SEO or PPC Which One Should You Use !

SEO or PPCThe online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet.

At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives you as much competition as you can imagine. It is too crowded and congested.

Having a website is not enough to make your business running and able to compete. You must take other alternatives to give way for the online community to access your website at any rate or chance possible.

You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.

Invest in marketing your internet site. There are basically two options available to you, the SEO and PPC. These two are probably the most desirable alternatives you can get for your internet business as strategy for search engine marketing.

1. SEO – Search Engine Optimization

SEO stands for Search Engine Optimization. Some researches indicate that 60% – 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire. SEO is the process taken to make sure that the internet uses will find your website when ranked among the top results of a search. This way you can make sure that you will be visible and can clearly stand out from the rest.

To get a search engine optimization, you will have to build on your own internet site frequently hit internet links to web site pages. The process will involve IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of pages will be utilized to promote a particular website of a client.

In SEO, there is no need for you to pay for the clicks although it will require you to spend time doing research to get a favorable combination of ads and target audience. The SEO process is a long term one. It requires months, 6 months at the least, before the proper outcome is fully achieved, but once the goal is accomplished, you will definitely get a steady source of profit.

2. PPC – Pay Per Click Marketing

PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.

With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest.

There are some guaranteed benefits when you get to maximize the PPC strategy.

PPC lets you advertise to the whole of the online community. It is also relatively easy to set up.

At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad ?

This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, be rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks.

You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.

You will also be able to adjust well to changes in market demands and trends.

In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones.

There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you’ll get exactly what you want.

Or, If you want the marketing done for you to leverage your time and income profits then check out Tim Erway’s Elite Marketing Pro

Here’s Why Paying For Your Traffic Is A Smart Move


Paying for advertisingThere are so many success stories you will hear about businesses making it good in the internet. The troubling thing is, there are maybe a tenfold or even a hundredfold of stories contradictory to theirs. Many have unsuccessfully launched a business enterprise that is internet based but only a handful shall succeed.

Is this through luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed and the determination to learn and the willingness to invest in a lot of hard work and some money.

The Very Basic

Like Neo, traffic is “The One”. Without traffic, all your effort would just go to waste. Every business needs customers, without them you wouldn’t have anyone to sell your products to. In the internet world traffic is the walk in customer. The more traffic you have the more people would be able to sell your products to.

But like any business that’s in every corner building or in the mall, not everyone that goes in will buy, but the greater of number that do come in to browse your merchandise, the greater number of people that will buy your products. It is a simple and known fact.

But, how do you get traffic, traffic large enough that could make a small percentage of eventual buyers enough to make a good profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good business.

Many of these success stories get their traffic from paying others. Yes that’s right; you have to spend money to make money. Advertising is the key. The more people that knows that your site exists; the more people would of course go to your site, that’s common sense.

While there are many ways that can get you advertising for free, this do not generate the same high volume as those methods that are getting paid. These paid advertisements include advertising schemes by Google and Yahoo.

The Value of Searches

The search and will be the easiest and fastest medium in finding what a person needs in the internet. Search engines have been very popular because they provide a vital service to many people. They are free and easy to use. With this popularity, they get many visitors and clicks that they are the most common sites that people go to. It is easy to understand why so many companies would pay to advertise with these search engines.

Search engines provide information to the millions of users that they have each day. They provide links to many sites that a user may be looking for. If your sites link pop up in the high ranks of the search results page, you get a great chance that they will go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.

When you pay for your advertisements, it is like paying for your traffic. This may sound like not such a good idea, but the payoffs would tell a different story. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will never go with an empty sales day.

Paying for your Traffic

Usually, you will be charged with the number of hits a link gets when your ads is clicked, this is called pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools that aid you in using the right keyword for the right moment.

All the money you spend in paying for your traffic will not be for naught. You will get an impressive boost in traffic which will also result to a great boost in your sales figures. Paying for your traffic would be a really good idea and you will get all the benefits it has to offer.

This is how real and fast fortunes are made online but keep in mind that you need to have a complete system that has a great converting funnel and it is another reason paying for traffic can help you test your site before you pour a lot of money into it.

Here is my little secret weapon to getting laser targeted high quality traffic to my business…Click Here To Get Your Share!

 

How To Attract More Customers To Your Website

How To Attract More Customers and Buyers Is The Ultimate Skill and The Most Guarded Secrets of Successful Businesses!

Marketing & Strategy PicThe Internet has been a wonderful new innovation for entrepreneurs since the late twentieth century.

Very large international corporations quickly saw the advantages of publishing websites not only to give themselves a web presence but also to actually trade through it.

They were able to employ experts. Smaller entrepreneurs had to learn how to attract more customers for themselves.

In the first place it is necessary to have a product to sell. Then it is a matter of attracting of potential customers to the website that offers exactly what they need.

As in all market places there are competitors offering the same products that you do. The challenge is to get them to walk into your online shop and stay to do business.

An interesting aspect of the Internet is the way in which the old and the new are melded. Matching the needs of producers and consumers is certainly not new.

Nor is the art of finding products that will sell well in niche markets. What is new is the way in which old business methods are adapted to new technology.

