Pay-Per-Click Advertising Tips

Advertising your services or products on the Internet is both extremely effective and extremely competitive!

Pay-Per-ClickThere are several ways to go about attracting traffic to your website; Pay-Per-Click is one of the options you can choose from, along with developing an SEO, or search engine optimization campaign.

Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click campaign versus months for a good SEO campaign.

Pay-Per-Click is a simple type of paid advertising that
most search engines, including some of the largest ones, now offer. It requires a bid for a “per-click” basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site.

There is the added bonus that when a per-click site sends your website traffic, your site often appears in the results of other prevalent search engines.

As with all marketing campaigns, there are advantages and disadvantages. If you understand the process and monitor your pay-per-click campaign frequently, it can be very effective.

One of the greatest advantages is that you never haveSEO to tweak your web pages to change your position in
search engine results, as you must do in a typical SEO
campaign. What you do have to do in a pay-per-click
campaign is pay a fee.

Another advantage is the simplicity of the pay-per-click process. You just bid and you’re up and running. It doesn’t demand any specific technical knowledge, though the more you know about search engines and keywords, the easier – and more effective – the process will be.

The downside is that pay-per-click is essentially a bidding war. A higher bid than yours will lower your position on search engine results. This means that you will have to raise your bid to regain your position – which can obviously become quite expensive, especially if you are bidding on a popular keyword.

What's Working Now

In order to determine if pay-per-click is a cost effective form of marketing for your business, you must do some computing to figure out how much each visitor to your site is worth.

You can compute this value by dividing the profit
you make on your website over a given period of time by the total number of visitors for that same time period.

For example, if your site made $5,000 in profits and there were 25,000 hits, each visitor would be theoretically worth 50 cents. The basic formula is profits divided by visitors.

The figure of 50 cents per visitor is the point at which
your business breaks even. The idea, of course, is to show a profit, not to merely cover your costs. Therefore, you are aiming at a figure less than 50 cents per click.

Be aware that the most popular keywords often cost
considerably more than 50 cents a click. The only way
around this is to bid less for these phrases or you will be paying too much for each individual hit.

The key (pun intended) to success is to learn everything you can about search engine keyword research. The good news is there isn’t a limit to the amount of keywords you can add to your bid because additional keywords do not add additional cost.

This translates into a lot less hassle for you because there is no need to optimize your site to index a particular set of keywords.

Obviously, some keywords are much more effective than others are, but they will not cost you anything except time to set-up your account in your pay-per-click bid.

Of the popular search engines that offer pay-per-click, one now called Microsoft Ad Center/Yahoo provides an online tool that will give you the data on how often particular keywords are entered into their search engine.

I have effectively used Microsoft Ad Center to get instant results and generating hundreds of leads and sales using this method.

I highly advice in investing in a training course or membership that offers you a step by step training that walks you through the setting up and placing your PPC Ads because if you don’t know what you’re doing you can easily blow your entire budget and not get results!

They also offer suggestions for keywords after you enter a description of your site.

Number one crucial part of your pay per click ad is, ” Your Headline “. If your headline is not enticing enough then they will not bother reading the rest of your Ad.

I have tested this extensively to tell you without a doubt that your headline needs to have to right message to attract people to read more.

In pay-per-click, the written description is also crucial. You must understand that the objective of your description is not to generally attract visitors, but to be as specific as possible so that only those visitors who are likely to buy your service or product go to your site.

You must use expert marketing copy to guarantee that your description is both precise and enticing to attract the most ideal candidates to your site. This description is your most powerful tool to insure that your bid is profitable.

Another essential element of pay-per-click advertising is that you constantly monitor your bid. It is very important that you bear in mind that the results of the top search engines providing pay-per-click advertising, which are Microsoft and Adwords, usually appear on other popular search engines.

Because of this, the competition for top ranking is intense, and very often you will find that the bidding price balloons too high for pay-per-click to yield a profit.

If this happens, it is advisable to withdraw your bid on
that particular keyword and try another one.

