data is very powerful plus empowers you to invest in marketing strategies more wisely and more targeted.

One great keyword tool I use Serpstat.com. This tool I learned about while working on a big project I had recently undertook and helped me analyze clients websites to give me information necessary to improve their business and presence online.

Here below is a snapshot of part of the intel you get when doing a website analysis. how to marketing analytics provided in video tutorials and easy to follow details.

Below you’ll see backlinks to website analyzed, your website trust online, where backlinks are coming from and which you’ve lost as well, rank distribution you can explore more keywords you rank for you might not even know if you’ve written a lot of content on your site.

Site Audit also gives you the health of the website and areas that need attention from low priority to high priority. These areas you need to take care immediately and keep as clean as possible.

serpstat keyword research tool

Below you will see a screenshot of the Content Marketing feature that goes out and find topics related to your keyword search or niche. Either way I did a search for marketing and the first column to the top left has over two thousand phrases being searched under that related term.

Content Marketing Serpstat

Everything seems within a click away to get all the data you need to take your business or business of others to the next level. Everything is well laid out and easy to navigate and easy to understand data given too.

Marketing has become more efficient for me and keeps my business going steady ahead with less concerns about website performance which is always reassuring.Serpstat

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Content Marketing To Attract Your Market

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Content Marketing
geralt / Pixabay

Content Marketing has evolved and so has your audience I learned pretty quickly and quickly learned what is not the most effective way to deliver content that they want more of. It took me years of trial and error to apply the content marketing strategies that gets better results, more interaction, more response. and more conversions.

Have you ever thought about it for a moment ? Where are the people you are looking for and searching for what you may write about with a compelling message filled with steps to apply it in their marketing tactics or applying it into their business as well.

You don’t want to just spend hours writing the best article you’ve wrote to find out that there is hardly anyone looking for what you wrote. Yes, I’ve made this mistake too but was focused enough to keep charging forward and investing in self-improvement making my content marketing methods stand out and welcomed by many in my target market.

A great content marketing strategy which continues to work well is to know what people are looking for in your market and what they are interested in. Once you determine what they are searching for then you can create targeted content for your market.

You could also should participate in forums that are active. Simply make a search for ” Your Market Keyword or Phrase ” Forums and visit them to learn about activity in recent days plus the topics that speak to you more and think you might be able to contribute and possibly help others too.

You will find great questions on forums that have a large amount of activity and some with less activity but you can search online that specific topic and see how much content is out there already.

How To Use Humor In Your Marketing

Today I visited one of the platforms I used for quite a while and learned SEO and networked with some great people whom cared about each others success this is what I loved more about this forum where many like minded entrepreneurs hung out to shoot the breeze and share some juicy inside info on what someone had a breakthrough with.

We would collaborate to build products, get clients for our business and help grow our business with tutorials for Full Disclosure Members. Got to meet the owner once in New York. Kelly a very humble but hard working marketing wiz who loved to share with like minded people.

It was like a Grave Yard when I logged in, I’ve never seen anything like it. I could still login in read the courses I purchased but the forum was isolated and at one time only me on the forum. Wow!!!


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This is why content marketing is crucial to existing online whether you have a blog, an online business website or a forum. When you stop providing value and quality content it is just a matter of time you will notice its irrelevancy online and continued sliding into the very far distance of the internet web universe.

Where is everyone today ? What are people typing in to their search browsers ? Find out where they are and what are people already searching for by using a free tool like Google Keyword Tool.

And how do you do that, You might ask ?

First you should have an idea of what is being searched online in your niche, how many people searching every month up to 5 years back and who is your competition allowing you to attract your market and learning what keywords, content they are using that could help you implement it into your marketing strategy.

This is called reverse engineering your competition and applying what they are already doing successfully, its the reason they are on the first page of Google. Learn from their website infrastructure, the layout, their opt-in forms, popups, call to action and last but not least their content marketing articles/blog posts.

Attraction Marketing Banner

You could use the free Google Keyword Planner which gives you all this important information that should lead the way to creating some awesome content marketing people are fighting over.

When you combine the power of knowing where your market is, how large of a market you have and the power of your content marketing you have laser targeted traffic to your content, article, blog or social media.

Always over deliver with your content marketing strategy whether its on Facebook, LinkedIn, Instagram or Google Plus either way people will always come back for tips, knowledge, how to info and those who will join you in your primary business if the message is conveyed and carefully crafted.

