How to do market research for your business website or blog

The Purpose of Market Research ?

The purpose of how to do market research simply means building a solid foundation before you start purchasing a Domain Name or building a website or blog.

How To Do Market Research

Maybe you have a story to tell, have a passion you want to share, share your views with the world, or you have a product you want to sell or you would like to help others in your field of expertise with ” how to content ” etc… or what ever your purpose is, it is not as complicated as you might think.

I’ve built many sites for my business and other clients as well. I understand what it is to navigate through the internet to find this information specially, not having to pay for it.

Define Market Research: Essentially your doing consumer research if you are selling a product!

Here are a few things you need to build a website or blog and how to do market research:

First you need a Domain Name. Not just any Domain Name  but one that includes your main keyword people will search for online.

Before you go off getting a domain name you need to do some RESEARCH before you buy a Domain Name. The way you would do this is by using a free software owned by Google. Its called, Google Keyword Planner.

Why is market research important ? The same reason you would build the foundation of your house before building your house. Hope you get that. Essentially if your selling anything whether it’s your own product or doing affiliate marketing either way your doing consumer research!

You want to know where is your audience and what are they searching for and it is why using your main keyword in your Domain Name is important as well.

So, What do you do next ? Do you know how to do your market research ? No Worries.

Follow these steps below to get started:

Open up Google Keyword Planner by signing in or signing up for a Google account if you don’t have a gmail account. Once inside you will see this home page in image below…

how to do market research

In the image above shows you exactly where to click to open a drop-down menu where you will enter your keyword or keyword phrase you would like to research.

In the image below you will see the window open. All you have to do is type in your keyword and click, Get Ideas at the bottom of page. You will notice directly below it shows the Geo Targeting, Language and which Search Engine you would like to search on.

how to do market research

After you’ve input your keyword (s) in the box above you will see the next page after you click the button, ” Get Ideas ” below…

Market Research

market research

In the images above you will see what keyword phrase term I input to get the results you see. The keyword, ” how to do market research ” shows 1,300 Low competition monthly searches which according to the requirements I personally use this is a good keyword to go after and use in a domain name even though its a little long but.

Making How To Do Market Research Easier!

Marketing Research
Would look into it in more depth by checking out the website competition on the first page of Google. Here below I did a search for, ” how to do market research “. As you can see there are about 88.6 million results for this search which mean there is a lot of competition out there.

But the competition you want to focus on is your first ten search results on Google because you want to be on the first page of Google not the second or pages after.

Google Search

If you notice I use a tool called, ” SEO Quake ” its Free to use. You could use it with Google Chrome or FireFox on your PC and you also have a plugin available for mac computers as well.

What this tool does is tells me what are the websites page rankings, index, age and much more. Number one website is entrepreneur.com, they are a pretty big and well managed company website but if you keep looking at the other websites you might see an opportunity to leverage.

Marketing Research Tip : Take a look at the image below where I’ve put some boxes in key areas you need to look at.

  1. Google Page Rank
  2. Alexa Ranking
  3. Website Age
  4. SEMrush Ranking
  5. and Related Keywords Searched Online at the bottom of the page.

In two minutes you can tell what your competition looks like. and how you would proceed with getting a Domain Name with this keyword in it or not. If you target this keyword properly with the right content and search engine optimization you could rank your website in the Top 10.

how to do market research onlineAnother reason I do this research to see what kind of content is online and what they are writing about. Maybe I could learn something or get ideas for writing my own blog post on my blog.

Other resources available to help you do your market research are:

  • Ahrefs.com - The old Yahoo Site-Explorer provides you with great data on your competition.
  • Majestic.com – Same as above, it provides you with great data for your market research.
  • Alexa.com – Alexa basically follows the websites popularity and relevance to search engines to give you a website ranking and a lot to good data as well.
  • Similarweb.com – When you find your competitions websites and input them into similarweb search box it will give you a list of top similar websites you can also research to get even more information to help you with your business.
  • Moz.com - Moz is another Site-Explorer type of site tools for SEO and Local Marketers. They also have a tool bar you can download similar to SEOQuake tool bar discussed earlier.

Want to reverse engineer your competition ? ( Inside scoop on how to do market research by spying on your competition! )

Get the website”  URL/Link ” and place into Google Keyword Planner in the second box below where you typed keyword to research. Once you input the website url into the box and click ” Get Ideas ” then you will see what websites are using for keywords in their content and anchor text.

Below is an example of where to get the link/url of the competitors website.

URL Link

Below is an image of where to input the URL/Link into the box that says, ” Your Landing Page “.

