Improving Your Business Using Article Marketing

Improving Your Business Using Article Marketing

There are many ways of improving your online business but an overlooked area is, ” Article Marketing “.

Article MarketingWriting can be a passion, a profession, a craft or even a hobby. But more importantly a great  marketing tool. How?

If you have a business and your aim is to get the word out about you or your business, one great way to go about such a task online is through article marketing.

Marketing Strategies

If you own an online business, whether it is a start-up or a big company, you are always thinking of ways to promote your product or blog/website.

This is the main reason why creating web sites or a blog are popular these days. More and more people are getting hooked with how the cyber world quickly works wonders.

If you own a web site, the next thing that you will think about is how to drive more traffic to it. Just like how you do it offline, you have to reach out to your target market and lead them into clicking your URL to your website.

Using social media platforms is an effective and popular way.

Submit your article to ezines, bookmarking sites, Google Plus groups relevant to your market, Facebook Groups, the same as G+ apply to FB.

Share your site on your social media business page and get people to like your content and possibly even setup a paid ad with Facebook from your FB Business Page.

Article Submission Sites

With the advent of many credible article submission sites on the web come entrepreneurs who are seeing opportunities open for them to speak out and pique the interests of their potential clients or website visitors.

Here is a great video about Article Submission Tutorial and Submission Strategy by Melbourne SEO Services.


And how do you go about this?

1. You create good content.

What does this mean? For example, you are a printing company who caters to business people and professionals.

You offer postcards, business cards, brochures, newsletters and the likes. When you write the articles, you will not only think about ways to design your postcards, you will go and direct the material to your target market. You can write an article about ways to design your postcards to help your food business.

This way, you already are capturing a niche market. These people will be interested with the products that you are offering.

They will be more interested if they will get a view of how they would be able to utilize such tools. And the perfect avenue for you to do so is through the good and functional article marketing content that you make available for these people.

2. Take time to fill out your Article directory Resource Box

When submitting your articles to directories, the directories allow you a space to have your author’s bio. No, this doesn’t mean that you have to brag that you are a good looking, 40 something, with bank savings. You are not looking for a partner. You are looking for clients and more traffic to your site.

To do this right, include your name, your web site address, a tag line or your business’ unique selling proposition and a strong ” Call to Action ” for your readers.

This is the venue where you will promote your own stuff and get people to click on your links to visit your website or blog, read your content and possibly even subscribe to your newsletter.

Now you understand why it is important to create quality content for this purpose? People must trust that you can deliver what you have promised.

They don’t know you. But in establishing your name as an expert in the field where they need help, they will learn to appreciate you and may later become interested as to what you are offering them.

You cannot achieve that with subpar articles.

If you don’t have the knack for it, you can always hire freelancers to do the job for you like Fiverr Dot Com, Freelance Dot Com or Elance Dot Com.

Another way to get articles cheaply is through PLR content sites but with this option it is imperative that you rewrite at least 50%or more  of content so you don’t get penalized for duplicate content. And also you might want to change the Headline and Sub-line wording.

This way, you will be able to provide article marketing to submission sites while you reap the benefits of such article marketing strategy through time.

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