Attracting readers, subscribers, affiliates or even cold market is not immune to High Quality Information, Knowledge, Problem Solving Self Help Info, that will help them solve a problem or guide them in the right direction. It is our duty to help others and what better way than content marketing.

Whatever your market is provide quality content that speaks to them as if you had read their mind. This is what a good market research would give you and data with content materials to last you a good while.

Remember trends change and fluctuate so it is why I recommend evergreen content people can enjoy years from now and still learn something years later. High Value and Amazing Quality is a recipe for success with your target market.

Suomy / Pixabay

In other words your product is an evergreen product if at all possible for long term benefits for your readers, subscribers and clients as well as yourself because if you have a product they can use for years and still be effective in delivering results for people then you have an evergreen product.

The content should be updated and maintained to improve the content and give readers and subscribers more tools or tips they can apply in their business and/or products they might have.

According to chainstoreage.com 81% of shoppers research online before setting foot in a store and Consumers spend an average of 79 days conducting online research before buying.

This means that your content must be current and relevant to their search online plus an opportunity to have them become a newsletter subscriber where you can update them with personal emails to improve your relationship plus building trust with them and providing them with more value.

Content Marketing is a very powerful tool and should be implemented into your business marketing strategy if you haven’t done so already. It is an excellent communication hub which could bring great rewards into your business and be an awesome form of expression about your passion too.

A great copy writing course I personally own is The Copywriters Guild an excellent course to helps you turn your passion into amazing content with strategies to improve your content writing skills as well.

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List Building And The Best Way of Automating Your Business

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Automation

Automating your list building can free you up for other valuable and important parts of your business you might enjoy doing, like marketing your business, content marketing or creating products etc… We are in the midst of technology revolution with automation and how everything online is a World Wide Web, ” Literally “. Time has connected us into a new era going forward beyond the 21st century.

7 Step Lead Magnet Guide

As automation grows, generations continue to evolve and improve the way they interact with their world, their business, and their personal affairs it has never before been so convenient to do almost everything using a smart phone while on the move in this fast paced world of technology.

Smart Phones account for more than 50% of searches results online even more than desktop computers. Today mobile marketing is a great inexpensive way to get people to interact with what you offer and potentially a subscriber or even a buyer of your products.

In other words, social media is a great place to be in front of your targeted audience and they have already segmented the audience for you so all you have to do is put in the search your audience would type in their search so you can connect with them. Makes Sense? Would love to hear your thoughts below…

But most importantly, this list building you are doing is a ” treasure chest ” of potential friends, subscribers, buyers, vc’s/jv’s and potentially loyal followers if you nurture your list properly.

List building has been one of the most kept secrets in fear of competition but in reality there are billions of opportunities in each market that competition should not even be in your vocabulary at this particular space in time. Why? Because if you have a good list that is responsive to your content the product does not matter but you have to remember that you have to target the right market with the right product.

This is why I highly recommend you have a third party email management system like Aweber, ConstantContact, MailChimp, or others available online, so you have more control of your list to build a lasting relationship with them which could last years.

Another area to be aware as if you didn’t already know, Right? Facebook continues to grow in search volume compared to other social media platforms at a beak neck pace of 79%.

What this means is that in order to keep up with your business list building efforts you need automation and there is no two ways about it. It would be literally impossible for anyone to keep up with their newsletter subscribers, buyers and communicating with them without using technology today.

In the old days a salesman would go door to door or use the old pony express waiting weeks before they would get a response to their mail orders in hopes of making a sale.

Today is a whole different ball game and the hard cold fact is that if you want to enjoy long term success you must embrace technology and automation or get left behind.

If you would like to find your audience, readers, subscribers and buyers they are online whether on Facebook, Twitter, Instagram, Pinterest, LinkedIn or on search engines like Google, Yahoo, Bing and others.

You could still go door to door but why not leverage technology and reach more people in a single day using technology from the comfort of your home or office.

Which leads me to ” listing building “. The same applies for list building, if  you want to build a loyal list of followers, subscribers and buyers then you need a system in place.

list building

If you don’t have a system in place then you will struggle building a long term business online whether its affiliate marketing or selling your own product or services, either way you need a list building system that helps you grow your business.

List building is the number one concern of entrepreneurs who enjoy online success and it should be your priority as well.

Here are a few things to consider when automating your list building:

  • Capture Page
    Capture page with opt-in form

     Having a Capture Page – A capture page is a specific page where you could express the benefit of what they will expect when opting in to your list. The page will have a form where you will enter the list code from your email management system.

