Build A Squeeze Page On Your WordPress Website

Are You Using Funnels To Collect Prospects And Leads Information With A Lead Capture Page ?

Buid A Squeeze PageIf your doing any kind of business whether it’s online or even offline you should have this marketing strategy built into your business.

I am quite surprised as to how many business owners don’t use this strategy and to prove the point I personally built some for off-line businesses to show them how much business they were leaving on the table.

They were completely amazed as to how simple it was to implement and how effective it worked to increasing return customers and their profits.

It is no surprise that off-line businesses like Sears, Macy’s, Best Buy, Bed Bath and Beyond to name a few are using it very effectively and bring repeat business to their companies without spending additional marketing revenue.

Here is Macy’s website below and they offer 15% Discount for your email information. They will more than likely make that back on your first purchase because you want to take advantage of that 15% Off.

Macy's Email Offer

Here is Best Buy’s website and their approach is different but no less effective because they offer you Rewards, Free Shipping on $35 or more purchase and Exclusive Offers you will get in your emails. Got to love marketing.

Best Buy Email Offer

How do you save on their marketing you ask ?

Simple. Once they collect your email information they send you an email with sales updates and if they can get 5% of people to come in and buy something these extra 5% pay for other marketing efforts or additional revenue to the company.

Taking it one step further, they most times offer something like a 10% discount or more on their online stores in exchange of your email information for example.

Then they can follow up with you with sales to create additional revenue without paying for additional advertising to get you in the door because they already have your email information.

You might say, I don’t have a Best Buy or Macy’s company so how does this apply to me ?

Even if your a one man or woman business doing affiliate marketing, selling physical products or any type of business you can actually do the same as the big companies and make your pages look as professional as theirs using some simple but yet very powerful tools like a squeeze page builder that you can install directly into your WordPress website.

You don’t have to pay the astronomical prizes of Lead Pages or Optimize Press either. I am talking about a WordPress Plugin that is very inexpensive and very easy to use.

And if your new to this kind of stuff don’t worry there is a great over the shoulders video tutorial simple to follow through every single step.

Here is an example of a Squeeze Page – Attraction Marketing Bootcamp I created from scratch using my own image for the background and a video I had create for 15 bucks on Fiverr.com.

If you have a great video then it is recommended to use in your squeeze page. If not then simply use some powerful attraction text with a funded proposal that engages your prospects to opt in to your email form and of course a call to action.

You simply upload it to your WordPress website and activate the license with a special key you will get inside and start to build a squeeze page that looks and acts like the big time marketers online.

The biggest secret to success online or off-line is as simple as it may sound, Build A Huge List of Subscribers and Buyers that you can build a relationship with and you can pretty much write your own paycheck.

There is no other way to build a lasting business today. The days of waiting for people to come into your business everyday like clock work are log gone with the advanced technology of information highway.

If you can not grab your prospects and leads attention someone else gladly will and you have a very short time to do it since the average attention span of people today is about 30 seconds to a minute max and in most cases much less.

To make the best of your prospects engagement you have to expose very quickly what it is your providing them and this is why Free is king when it comes to getting the leads and subscribers to give you their information.

So, don’t waste your time or more importantly your visitors or prospects time because they will be running faster than you can say BYE, BYE.

If you would like to build your professional squeeze pages quickly, easily and inexpensively than take a look at this squeeze page creator and see how it can transform your business.

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Basic Categories of Online Videos

Understanding Basic Categories of Online Videos Will Give You More Clarity Of How To Apply Your Video Marketing Efforts!

Video CategoriesIt is not enough to just add a video to your web site and then sit back and wait for the success of your online marketing campaign.

Some marketers just grab a cam coder or a video recorder, record anything they like to record, edit it and add the video to their web site.

Remember, its not going to work that way. Online marketers need to understand the logics of video marketing if they need to have effective online presence to compete in  today‟s market place.

Once you as an online marketer identify the form or a
combination of forms of video marketing you want to incorporate into your video marketing campaign, now it is the time to decide upon the type of online video that best suits your purpose.

Based on broadly defined categories online videos for business can be categorized into three basic types which are listed as follows:

  • Promotional Video

  • Educational Video

  • Viral Video

Promotional videos can cater to the needs of direct marketing, where the online marketing objective is to directly promote a product or a brand and to promote sales. These videos are usually aimed at triggering a direct action of purchase.

Educational videos are indirect marketing sources, usually aimed at marketing objectives to increase customer trust and enhance company‟s reliability.