Remember: when you pay too much per click to make a profit, you are in essence losing the bidding war.

Since losing is not acceptable, you must have a plan in
place to closely track the effectiveness of your keyword. It is advisable to monitor your keywords on at least on a daily basis until you have a winning keyword that is profitable for you and your business.

Not only is careful monitoring important, but the analysis of visitor behavior can produce invaluable knowledge about consumer motivation, habits, and trends.

Expert monitoring and consumer analysis is essential to your overall business needs, and will also insure that your pay-per-click campaign is a success.

It is also important to know what’s working now in pay per click whether you are using Facebook PPC or Microsoft Ad Center to place your paid advertising.

Share this with someone who deserves more success and you care about, let’s help some more people!

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To Your Abundance!

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Which Affiliate Networks To Look Out For When Promoting ?

Affiliate MarketingThere are many horror stories about affiliate programs and networks. People have heard them over and over again, that some are even wary of joining one.

The stories they may have heard are those related to illegal programs or pyramid schemes. Basically, this kind of market does not have real, worthy product.

You do not want to be associated with these schemes. It is obvious you want to be with a program that offers high quality product that you will readily endorse.

The growing number of those who have joined already and are succeeding immensely is proof enough that there are reliable and quality affiliate programs out there.

Why participate in an affiliate program?

It allows you to work part-time. It gives you the opportunity to build a generous residual income. And it makes you an owner of a small business.

Affiliate programs have already created lots of millionaires. They are the living testimony of how hard work; continuous prospecting, motivating and training others pay off.

If ever you are deciding to join one, you must take note that you are getting into something that is patterned to what you are capable of.This will be an assurance that you are capable of doing anything to come out successful.

How do you choose a good affiliate program to promote ?

Here are some tips you may want to look over before choosing affiliate networks:

1. A program that you like and have interest in. One of the best ways of knowing if that is the kind of program you wish to promote is if you are interested in purchasing the product yourself. If that is the case, chances are, there are many others who are also interested in the same program and products.

2. Look for a program that is of high quality. For instance, look for one that is associated with many experts in that particular industry. This way, you are assured that of the standard of the program you will be joining into.

3. Join in the ones that offer real and viable products. How do you know this? Do some initial research. If possible, track down some of the members and customers to give you testimonial on the credibility of the program.

4. The program that is catering to a growing target market. This will ensure you that there will be more and continuous demands for your referrals. Make inquiries. There are forums and discussions you can participate in to get good and reliable feedbacks.

5. A program with a compensation plan that pays out a residual income and a payout of 30% or more would be a great choice. There are some programs offering this kind of compensation. Look closely for one. Do not waste your time with programs that do not reward substantially for your efforts.

6. Be aware of the minimum quotas that you must fulfill or sales target that is too hard to achieve. Some affiliate programs imposes pre-requisites before you get your commissions. Just be sure that you are capable of attaining their requirements.

7. Select one that has plenty of tools and resources that can help you grow the business in the shortest possible time. Not all affiliate programs have these capacities. Make use you decide on one with lots of helpful tools you can use.

8. Check out if the program has a proven system that can allow you to check your networks and compensation. Also check if they have it available online for you to check anytime and anywhere.

9. The program that is offering strong incentives for members to renew their membership each time. The affiliate program that provides continuous help and upgrades for its products have the tendency to retain its members. These things can assure the growth of your networks.

10. Be aware of the things that members are not happy about in a program. Like with the ones mentioned above, you can do your checking at discussion forums. If you know someone in that same program, there is ho harm asking if there are many downsides involved.

Have a thorough and intensive knowledge about the affiliate program and network you will be promoting on.

Knowing the kind of program you are getting yourself into will make you anticipate and prevent any future problems you may encounter.

If you want to learn how to become an affiliate marketing ninja than you might want to checkout my friend Mark’s free training and tools that can create a great road map for you making money online.