This is where you lay out the benefits of what your product or service you will provide them with in exchange for their email. For example: Maybe you want them to join your newsletter for blog updates, or giving away a free ebook or guide, newsletter about a specific topic they might be interested in or giving away a free chapter of your book.

If you use WordPress for your blog or website you could use a Plugin Software like FunnelKitGo, I have used them for a while and have create several professional looking capture pages like the one you see above. If you are on a budget this is a great option because it is packed with features and the price is awesome too.

  • Having an opt-in form – This is a form usually from an email management system which enables people to join your list in exchange for giving away something of value for free. You would embed your code from your email autoresponder list into your blog post HTML Text of WordPress for example or a page on your site.

The opt-in form can be in the form of a Pop-Up window using the options on an mail management system like Aweber a system I’ve used for more than 7 years. If you seen the one on this website then this one is by MailMunch which I use in conjunction with Aweber.

Always over deliver and give your readers, subscribers and visitors 110% value and the easier it will be to get people to subscribe, opt-in by giving you their email.

target market list building

  • Having an Opt-In Form – You can place it on the right or left column of your blog or website and is a must have and you can select where to show up. If you use WordPress when writing a blog post you can select the layout of the post ( Full Page or with columns when viewed live.

This will give your readers and visitors more opportunities not to miss out on that great free offer plus newsletter updates and can build your list faster.

If you are targeting the right market to your website and you offer a product for free, a free ebook, free report or guide, and give them free newsletter updates to stay in front of your audience.

If you don’t have at least this kind of system in place you are wasting your time and money on your marketing because you will always have to pay for marketing to get subscribers and readers to your website, blog or business which is not cost effective.

The idea is that when you have people subscribe to your email list you will always have them on your list and will make it extremely efficient to communicate with them by sending them new blog posts, business updates or new products you might want to share with them.

Which means that you don’t have to continue to pay for marketing to get the same subscribers, visitors and buyers. List building as you can see is one of the well kept secrets of marketing online. And it is why that the well known phrase in the marketing world, ” The Money Is In The List ” has been coined and associated with list building because it is truly the foundation of any long term business goals.

In order to build a long lasting business today you need to build a list while building a relationship with them so that they will become loyal followers and potentially loyal buyers as well.

If you become a problem solver to your market you will be an authority figure in their eyes and will be more apt to join your list and follow your content. Find what people are looking for and provide it to them, simple as that!

If you want to learn more then the 7 Step Lead Magnet Creation Guide shares some great tips you could apply immediately.

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What Sales Funnel Software Is Right For Your Business?

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Sales Funnels
skeeze / Pixabay

When attempting to create a profitable sales funnel, there are a few elements in the funnels that should be addressed.

Are you using a sales funnel software to funnel your subscribers, opt-in leads, sales leads or Newsletter subscriptions? If not, your throwing money away down the toilet.

That means that you have to continue to pay for marketing to get new people to see your offer and one of two things will happen, you’ll run out of money or you will eventually quit because it is one of the fastest ways to close your business.

Now, Imagine if you had a sales funnel where you gave away a free report, free ebook, or free coaching and for this they would give you their email information and after they input their info then you will redirect them to an offer to buy something and if they don’t buy that’s ok, now you can follow up with them and send them other tailored offers they are interested in and still have the opportunity to sell them a product that solves their problem.

Yes, you can create a sales funnel on your website by creating a page with an opt-in form and redirect them to your offer you want them to see. But believe me I tried this method when I had a non-existing budget and learned a valuable lesson, Get a software or a system that has everything you need.

It is well worth the investment, time and money as well. If you are in this exact place right now and struggling to get your funnels created here I’ll discuss a few well known funnel softwares and some of the features and benefits.

In order for you to create profitable funnels you need these elements in your funnels:

  • You need a software that let’s you create an awesome sales funnel like FunnelKitGo, leadpages.net, MegaPhone, WPProfitBuilder, InstaBuilder or ClickFunnels.

Each one does a great job a creating powerful platforms you can use to increase your list building but you need to read every individual system to understand more, see what they offer and see if it meets your needs.

  • The second tool you need to have in place is an Autoresponder Email Management System like Aweber, GetResponse or ConstantContact. Unless you are part of or join an online business training platform like EMP or MyLeadSytemPro. They are both companies who have been online for over 8 years and both have proven track records online. They have helped me grow my businesses online.

