Marketers Beware: Google’s Panda & Penguin updates have caused panic in many marketers doing shady search engine optimization techniques.
Now Facebook has made updates to it’s algorithms to clean out deceptive clickbait headlines.
It’s real simple, if you want to keep your website and/or blog on the top of search engines and not disappear into the internet abyss then you need to read the rest of this article.
A few years ago marketers were using all kind tactics to game search engines to gain top rankings and all disappeared from front page results over night.
Then Matt Cutts came along and started to clean house and implementing algorithm changes that wiped out tens of thousands of websites over night including some big company name websites.
This report was put out yesterday and most marketers are not aware of this yet and could find themselves at the mercy of Facebook algorithms improvements.
Here are a few things we learned from our past experience dealing with Google’s Panda & Penguin algorithm changes and what you should be aware of if you want to continue to stay in top of the search engines:
- Do away with the, “Click Here To Learn More” call to action phrases.
- Use, “Discover” instead of “Click Here”
- Use “Explore” instead of “Click Here To Learn How To Become A Millionaire in 24 Hours”
- Don’t add deceptive links to your photos or better yet take links out of your photos if not you will be penalized. Don’t say I didn’t warn you!
- Spend more time polishing your copy writing skills
- Improve your website/blogs etiquette and appealing content.
For Example: Don’t write headlines like:
” You’ll never believe which two stars got into a fight on the red carpet last night!! “
Checkout the full article about Facebook Agorithms update I read this morning at: incomeaccess.com blog.
Key Take Away Here: If you provide high quality, unique and content that your readers want to be informed about…You Have Nothing To Worry About!
However: If you have been implementing the clickbait tactics, It’s time to reconsider and go back to the drawing board.