Market Research - How to do market research

They have basically done the research for you since they are on the first page of Google. You can also check out the website and see how much content they have and what the website looks like. Obviously they are doing something right so why not re-invent the wheel and take all this knowledge then apply it and run with your business.

Once satisfied with your search of keywords to find the top 20 and then drill it down to 10 Top with your main keyword. This process requires patience and can not be rushed.

Now it’s time to get a Domain Name. You could use a name registrar like Namecheap.com or GoDaddy.com. Now you’ll know if the Domain Name is available for purchase. If it is available then you would purchase or if not, try combining with other words like best, a color, or any word that complements your keyword.

Marketing Research Kit For Dummies

Below is a peak into namecheap back office. I recently purchase these and will be doing something with them but for example you can see where to click here to manage your Domain Name.

Domain Name Management

The next page following the top image you will see an image below you would manage where your name servers are pointing to in order to find your website online. As you can see in the ima the domain name is now poiniting to 1and1 hosting dns where the WordPess below website/blog.

Custom Name Server Settings

Now you are ready to build your website or blog. If you don’t know how to do this there are many tutorials that help you with installing your wordpress site, selecting the Theme for your site, selecting the Header, and setting up your opt-in box with an email autoresponder so you could stay in touch with your subscribers.

Hope this helps you with how to do market research for your business website and/or your blog. Share with your friends or others who you know will benefit from this guide. Thanks.

Email Marketing Combined with Other Types of Marketing?

Whether you choose to do your marketing online or offline, one thing does not change. Email marketing is considered the holy grail of staying in business long term rather than short term.

Email Marketing
kpgolfpro / Pixabay

This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies.

This doesn’t mean it is will be necessary for you to implement every known marketing strategy available to promote your business but rather it indicates that it is worthwhile to market from a few different perspectives to help you arrive at your business related goals.

This article will go over the importance of combining your email marketing with some other types of marketing to create a successful; multi-tiered marketing strategy and will also offer some advice on managing more than one marketing strategy at once.

Like the old saying goes, “Two heads are better than one,” and this is certainly true when it comes to doing marketing.

You may enjoy a great deal of success with email marketing but this-

Online Marketing
Suomy / Pixabay

does not mean you should not try other types of online marketing such as website creation, participation in industry related message boards, placing banner ads, orchestrating an affiliate marketing campaign and generating inbound links to your website.

While it is definitely possible that not all of these strategies will be effective for everyone’s business, you are likely to find at least one other option which complements your email marketing and helps you to accomplish your business goals.

Alternately you may even wish to combine your email marketing campaign with more traditional marketing strategies such as radio ads, television ads and the print media.

Just because these types of advertising do not take place online, does not mean they will not be able to help you generate more business. In fact advertising both online and offline can allow you to reach a larger target audience.

This is because you will likely reach Internet users around the world but can also reach potential customers who do not utilize the Internet for purchasing or researching products or services similar to the ones you offer.

Marketing Strategies
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Popular marketing strategies to combine with email marketing include banner ads and message board participation. These are all online activities and each one individually is fairly simple.

However, in combination these simple activities can create a powerful statement.

You may send out emails offering useful information about your products or services, purchase banner ad space on websites which may be of interest to your potential customers and participate in industry related message boards where you can earn the respect and pique the interest of potential customers.

Even if your potential customers are not currently in need of the products and services you offer, seeing your business name so often can have a branding effect.

Branding is essentially a process in which consumers see a company name so often that they are more likely to select a product from this company when they are in need of an item the company offers.

If you are planning to combine multiple forms of advertising, you should be aware that this can make it difficult for you to evaluate the effectiveness of each marketing strategy.

This is especially true of the marketing strategies are implemented concurrently. When you are only using one type of marketing strategy, you can generally attribute increases in sales or website traffic to changes in the marketing strategy.

However, when more than one type of marketing strategy is in

Marketing Strategy
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effect, determining which strategy is producing the desired effect can be quite difficult.

This situation can be handled by not making changes to more than one marketing strategy at a time. This will help to pinpoint which changes produce an increase in sales or website traffic.

It can also help you to determine when changes to your marketing strategy have a detrimental effect on your sales and website traffic.

However, if you are having difficulty determining which marketing strategy is most effective you can consider asking customers to answer survey questions and provide information such as how they learned about the products or services your business offers.

Email marketing is an important part of any business and that is why online companies like Skype have sold for billions of dollars because of the Value of Their List.

You see each person subscribed to your list has a specific value. It could be .50 cents a customer but hopefully more like 1.00 per person. So, if you have 5,000 subscribers your list is worth 5,000 USD. This is why some of the most successful entrepreneurs online have amassed lists as large as in the millions.