Email services are all very great services to use. I’ve used Aweber for over 7 years and have been very happy with their service plus they have a great training program to help you build awesome Opt-In forms and show you how to increase your email conversions. This service will allow you to write a personalized email to your entire list at one time which saves tons to time to do other important tasks in your business.

  • The other piece of the puzzle is a wordpress website for easy and simple to use platform. Hosting is $10 a month to host your private website you control. Domain Name $10 to $15 bucks a year and an autoresponder like Aweber is $19.00 a month.

FunnelKitGo is a Plugin you download onto your computer and then you upload the zip file to your wordpress website and activate. Now your ready to start building some awesome pages for your business or affiliate products/memberships.

Instabuilder ‘s Headline and Features:

Easy-To-Use Drag and Drop Software Creates All Your Landing Pages In Mere Minutes… Without Expensive Fees! Drag-n-Drop Page Builder

  • Mobile/Tablet Responsive
  • 100+ Done For You Templates
  • 2 & 3 Step Opt-in Technology
  • Built-In Image Editor
  • One-Click HTML Converter
  • Export & Import
  • Welcome Gate
  • Split Testing
  • Advance Analytics
  • Scarcity Builder
  • and much much more….

Instabuilder seems to offer great service as well but I’ve never tried it. The testimonials seemed to point to the fact that it works well for some people.

Just keep in mind that the more bells and whistles the more your investment but does not mean that you can’t create awesome sales funnels with a less expensive software either.

This one sales funnel below was created with FunnelKitGo and is the least expensive or the ones mentioned above. I created this one just for this blog post in about 5 minutes.

sales funnels

Here are other examples created with FunnelKitGo…

sales funnel screen shot

sales funnels screen shot

Here is what FunnelKitGo looks like behind the scenes and how simple it really is to use. You will see 5 Tabs in the image below. As you go through each tab you will follow along and preview to see what it looks like before you make your sales funnel live.

funnelkitgo

Here below is a comparison screen shot on each of the competitors except Instabuilder with prices starting out at a one time investment of $77 for a 3-Site License, $97 for Unlimited License or $197 for Developers License.

To see the entire comparison list of funnel creators visit here.

sales funnel comparison

Remember that creating a great sales funnel doesn’t end with getting a software creating beautiful professional looking pages. The content you create inside the pages, email forms, your content marketing and ads are vitally important to the success of your business.

I’ve used many systems and have narrowed to a handful that gets me results and allows my business to grow and scale as needed.

This is the reason I share this information so you can make the right decision without all the trial and error I’ve been through before all these new software’s have come into our new technology to help automate our businesses to a certain extent.

Every type of promotion, content marketing and list building strategy should have a sales funnel in place. For many years I’ve heard the saying, ” The Money Is In The List “.

Well, after many years of testing and trying out different things one thing has always been constant, list building defines how large your profits will be.

This is why it is imperative that you have a sales funnel in place, can’t emphasize that enough!

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P.S. Discover how to quickly crank out lead magnets that turn your website traffic into ready-to-buy leads with a 7 Step Lead Magnet Quick StartGuide. Get Free Download!
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7 Top Sites To Quickly Get Internet Traffic To Your Business!

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internet trafficWant to know some cool and cheap internet traffic sources you could use to market and get more exposure to your business ?

If you’ve been struggling to find traffic online don’t despair, not only is there enough internet traffic for everyone but there is a never ending long list of sources to find traffic online.

Beware! – If you run into a new source of traffic make sure to take a deeper look at the company, how long they’ve been around and how reliable are they to send you the traffic you pay for. Read reviews and see if it would be a good fit for you and your business.

Quick Tip: Make sure that you track all of your traffic by adding tracking id to your affiliate url’s or your personal product url’s. This will give you data and information of what traffic is working and which traffic is not so you don’t waste your money unnecessarily.

You can easily find huge pools internet traffic from California, to Texas, New York, Florida, Canada  or even United Kingdom if you know where to look.

In this blog post I want to share some great little places for placing ads that won’t bust your wallet with these 7 marketing platforms below.

If you would like to connect with me on social media, Click on each icon and I’ll connect with you too!

The truth is that getting qualified targeted traffic is a hard nut to crack because you must learn and master one medium and one strategy at a time plus learn how to apply it to your business to yield you a high return on your investment.

After all, this is the reason your in business in the first place, Right? But, I must warn you; Don’t go at it blindly.

