Understanding How Search Engines Look At Your Website And Tips On How To Increase Website Search Results!
Fact: Most entrepreneurs and/or bloggers starting out never understand SEO or research how the search engines work and how they can use this information to improve their chances of better and more positive search results for their websites.
Make sure to read to the end because I have a huge tip for you and if you get this, your website results will improve for sure.
Here are three important areas you need to understand in order to play the SEO game and play by the rules to win.
What is a Spiders Software ?
This software “crawls” the internet in search of fresh content on your website in order to gather information and then include the information during the search engine indexing process.
Right off the bat we see that you need to ensure that the images, videos or logos you use on your website are recognized by text “alt tags”, Spider will simply ignore these images and this will not give you any value in the search engine results.
Spiders are also crawling for the unique quality of your content, your Meta Tags ie. H1, H2, H3’s etc., If you are using a WordPress platform for your website or blog then I suggest you get a Plugin installed called: Yoast SEO or All-In-One-SEO Plugin.
These plugins will help you maximize your SEO efforts to provide those Search Engine Crawlers what they expect of your content and its quality to get rewarded in the search results and sending you an increase of free traffic.
What is the Index Software ?
The Index software is designed to record every bit of information and make it accessible. The Spider software takes the information gathered about a
page on your website and then sends it straight to the Index where the information is carefully analyzed and then stored.
And Finally, What is a Search Query and what does it do ?
This software/program is at the front end of what most people believe to be a search engine. This software may look quite simple, but it actually presents the outcome of the hardworking Spider and Index software.
When you type in your search terms or keywords and click on the “Search” button, the search engine will immediately go to work – it tries to match your search terms with the most relevant web pages it can locate by searching the entire World Wide Web.
In search engine marketing, which also includes organic and paid SEO, there is a well known strategy that basically entails focusing on what is called “Longtail Keywords”. Achieving top organic search engine rankings with “Single”, “Head” or “short tail” keywords can be very challenging.
In the instance of using single keywords and short keyword phrases, you are competing against some huge companies and popular established websites, not to mention other local businesses.
By focusing on longtail or the local keywords as a part of your search engine optimization marketing strategy, you able to achieve a much more desirable position on search engine results and also attract your target audiences at a reasonably lower cost.
Longtail keywords are usually three words or more!
Another way to find relevant long tail keywords of your target audience you can use the Google Browser and input keywords you are trying to rank for and Google will give you LSI ( latent semantic indexing ) Keyword suggestions while typing in your keywords.
Quick Tip: Also at the bottom of the search results page you will see suggested searches related to your search which can also be used as keywords in your content and paid marketing as well. These are related searches to your keyword (s). See image below…
Warning: If you get this tip below you could accidentally increase website traffic and quality of visitors/buyers to your website and/or paid marketing!
SEO Tip: When searching for keywords to use in your blog content or paid marketing you need to focus on what solution you can provide to the search your target audience is typing in their search engine browser.
Example: If your target audience is searching for; How to bake an apple pie ? Then your keyword (s) could be: ( See Screeenshot Pics below )
Here is the search I did and what Google gave me as I was typing as possible LSI keywords related to my search which I could use as longtail keywords.
In this next screenshot pic below you will notice the search suggestions at the bottom of the page when I searched for, How to bake a pie ?
One more thing to consider for better website results is doing a good market research meaning finding the best keywords and keyword phrases in your content. You do this by using free tools like Google Keyword Planner.
Find the best keywords by Volume of Search. Competition is only taken into account when using for paid marketing like, PPC. I wrote a great article you could read here on: Doing Market Research
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