A Proven System For Making A Full Time Income Online

google sniperGoogle Sniper is an amazing new system that anyone can make money from. It’s simple, it doesn’t involve a heavy investment and proof shows it works! That’s a type of strategy we all want right?

I’ve always been left disappointed with various “make money online” schemes, after I’ve invested so much time, hard earned money and effort into them.

You’ve probably been in a similar situation, and may even still be struggling to make a cent online, but we’ve all been there.

So what’s different about Google Sniper? Well…

● This proven system is EASY to implement.
● There’s NO traffic generation required.
● There’s no need to dedicate hundreds of hours each month.
● And it’s generated more online success stories than any other course…

Do a simple search for “make money online” and you’ll discover that there’s a lot of “push button software’s” that promise to generate you an income online, and there’s a lot of strategies that simply don’t work.

Google Sniper has taken the online community by storm and is quickly generating a huge amount of online success stories, and allowing a great number of people to quit full time employment…

Re-read them bullet points again, because this new, unique strategy allows you to make money online easily. It involves no traffic generation, is simple to learn and most importantly… you don’t need to commit a lot of time to it.

Now not only is this unique strategy a proven success, but the training guide is second to none also. It’s hands down the best training guide I’ve come across to start making money online in the quickest time possible, with a simple approach.

google sniper vid pic

Yes, the training is extensive, but it’s a step-by-step process that includes videos that walk you through the whole strategy also. There’s nothing better than a proven strategy that works, is taught well and can be picked up by anyone.

See what the hype is about by checking out Google Sniper here – Google Sniper Video

What Are The Best Marketing Tactics For Your Business ?

There Are Several Great Marketing Techniques You Could Use But Which Are More Effective And Can Deliver Immediate Results ?

Marketing Strategy and TacticsOver the last several years we have used many different marketing tricks and strategies to test what works more cost effectively and delivers results.

One of the marketing tactics we have learned to use consistently has been split testing marketing campaign after marketing campaign.

Marketing Strategy and TacticsYou would be surprised to know what little things make such a big difference in CTR’s ( Click Through Rates ) and Conversions to sales.

By split testing everything in your marketing including your site navigation, the copy of your site and even your opt-in forms you can find what is working and what is not.

It does take patience and perseverance to see it through satisfying results but in the end the winning formula rewards are impressive and more importantly more profitable.

When entrepreneurs are just starting out they only associate marketing tactics directly to Ads, Social Media Marketing, and Advertising of any sort.

You must consider everything in your sales funnel from Ads to Getting prospects to take the actions you expect them to take. You have to formulate a plan and test each area individually piece by piece like a surgeon with a scalpel.

So, What are the best marketing tactics for your Marketing Business Solutionsbusiness ?

  • Split Testing – Test everything from Headlines, Opt-in Forms, Your Sales Copy, Your Capture Page, Your Email Follow Ups, Call To Actions, Images, Text Size and Color and Your Videos etc…
  • Market Research/Analysis – Finding your target market by doing keyword research using free tools like Google Keyword Planner to not waste your marketing efforts and money.
  • Marketing Platforms – Test PPC, PPV, CPV, Social Media Paid & Free marketing avenues. Don’t be afraid to test all marketing platforms because some will work better than others depending on what you are offering. But the fastest way to get instant data and reports on your marketing is using PPC advertising, it is instant and can give you a lot of great information too.
  • Social Media – You must ensure that your brand and product is in the Social Media space because in today’s fast moving technology oriented society everyone is connected to social media. Leading the way is Facebook, Google, Twitter, Instagram and Pinterest respectively.
  • Instagram – Many overlook this medium of marketing and if you’ve heard the news recently Instagram overtook Twitter as subscribers in this medium and is continuing to grow at a rapid pace and big brands are taking notice. Why have they grown so rapidly ? Most people are visual content lovers and more attention grabers.
  • Youtube – This is the reason why billions of people visit this site every single month. Just like Instagram, Youtube is both Visual and Motion oriented which triggers emotions more effectively.
  • Attraction Marketing – If I would have to start all over again from scratch this is a marketing tactic I would learn first. Attraction Marketing is basically understanding the science behind human psychology and how to create powerful Ads, Content and How to craft magnetic words that prospects and leads want to hear because it is the solution to their problems they are looking for. ( Very Powerful Stuff )

My friend and mentor Ferny crafted this powerful free bootcamp that gives you an insight to this effective marketing tactic.