Viral videos are again indirect marketing videos aimed to promote the company and to reach to a masses of audience.

Hence, once you are committed to making video part of your corporate marketing strategy, as a prudent marketer you need to still ask yourself a number of questions such as aims and objectives of your marketing campaign that will help you in choosing which kind of video you want to produce.

Although all of these types have potential to generate traffic to your website and improve your bottom line however there are risks and rewards for each kind of video, Hence as a marketer you need to be clever at harnessing that impact and using it to your advantage.

In the next few paragraphs we will discuss all these video types in detail and will discuss the key challenges the marketers can face while using these videos to market their products and services online.

Viral videos

Viral VideosThe culture of viral marketing can be attributed to the initial days of the very first social network mediums which were actually interactive networks where people used to interact with each other to share jokes, views and power point presentations etc.

Due to its extreme interactivity these mediums soon become popular among masses of people, providing businesses an opportunity to use these mediums to market their selves and their products.

Hence various social media web sites like Face book, twitter, etc gained popularity providing an opportunity for online marketers to attract attention of masses through posting attractive and interesting videos to these networks and try to bring visitors to
your websites.

Even before that the use of viral videos was vastly registered on Youtube, the most widely used source which is being visited by millions of online visitors daily to search videos for any kind of information they want.

Online marketers soon clutched this opportunity and started posting videos in order to get the message viral. As competition grew, the demand for content grew, and marketers started crafting attractive and eye catching videos in order to make them go viral.

However, there are several factors to consider if your objective is to go through viral marketing. In order to create a video to have a chance at becoming viral it needed to have a few or all of the following characteristics:

Your video must be:

  • Original
  • Interesting
  • Dramatic
  • Eye – catching and enormously attractive
  • Unexpected
  • Funny / Mysterious

Location of your viral video

A viral video varies from the other types of online marketing video in terms of it’s location. Viral videos can only perform best when they are embedded to places other than the company‟s site.

The basic objective of a viral video is to increase market reach. The company‟s objective behind a viral video is to reach to masses of audience and hence
the marketer will try to embed the viral videos in many different sites to reach as wide range of audience as possible. You could use video submission sites like the ones discussed in previous blog post. You can read it here.

Drawbacks of a viral video

Although viral videos can get you to millions of viewers, there are also some drawbacks behind this strategy, some of which are jotted below:

Few online marketers fear embedding a viral video on external sites as once a video is embedded outside the company‟s site the company totally loses control over it for example there is no control on the surrounding text, the surrounding pictures and ads.

If you allow your video to be watched anywhere, you have to consider that viewers may see your logo and messaging put adjacent with less savory images etc.

It is also very difficult to track the success of viral videos as you can‟t identify whether your video reached your target audience or not. You might get a high number of views but it is not enough to consider the number of views only. In order for your video to be
considered a viral success, it is essential to know that whether or not you were noticed by the right kind of audience which is almost impossible to track.

However, if your video is hosted on a video sharing site like YouTube, you can review the comments your video receives to get an idea of the level of “buzz” your viral video have generated, however it is still difficult to identify its impact on driving online traffic to your website.

Hence this is why viral video is best suited for online marketing campaigns aimed to create brand –building and buzz-making and to reach to masses of audience.

Promotional videos

Promotional VideosAs we have learned that marketing through viral videos is surrounded by increased uncertainty, it appears much safer to manage video with more tangible goals.

This is one of the reasons why site owners would want to place a video on their site.

Promotional Video is a great way of engaging site visitors, as there are higher chances that these
engaged visitors spend more time on websites and provides opportunities to make money.

Promotional videos are usually goal oriented and the most important thing for an online marketer is to identify the goals of the site and then develops appropriate video accordingly.

For example if you are promoting a new product in your website than the promotional video can be something that shows the viewers how to use the product demonstrating product attributes etc.

Like any other kind of video, a promotional video should be an engaging experience drawing viewers in and helping them to spend more time on the site.

It is essential that the goal of the video must be aligned with the goal for the page the video sits in to ensure that there is a clear path for the visitor to follow.

Types of promotional videos

Promotion videos can be of many types such as:

  • Video showing products testimonials (testimonials can be significant to attract web- traffic and improve bottom-line)
  • Customer reviews
  • Company profile
  • Video showing products attributes etc

Advantages of Promotional videos

Several advantages of promotional videos are listed below:

  1. Unlike viral videos, the success of promotional video is easier to access as it directly raises your websites viewership.
  2. Also by hosting consumer feed backs and reviews on your web sites can improve reliability and develop trust in visitors and trigger action.
  3. Adding videos that educate and shows viewers how to use the product can help the prospective customer to understand will and he might decide instantly to buy the product Hence promotional videos can have a direct impact on the popularity of your website, your sales and off-course your revenues.