Want your own proven and battle tested email swipe file already done for you? watch this video Instant Swipe File.

List Building Using SEO Strategies!

I Would Like To Clarify That Using Paid Marketing Is A Faster Way Of List Building!

List Building

But, how about long term when you want to sit back and write about your experience in what ever field or niche you use because you enjoy blogging as much as I do ?

It is critical that you have a presence online for an effective list building strategy and the best way to do it is by blogging. Most successful companies have implemented some sort of blog on their websites. People love to read valuable information that is unique and can be replicated in their business or be able to apply in their own blog.

This is a part of what has fueled my websites/blogs online and bringing in organic traffic daily. Here are other list building tactics using SEO as your strategy.

Visitor Boost

Using SEO to build your list of subscribers to your newsletter, potential customers, or giving away a free report or free ebook to get their email information is a long term solution to having success with your blog.

Email Marketing
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This means your going to need an email marketing management system like Aweber.com in place where you can also keep in touch with them to build a relationship and keep them updated on new tools, strategies, latest changes or latest valuable news information to continue and build a loyal following that craves about your content on your blog.

When your using an email marketing management system you will be able to create opt-in forms that are static on your blog or you could use as an exit popup when they are trying to exit your blog to ask for their email in exchange for something valuable and preferably over-delivering in value.

Twitter
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Doing your research well will provide you with good related topic keywords to write about on your blog. Once you have your keywords use them in your blog post and share these blog posts with Bookmarking sites SocialAdr.com, Social Media ie, Facebook, Google Plus, Twitter, Instagram, Pinterest etc…

SEO starts by using keyword tools like Google Keyword Planner Free Tool. Using keywords in your url, your blog content, the title, meta tags, h2 & h3 tags.

Use a feed burner connected to your blogs xml file to populate itself automatically and help you grow visitors to your blog. Google FeedBurner is free and works pretty well. See figure # 3 below…

Feedburner SEO

This image below shows feeds automatically bringing in over eight thousand visitors a month. You can get free organic traffic just by publishing content on your blog once you have everything set up inside Feedburner’s settings.

Feedburner SEOList building should always be taken into consideration when setting up your website/blog, optimizing every post, optimizing your bookmarking efforts, your social media and all your marketing efforts for that matter.

One more area you can look at when using SEO to build your list is, paid marketing. Why ? If you can afford a few bucks to get the momentum going on your blog posts. Facebook affords you the opportunity to start with as little as $5.00 and allow you to test out ads inexpensively and scale up the winners. The traffic is instantly and real life too.

But, A Word of Wisdom! Get in while it is still possible because just like Google did after they knew they had majority of the market sewed up and they will increase the  target marketing such as keyword pricing and their services.

If using WordPress platform for your website/blog then I recommend using Yoast Plugin or All In One SEO Pack, either of them is a good option and will help you do better SEO on your website blog posts and pages too.

Just click on Plugins in your back office as you see in the image below…

Building An At Home Business On A BudgetTip: I personally have used both of these on my different websites and/or blogs I run and I like both of them. So, either one you choose will help you tremendously with not having to figure out how to do seo like to pros. Each Plugin shows you step by step how to optimize every part of your website/blog. It’s a neat and powerful plugin that simplifies SEO for you.

Why Do You Need To Use Landing Pages ? Here Is Why!

Landing Pages is an effective tool if used properly with the right content and the right “Call to Actions”.

Why ? Making more sales or growing your email list is a great place to start. Don’t you think?

Landing Pages
geralt / Pixabay

You are ready to sell your first product. You’ve signed up with the Google Adsense program and some other affiliate marketing programs or networks and you have your ad ready to post. All you could think of is how you will be the next most successful online millionaire.

But, before you go posting your an ad isn’t there something else you might have forgotten to getting ready? Maybe not. OK, so how about your product landing pages ? Are they ready to funnel your prospects through and is your payment processing working properly ? Don’t overlook the obvious, I’ve made this mistake before and costly I might add.

Landing pages are a simple page on your website where people are sent to whenever they click on your ad and where you would want your potential customer to be directed to.

Landing pages are, at most times, nothing really different from other web pages in a particular website except the functions behind the scenes that make landing pages a great marketing strategy and look professional.

Some online entrepreneurs would even use the homepage of their websites as their landing pages for their ads. Are these entrepreneurs making a big mistake? Or should you follow their method in creating landing pages for your ads?