Hope you enjoyed this blog post.

Share this with someone who deserves more success and you care about, let’s help some more people!

To Your Abundance!

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How To Make Money With Free Traffic Online ?

Is it even possible to make sales let alone make money with free traffic online ?

web trafficI have been testing this theory for a long time since I didn’t have a big budget to market my business online so I had to learn alternative ways.

What I found is that the internet has been called, the web, the world wide web and some call it web marketing.

It took me a long while to figure this one out but when I did, it was like a fourth of July type of AHA Moment!

Many online are cleverly and quietly using these strategies to rake in some serious incomes.

One of the preferred methods is blogging. With the right content and the right free marketing strategies you could be making an income in three to six months time.

The way you set up your web is exactly what it means. A web is an inter-weaved tentacles sort of like an spider web where everything is connected in one way or another.

For example: As you see in the image below your website is at the center of your web and outside your web is social media, bookmarking sites, video submission sites, search engine submissions, Groups and Blogs from other niche related sites, free advertising sites, SEO Optimized Press Releases and hundreds if not thousands of other free mediums to market your website or blog.

Web Marketing

The strategy that always gets results as I have witnessed from other bloggers that are having success online is Consistency. This really the core of having success online and making money with free traffic.

However, there is another reason I must warn you in order for you to have success online too. You must always create Unique, Quality and Valuable Content your readers are looking and hungry for.

It makes no sense for you to spend countless hours writing the wrong type of content that no one wants to read. It should be niche and market specific to your audience needs and problems they need a solution for.

The best blogs online are those who focus on helping people solve their problems whether it be, How to bake a pie, How to write an article, How to train a dog to sit or How to knit.

There are endless topics and areas you can create a great blog around that people will love to read and ultimately subscribe to because they want more.

Building your list should your number one priority but not sacrificing the quality and value of content on your site.

If you run out of ideas all you have to do is do a google search and you will get endless supply of things to write about or improve upon.

Another thing you could do is subscribe to other blogs and sites that are related to the niche your interested in. I personally subscribe to about ten or twelve and when I have those lazy days or just have a brain freeze I just read other related content and the ideas just start to flow.

At first it might seem a little overwhelming but believe me I didn’t start out as a blogging pro or had any idea what I was going to start a blog about. It just happened naturally over time.

Don’t worry if your first piece of content does not look like a piece of content from entrepreneur dot com and unless you have a huge budget like they do you’ll have a hard time competing with some of the best writers hired by them.

Yes, many of these really successful blogs online outsource there writing, there are a few that still write their own stuff just because they have a passion for what they do. And this is key as well.

Whatever niche or market you decide on you should have a passion and find it fun to do. Then building a blog that creates and income for you will be more enjoyable and satisfying at the same time.

Here are some ways to monetize your blog once you have populated some great content on your site. As a rule of thumb you should sort of marinate your blog by publishing high quality targeted content for at leas a month before starting to promote anything on your site.

You could use Google Adsense, Affiliate products related to your niche, sell ad space like banners or text ads, or maybe you have a product that you want to promote.

You could offer coaching or consulting through your site as well which by the way are the highest paid methods online.

My friend and partner George uses a similar method using free traffic to make from seven hundred dollars a day to twenty five hundred in a single a day. Of course results may vary but imagine having just two or three of these sites making an income for you day in and day out. Watch his free video where he reveals how…

Share this with someone who deserves more success and you care about, let’s help some more people!

To Your Abundance!

Did This Help You? If so, I would greatly appreciate if you commented below and share… Thank You!

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I encourage, inspire, and empower entrepreneurs and professionals to achieve a higher level of success in business and life.