Good videos can prove to be a real differentiator for your company against your competitors. Discreet marketers can use the videos to do things that other competitors in your market may not provide.

If a visitor learns everything he needs from you, and is convinced, he is more likely to come back and become a consumer.

It is no wonder why more and more companies are focusing on promotional videos as they are most likely to provide a return on their investment.

In addition to that it is also essential to discuss here that another variety of promotional videos are conversion videos. Conversion videos as the name suggests are videos that can bring or convert the online viewers towards the company‟s websites.

These can be located at various sources such as squeeze pages etc. These are quite similar to promotional videos especially in content, however one essential ingredient of a conversion video is it should carry a clear call to action.

The call to action can be added in any part of the video such as it can be part of the script, part of the visual, part of the player or any combination of the three. Conversion videos are again a perfect source of bringing traffic to your website and trigger sales.

Educational videos

Educational VideosEducational videos as the name suggests are awareness or informative videos. These usually carry general information regarding any latest research or event and usually don‟t necessarily sit only on your homepage.

Other kinds of educational videos are customer targeted or customer oriented videos that are aimed to provide several general questions that may arise in the mind of your target customers and hence these videos act as proactive solution of their queries.

This is why educational videos are usually considered to be a form of indirect online marketing techniques.

There are a number of reasons for adding educational videos online as they can help you achieve multiple goals.

That means unlike viral and promotional videos, your educational video doesn‟t have to be quite as tightly focused on a single goal.

With educational videos you have the freedom to build towards a number of achievements.

Location of the educational video

Education videos can be added to several locations within your websites and off-company website places. Within your web site, these can be located at pages that are customer support oriented.

Apart from that other general educational videos can be uploaded to your video blogs, or can be used efficiently through e-mail marketing.

Also online marketers who use article marketing as part of their online marketing can develop educational videos related to the content if the article and then place the articles on famous online marketing sites that will help marketers to attract potential customers to the company‟s websites.

Advantages of Educational videos

Several advantages of educational videos are discussed below:

  • We mentioned earlier that primarily an educational video is there to educate and to raise awareness. This in turn can largely help to establish trust and thought-leadership.

Visitors to your site who move beyond the landing page and begin to delve deeper into everything your site has to offer may be looking for more information.

We know that video is an excellent medium for distilling information and enquiring visitors can find
much to satisfy their curiosity through a well developed video.

Educational videos are also significant as they can take the strain away from your customer support team. By linking your videos to any part of your online support page for example to an FAQ can help answer some of the questions that would otherwise have to be asked to a customer representative.

Also usually online visitors if find any queries usually doesn‟t bother to ask questions and leave the site but if these videos are already available to support them, it can even prove to more satisfying with the customer feeling they were able to get the answer they wanted in a format they are at ease with.

  • Educational videos can help to build a relationship of trust and develops a mentor-mentee relationship between the site and its visitors and improve customers‟ loyalty and trust.
  • Key points to consider: An online marketer should consider the following crucial points while incorporating an educational video to their online marketing campaign.
  • It is essential to note that online marketers should normally restrain from using direct sales messages in educational video. Also the increased length and complexity of the video can pose an adverse impact.

Online marketers should try to entice the video with
simple plain information that can communicate clearly to the visitor and resolve his queries or problems.

  • Also educational videos are less likely to be promoted. They are more correctly targeted to specific customers at different stages in the sales cycle. Educational videos are designed to prevent customer confusion and deliver clarity.
  • The success of educational video cannot be measured on the basis of attracting or driving traffic to your websites as it is not directly aimed at reaching to masses.
  • Educational videos usually carries high production costs than other forms of videos due to its complexity of information.

These were a few common types of basic categories of online videos. In the next blog post we will discuss in detail how online videos can serve one or more business objectives. Hope you enjoyed this blog post.

In the next blog post we will discuss the various types of videos and explore that what type is suitable for various forms of online marketing.

Want a free video script that can convert your 2 minute video into a lead generator ? Get Your Free Video Script

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Marketing through Videos And Types of Video Marketing

Many Online Entrepreneurs Make A Nice Living Using Video Marketing Only!

video marketingBy now you must be aware of the fact that effective video marketing is essentially important to get traffic to your web site and increase your bottom line profits.