Website design has become a new profession. There are new theories and new skills that apply to the design of sites.

Some sites are so cluttered with distractions and incomprehensible instructions that they are difficult if not impossible to use. Others are admirable simple.

They show exactly what and how the product can be ordered. For people who wish to research before buying, there are pages tucked away that can be easily accessed although they do not interfere with initial interest.

Inevitably there are people who have specialized in the requirements for designs but design is something that is both an art and a trade. Some designers may be better at one aspect or another.

A person who already has a website designed by himself might be able to use the services of an expert to make some subtle changes that will have significant effects.

Search engines might be compared with very large shop displays. Customers have always entered large shops that sell many products and asked an assistant to direct them to the section that they need.

If the Web is compared with a very large shop then the person who has a particular product or brand to sell can learn how to move his items to the front of the shop window through search engine optimization.

This is a complex field and either professional help or considerable training will be required. Essentially, especially designed unique and high quality content must be submitted to search engines so that the website concerned will pop up on the top page of a browser when particular search terms are submitted.

As the Web becomes more cluttered with sites so more and more possible pages are shown when a searcher types in a search term.

The term SEO applies to the field of activity which ensures that particular sites will appear on the first page of major search engines, and not somewhere well down the list where they will be very unlikely to be found.

In addition to web design and SEO strategies there other techniques you can learn how to attract more customers to your website.

Perhaps the most critical decision for a business owner is whether to employ the services of an online professional or attempt to do it themselves.

Learn the power of attracting people to your business with a formula to attract the right people into your business. Stop wasting time and money chasing dead beat prospects and leads. Click here to learn more…

My Journey

Doi Inthanon Bike Race 2014When I first left the US Army and came back into the Civilian World as us military guys call it, I wondered what I was going to do. Quickly I went back to might roots of knowing and understanding automobiles and applied for a job as a car salesman. Ok, don’t judge me just yet :-).

I know some people have hard feelings about car salesman but hear me out. Once I started selling automobiles I studied the business from inside out and quickly moved up the ranks and moved into a Finance Manager and then a Sales Manager and things could not be any better.

What I didn’t understand is how the private sector worked. What I mean is, I was asked by upper management to train someone else on how to run the business not knowing that I was training my own replacement. One day I was called into the office and was told that, “My Services Were No Longer Required”.

After being left out in the cold and over 140K in debt I tried to figure out what I was going to do next. Then, I discovered to internet and started joining one opportunity after another and spending thousands of dollars I really didn’t have but then like lightning bolt I realized that I was going about it the wrong way to make any kind of income.

It took me a few years to figure it out but thanks to my perseverance and help of great friends and business acquaintances I discovered blogging and haven’t looked back since.

As I read another PR here recently it made me realize how important it can be for someone looking to get started online and/or build a blog from scratch. This is why I decided to write this post in the hope many can benefit and use it to create their own niche site or vent their passion or hobby to the world.

So, What does it take to build a blog from scratch ?

* The first thing is market research. You can use a tool like Google Keyword Tool to do your research absolutely free. This tool gives you, What your market is searching for via keyword and keyword phrases, how much competition you have and what keywords to use in your content when making blog posts.

* The second thing you should get but not necessary if your starting out on a tight budget. This is getting a Domain Name. A Domain Name to have the best chance of ranking a getting found on the top search engines should include your main keyword. This keyword should be the one with the most searches and least competition.

* The third thing you need is a hosting account. There are many hosting registrars like; Hostgator.com, 1and1.com, Bluehost.com and many others. I have personally used Hostgator to build over 25 sites and have had a very pleasant experience with them and their support is awesome too. If you go the free way of building a site then I recommend WordPress.com or Blogger.com. These two platforms are the more popular ones but I favor WordPress because of it’s simplicity and how powerful this platform is in it’s versatility with the thousands of Themes and Plugins at your disposal.

* The Fourth thing that I highly recommend getting is an Autoresponder like; Aweber, Verticle Response, iContact and MailChimp. I have personally been using Aweber for years but any will do. If you want to go with a free service then MailChimp is great. Why do you need an Autoresponder you might ask ? Because, ” The Money Is In The List “. If you are going to have any success online then you need to build your emailing list so you can nurture and stay in touch with your subscribers and more importantly make continuous sales from your list over and over again as long as you provide solid, high quality products that they will benefit and keep coming back for more.

* The last thing and very important is, Your Blog Content. Your content should be unique and of high quality if you want your readers to come back to your blog. If you are not a writer then or don’t know how to start your content, don’t worry. You will develop your skills as you go along and the truth is that people like content that is natural and not made up or stolen from elsewhere. Later you can outsource this if you wish.

*** Note: When starting a blog from scratch it is important to keep in mind your SEO ( Search Engine Optimization ). Make sure that you figure out what your keywords are and use them in your content sparingly and do not stuff your content with keywords. Make sure that you use your keywords in your Meta Tags, Your Site Description, Your H1, H2 Tags too.

Take advantage of Social Media and it’s power to share your content and create a following. Hope you enjoy this post, share it and share your comments.

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To Your Blogging Success,

Reinaldo