Learn as much as you can about the marketing platform you feel comfortable using.

There are a host of methods you could use to market your business or products online and below are some methods I’ve personally used to build and grow my business.

I’ve been learning and applying these marketing strategies for a little while now and this is what I’ve learned thus far but continuing to learn more every single day.

1. Blogging – Blogging has been a place where I’ve laid my foundation to educate, share and connect with like minded people whom share the passion of helping others as well and learning from those who know more about a specific subject.

This is a platform I hold dearly because of its leveraged power and how much reach you have to expose your content is infinite. Plus You Brand Yourself while leveraging your value to engage with your followers and readers.

If you don’t own a blog I suggest you start one yesterday. Most successful entrepreneurs I know of have a blog and it is the nerve center of their business and it is your own domain and should be the nerve center of your business.

If a business or a product goes out of business it is no worry for you because all you have to do is change or delete the links going to that particular product or service but your blog will remain and will continue to grow as you keep sharing high value with your readers and visitors.

If you use a WordPress platform use a Plugin like Broken Link Checker. I use it and have experienced this with some going out of business and I immediately correct the problem so I don’t get my blog penalized by Google Search Engine.

I love blogging because it matches my passion of helping others by providing my readers high quality value they can use in their business and grow their own business through my experience along the way.

My Biggest Tip I Can Give You: If you would plan on building a blog of your own, just make sure that you do something you have a passion for and you will never work a day in your life instead you’ll have fun doing something you love to do.

social media

2. Social Media – Social Media has many platforms available for generating internet traffic and is a great place to connect with like minded people and leverage your connections:

  • TwitterTwitter – Twitter is a free platform to make image posts, text posts, video posts, educational posts, and share value to get more exposure for your brand and your business. Twitter also has Paid Ads as well. Have not used the paid ads yet.
  • FacebookFacebook – Not only can you build a personal profile to brand yourself but you can create a business page to brand your business too. Facebook also has Paid Marketing Ads where you can laser target your market more effectively with all the data Facebook has on buyers. Videos work better, more effective and you could get clicks as low as $.03 cents per click to your website link plus the engagement factor with other like minded people.
  • Google PlusGoogle+ – Google Plus social media platform is a free plus a great place to connect with like minded people who are looking for solutions to problems as well. It is important to build relationships though your content and following people whom you like to connect with. Google+ has many groups in almost every single category you could imagine and a great places to network with them as well. This platform can generate great people who are interested in learning more about your business but must be done while building relationships not just buy my stuff!
  • Youtube – If you don’t mind being on camera or getting videos done for you to put on your channel. This method does get traffic as being the number two of online traffic getting. They also have a paid platform though Google Adwords. Test small and scale as you find winners.
  • Instagram Instagram – Instagram has grown to be a great place to generate free leads from your image posts. Facebook acquired Instagram recently and now are part of the Facebook paid marketing ads as well. So, if you would like to post ads on Instagram you could do it from Facebook. If you want to know what Hashtags are popular on Instagram checkout the Instagram Directory.
  • PinterestPinterest – Pinterest has over 100 Million users, a free platform you can post your image content, your blog posts and your products. Pinterest has a paid ad service where you can target your audience directly.
PPC MARKETINGOther great affordable cheap internet traffic resources to choose from to grow your business:

3. LeasedAdSpace – Instantly reach more visitors online, and
dramatically increase your daily website traffic using this advanced viral traffic system.


4. Microsoft Ads – It is a great place to start and test in your PPC Marketing to hone in on your winning market and find winning ads you can test on other platforms to leverage the power of multiple sources.

5. 7Search.com – I’ve found 7Search to be another inexpensive and great place to test ads and find the winners to scale up to other more powerful and more costly for ppc marketing search.

6. Online Forums – You can find a few forums in pretty much every market or niche your in. Most forums are free to join. The best way to leverage forums is by setting up your signature file where you will place your link to your blog/website or products.

Do not place links on the comments or answers so you don’t get banned. Type your keyword or market and add forums in your search and you’ll find a host of them online.

SimilarWeb.com is a great place to find forums in different categories using their search box. See image below so you could find the right forum for you and your business.similarweb.com

internet traffic world in your hands
Internet Traffic World In Your Hands

7. Fiverr.com – Find internet traffic to your products or service starting from only $5 to grow your audience and your business. One of the hidden secrets I recently discovered from a top six figure earner who has used this cheap internet traffic source to grow his blog to millions of visitors today.

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