Website
britaseifert / Pixabay

Here are a few reasons why you need to use landing pages for your website:

  • Reason no. 1: It’s the best way to increase sales conversions in an affiliate marketing program or selling your own product. A landing page will allow you to do several things, it will allow you to up-sell your customer to a more expensive product and if they don’t buy you could send them to a down sell giving you several opportunities to increase your back end profits. If they choose neither of your up-sells then send them directly to their product they purchased. You will have more opportunities to sell them on the up-sell in your email updates.
  • Reason no. 2: A landing page can be used to give free stuff away and cultivate your potential buyers list by asking for an email in exchange for a free report, an ebook or a video training. By giving away free stuff you’ll be able to build a relationship with them and build trust. Don’t forget to email them often and don’t be afraid to ask for a sale to one or more products you think might be a good fit for their business. Why else would you have them on your list ??? To sell them something! If you want to make friends then use a different list and email unless you make friends with people on your buyers list.
  • Reason no. 3: A landing page system usually have their funnels built into it an what makes them very powerful too. Having your email autoresponder integrated with your site is crucial to automating by placing an opt-in box to collect emails ( Only if your just making a free offer, not when using for a sales page ) and streamlining your business.
  • Reason no.4: Most landing page systems have video opt-ins built into it allowing you to post a video with and opt-in box and increasing your conversions in the process.

When building a landing page it is extremely important that the copy of your landing pages are congruent with your advertising ad. If not there will be a disconnect before you even get started potentially losing your buyers and the biggest reason even, wasting your money on advertising done incorrectly.

If your goal is to make a sell then don’t have twenty different products on your landing pages, it will create confusion and second guessing what product to purchase potentially making him/her an undecided buyer and result in leaving without a purchase.

Here is an example image below of a landing page for a free offer…
opt in landing page

In the Opt-In From above is a two step process successfully used by entrepreneurs today. It is a none confrontational way of getting their email information and offering them a free gift at the same time.

Below is an example of a Video Sales Page Landing Page 

Landing Page Sales Page

If you notice in the video sales page landing page image above there is absolutely no other distractions on the page, the landing page has only one purpose…make a sale!

Here is a great tool to check your website landing page to make sure that is optimized for sales. Visit Rehab-Score to test now!

If your goal is to give them a free offer in exchange for their email you could use an exit popup email subscription or free gift sign up and make a compelling ” Call To Action “ that makes them say. ” Wow, I can’t believe he is giving all that away for free and all I have to do is give them an email “. At this point you have done well and should see the subscriptions pouring in.

I use Mailmunch.com and it works great on my wordpress blog. The one thing that I recommend is that you test different versions of text copy on your opt-in form to increase your opt-in conversions. Maimunch has a free sign-up with limited functions but works really good if your on a tight budget. They also have three premium options when you need to scale up your business.

Here below is Mailmunch Exit Popups Opt-In Landing Page

Landing Pages

Great looking landing pages with excellent copy and purpose will make a huge difference with any business.

Starting A Home Business; How Much Does It Cost To Start ?

Have you thought of starting a home business but were unsure of where to start or you believe that the cost is to great to even contemplate a home business start up.

Don’t have a product or know where to find a product people are looking for ? Don’t know how to build a website ? Don’t worry your not alone…

First it’s not expensive to get started and secondly it is not as difficult as you might think to get started.

Keep reading, I go over a few steps you could follow to get started.

Starting A Home Business

Unsplash / Pixabay

To get started with any type of business you need to have a few things in place to have a solid foundation for your business.

First you need to do an in depth market research before you take another step. Doing an in-depth market analysis will give you keywords people are searching for in Google and how much competition you will have as well.

If you do your research properly you could have a chance at placing your site in the top of search engines like Google, Yahoo or Bing etc.. Which means that you can get a good amount of organic traffic to your website without having to compete for paid ads and blow your budget before making any significant return on investment.

Here is how to do your market research:

  • Go to Google Keyword Planner. Login with your Google Account credentials or create a new account
  • Once logged in go through the boxes on the left as you scroll down and click on each tab and select the one that applies to you. Just type in a keyword or keyword phrase people would type on their web browser when searching to buy something or to get information about something.
  • Research the market by; Doing a search for those keywords or keyword phrases and see what keywords the top websites on page one are using
  • Click on the first box that says: ” Find new keywords and get search volume data ” and write in the keyword r keyword phrase that directly applies to your business model if your wanting to maximize the power of Google. Here are are few examples  : BlueDogCollars.com, BrakeStopSwitch.com, BeuatifulArtWork.com and should have good traffic, decent market reach ( Big Market that has at least 3,000 visitors a month or higher and low competition.

Take your time and be patient when doing your research. It is a very important step to getting a jump start on getting traffic.

