Have you thought of starting a home business but were unsure of where to start or you believe that the cost is to great to even contemplate a home business start up.
Don’t have a product or know where to find a product people are looking for ? Don’t know how to build a website ? Don’t worry your not alone…
First it’s not expensive to get started and secondly it is not as difficult as you might think to get started.
Keep reading, I go over a few steps you could follow to get started.
Unsplash / Pixabay
To get started with any type of business you need to have a few things in place to have a solid foundation for your business.
First you need to do an in depth market research before you take another step. Doing an in-depth market analysis will give you keywords people are searching for in Google and how much competition you will have as well.
If you do your research properly you could have a chance at placing your site in the top of search engines like Google, Yahoo or Bing etc.. Which means that you can get a good amount of organic traffic to your website without having to compete for paid ads and blow your budget before making any significant return on investment.
Here is how to do your market research:
- Go to Google Keyword Planner. Login with your Google Account credentials or create a new account
- Once logged in go through the boxes on the left as you scroll down and click on each tab and select the one that applies to you. Just type in a keyword or keyword phrase people would type on their web browser when searching to buy something or to get information about something.
- Research the market by; Doing a search for those keywords or keyword phrases and see what keywords the top websites on page one are using
- Click on the first box that says: ” Find new keywords and get search volume data ” and write in the keyword r keyword phrase that directly applies to your business model if your wanting to maximize the power of Google. Here are are few examples : BlueDogCollars.com, BrakeStopSwitch.com, BeuatifulArtWork.com and should have good traffic, decent market reach ( Big Market that has at least 3,000 visitors a month or higher and low competition.
Take your time and be patient when doing your research. It is a very important step to getting a jump start on getting traffic.
The good news is that starting a home business can be relatively inexpensive depending on what type of business you are starting and/or what product you will be offering.
Here are expenses you will need to consider before starting a home business website:
Number One: Hosting – $10.00 a month- Hosting is where your website will be found online. Companies will host your website or blog for a fee. Most hosting companies offer unlimited bandwidth on their servers. Up-time is probably the most important rating you should be concerned with besides customer support. Ease of use is probably third on the list of priorities before selecting a hosting company. Here are a few well known hosting companies available you could host your website or blog online like 1and1.com. Bluehost.com, or Hostpapa.com.
Number Two: Domain Name $15.00 a year or less- This will be the url or link associated with your website (www.mywebsite.com). Before you start thinking of what name sounds great for your business or a name that you like and prefer step back and think about this for a minute.
Number Three: Email Autoresponder – Cost is $20.00 a month. An email management system like: Aweber.com, Getresponse.com, or MailChimp.com etc… To manage hundreds or potentially thousands of emails so one of these email management system will help you with stay in touch with your potential buyers and buyers more importantly. Don’t be afraid to email your lists often and offer new information and product advice to buy from you. Give them a free offer for them to sign up for your email newsletter or blog posts.
Number Four: The largest part of your expenses will be in ” Marketing Your Business “. Starting a home business is just like any other business method and requires a small investment in getting immediate sales or brand awareness by using marketing methods like Google Adwords, Microsoft Ads Center, Yahoo Native Ads, 7Search.com, Youtube video marketing, Facebook Ads, Twitter Ads, Pinterest Business Ads and many others available.
A small budget should be as little as a hundred dollars to start and hopefully make a return on your investment to scale your marketing and continue to re-invest earnings into your business. Now if you are looking to really jump start your business then you should start at $5K initial investment and scale from there.
If you don’t have a lot of marketing skills and haven’t done to much marketing online then you should use Yahoo native ads, Bing Ads or Facebook ads to get started. Find out what keywords your competitors are bidding on then find other keywords that have a good amount of traffic and low competition which translates to low bidding to test out your ads, ad wording, and your call to action.
Learn the Attraction Marketing Formula to understand how to grow a list of followers and buyers that keep coming back for more.
Test often and frequently to continue to find those golden nuggets. They are still available but it’s like looking for a needle in a hay stack but when you strike gold it’s a game changer.
Number Five: Worpress Website / Blog – Free! -Yes, it’s 100% Free and necessary when starting a home business you needs to have a blog at minimum.
When you purchase your hosting most have WordPress installation available for you to direct your Domain Name you (example: myweb.com) . Now you must get the DNS ( Domain Name Server ) from your hosting company and input it in your Domain Name Registrar back office where you will direct your domain name to your hosting company. Once you have this in place and you install your WordPress under that Domain Name it will be live online.
Yes, it’s 100% Free and necessary when starting a home business you needs to have a blog at minimum. Those who blog about their products and have fresh informative content are getting the Google Love…Google loves fresh, authentic, quality content that bloggers write and talk about on their site and/or give ” how to ” information too.
If you are looking to get your website ranking in the top search engines without investing a lot of money then you will be depending on organic traffic that’s why when selecting a Domain Name it should be related to your product or what your website is about and more importantly targeted to your market. For example: If your website is about selling pet products you might then you might want to use, (www.BestPetStuff.com).
Don’t Have A Product ? It’s OK…
There are 100’s of affiliate networks and companies offering affiliate privileges like Amazon.com, Linkshare.com, Shareasale.com, Clickbank.com, CommissionJunction.com, and many more available in just about any topic or product you want to sell and profitable too.
Do a search on Amazon and see what are the best deals going on right now and which one has the best ratings from previous customers who purchased the same product. In other words they have practically told you that there is a hot product that people love and are willing to spend their money on therefore you have a buyer. Amazon has done the market research for you and they also have testimonials from real people who love the product. Served on a silver platter for you.
Sign up for all these affiliate networks and find just about every product you can imagine from physical products like books, mattress, household item etc… to digital media like reports, ebooks or videos or even membership websites to house all of your products or membership access and downloads you will give all your buyers.
There is no reason why you should not be starting a home business today. If you have questions let me know in the comments section and will be in touch.
Disclaimer: This is intended for training purpose only and is not in anyway that you will have the same results. You must test and experiment with marketing methods and tactics and requires work on your part. There is no such thing as a push button money making quick rich scheme it takes work and must treat the business as a serious business.
You may also like -
Latest posts by Reinaldo Lopez (see all)
- List Building And The Best Way of Automating Your Business - February 25, 2017
- Build A Business Online In 2017 With A Blog - December 30, 2016
- Make Use of the All-in-one graphic tool FotoJet - December 19, 2016