With the ever growing rate at which companies are getting online and introducing themselves on the web pages it is essential to do something extra to beat your competitors and stand out of competition.

By adding an effective and attractive video can help you to grab the attention of the web surfer towards your web site.

Now before getting into further details about how a video can help you optimize the search engine rankings of your web site and attract traffic, let‟s first explore a few common forms of video marketing that
will help online marketers to improve the efficiency of their online marketing campaign and multiply their bottom lines.

Forms of Video Marketing Video marketing can take a variety of forms. Especially in the today‟s world of digital age and increased technology an online marketers have so many opportunities to take
the advantage of video marketing.

A few of the various ways through which a marketer
can utilize videos to improve their profitability are listed below as follows:

Incorporate video on your own website – The most popular and the most efficient source of video marketing is to add a quality video to your website.

An informative and eye catching video will make you stand out of your customers and also help you to generate web traffic towards your own site.

Videos on websites can vary for example a video testimonial can be uploaded, or an informative
video on how to use a product, or videos on customer reviews can be uploaded to increase consumer awareness and your company can be viewed as more reliable company.

Video Blogging -

Video blogging is similar to blogging with incorporating video messages instead of text posts.

Constantly uploading numerous informative and interactive videos at regular time intervals on your blogs can help you generate potential customer towards your website.

Add Videos on Popular video web sites or social media websites:

Business Online marketers can add videos to increaseVideo Marketing their web-base and broaden their
reach on various social web sites like Face book, Google video, Vimeo, and many others to get your message viral.

Most marketers only know of only a handful of submission sites they use but here is a list of 115 Video Submission Sites you could consider as well.

Also in older days, usually television was considered the only possible option by business marketers when they think of video marketing; but today video sharing sites like YouTube have gained enormous popularity and have made it possible for business owners to reach a broad audience without incurring huge costs.

Marketing through Videos to Youtube is not only free but also you get permanent air time.

Incorporating video’s thorough article marketing: 

Articles are also another popular source of online marketing.

Hosting various video that relates to the content of your article can not only add value to your articles
attractiveness but also can help you reap maximum traffic to your website and hence attract maximum profits.

Adding video’s to your e-mails:

E-mail marketing is one of the oldest forms of online marketing. Adding videos to your emails can help you to raise your marketing productivity and your company‟s bottom line.

These are not the only way, you can think of various other platforms where you can add online videos and gain popularity.

Changing technologies and growing online marketing opportunities provides marketers with increasing opportunities to reap to benefits of video marketing.

In the next blog post we will discuss the various types of videos and explore that what type is suitable for various forms of online marketing.

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4 Ingredients of an Effective Membership Website

Over time, membership websites have gone from being an experiment in income generation to being huge revenue generating machines.

membership websiteThere are individuals that are making millions of dollars each month through their membership sites.

More and more people attempt to create their own membership site because they have heard about the potential to generate revenue through a systematized procedure.

To get more from your membership site sales and systematize it eventually, you’ll need to have these 4 ingredients.

#1 – Set your price and know why you chose that price. A membership site with a low monthly rate will get a big volume of sales, where as, an expensive membership site will get fewer sales but make a higher commission on each sale. You can also consider having a tiered membership structure.

#2 – Use an introduction video to create a sense of urgency. The world changes rapidly and while there might be thousands of claimed solutions floating about, if your membership site offers a real solution to a very real problem, you’re far more likely to enjoy success.

However, you are going to need to explain how and why your membership site will benefit the user and you’ll need to do this in 2 minutes or less with an intro video.

membership website income

#3 – You should have a ‘Buy Now’ button appear three times on the sales page. This is considered the ideal number of times for it to appears to maximize the number of sales.

One of the most common mistakes is to just place a ‘Buy Now’ button at the bottom of the sales page. Place a button near the top, in the middle and then at the bottom of the page.

#4 – Provide your members with a sense of direction. New members really don’t know what to do with their membership, what to access, what to watch, etc.

When a new member sees 50 video that they can watch they likely don’t have a clue where to start. By giving your members some guidance on the order of material to view you break it down into bits and pieces that your members are able to digest without becoming overwhelmed.

The implementation of these 4 components are a great start to enjoying the success you desire from your membership site.

Once your site is established, you’ll be able to relax a little and watch your residual income grow and flourish over time.

If you would like to start your own membership website here is an eBook that could help you get started called: Creating A Successful Membership Website

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