The good news is that starting a home business can be relatively inexpensive depending on what type of business you are starting and/or what product you will be offering.

Here are expenses you will need to consider before starting a home business website:

HostingNumber One: Hosting – $10.00 a month- Hosting is where your website will be found online. Companies will host your website or blog for a fee. Most hosting companies offer unlimited bandwidth on their servers. Up-time is probably the most important rating you should be concerned with besides customer support. Ease of use is probably third on the list of priorities before selecting a hosting company. Here are a few well known hosting companies available you could host your website or blog online like 1and1.com. Bluehost.com, or Hostpapa.com.

.comNumber Two: Domain Name $15.00 a year or less- This will be the url or link associated with your website (www.mywebsite.com). Before you start thinking of what name sounds great for your business or a name that you like and prefer step back and think about this for a minute.

Contact USNumber Three: Email Autoresponder – Cost is $20.00 a month. An email management system like: Aweber.com, Getresponse.com, or MailChimp.com etc… To manage hundreds or potentially thousands of emails so one of these email management system will help you with stay in touch with your potential buyers and buyers more importantly. Don’t be afraid to email your lists often and offer new information and product advice to buy from you. Give them a free offer for them to sign up for your email newsletter or blog posts.

WordPress Website

Number Four: The largest part of your expenses will be in ” Marketing Your Business “. Starting a home business is just like any other business method and requires a small investment in getting immediate sales or brand awareness by using marketing methods like Google Adwords, Microsoft Ads Center, Yahoo Native Ads, 7Search.com, Youtube video marketing, Facebook Ads, Twitter Ads, Pinterest Business Ads and many others available.

A small budget should be as little as a hundred dollars to start and hopefully make a return on your investment to scale your marketing and continue to re-invest earnings into your business. Now if you are looking to really jump start your business then you should start at $5K initial investment and scale from there.

If you don’t have a lot of marketing skills and haven’t done to much marketing online then you should use Yahoo native ads, Bing Ads or Facebook ads to get started. Find out what keywords your competitors are bidding on then find other keywords that have a good amount of traffic and low competition which translates to low bidding to test out your ads, ad wording, and your call to action.

Learn the Attraction Marketing Formula to understand how to grow a list of followers and buyers that keep coming back for more.

Test often and frequently to continue to find those golden nuggets. They are still available but it’s like looking for a needle in a hay stack but when you strike gold it’s a game changer.

Number Five: Worpress Website / Blog – Free! -Yes, it’s 100% Free and necessary when starting a home business you needs to have a blog at minimum.

When you purchase your hosting most have WordPress installation available for you to direct your Domain Name you (example: myweb.com) . Now you must get the DNS ( Domain Name Server ) from your hosting company and input it in your Domain Name Registrar back office where you will direct your domain name to your hosting company. Once you have this in place and you install your WordPress under that Domain Name it will be live online.

Yes, it’s 100% Free and necessary when starting a home business you needs to have a blog at minimum. Those who blog about their products and have fresh informative content are getting the Google Love…Google loves fresh, authentic, quality content that bloggers write and talk about on their site and/or give ” how to ” information too.

If you are looking to get your website ranking in the top search engines without investing a lot of money then you will be depending on organic traffic that’s why when selecting a Domain Name it should be related to your product or what your website is about and more importantly targeted to your market. For example: If your website is about selling pet products you might then you might want to use, (www.BestPetStuff.com).

Don’t Have A Product ? It’s OK…

There are 100’s of affiliate networks and companies offering affiliate privileges like Amazon.com, Linkshare.com, Shareasale.com, Clickbank.com, CommissionJunction.com,  and many more available in just about any topic or product you want to sell and profitable too.

Affiliate Marketing Affiliate Marketing

Affiliate Marketing
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Do a search on Amazon and see what are the best deals going on right now and which one has the best ratings from previous customers who purchased the same product. In other words they have practically told you that there is a hot product that people love and are willing to spend their money on therefore you have a buyer. Amazon has done the market research for you and they also have testimonials from real people who love the product. Served on a silver platter for you.

Sign up for all these affiliate networks and find just about every product you can imagine from physical products like books, mattress, household item etc… to digital media like reports, ebooks or videos or even membership websites to house all of your products or membership access and downloads you will give all your buyers.

There is no reason why you should not be starting a home business today. If you have questions let me know in the comments section and will be in touch.

P.S. Get your free 10 day affiliate marketing formula now!

Disclaimer: This is intended for training purpose only and is not in anyway that you will have the same results. You must test and experiment with marketing methods and tactics and requires work on your part. There is no such thing as a push button money making quick rich scheme it takes work and must treat the business as a serious business.

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