Content Marketing To Attract Your Market

Content Marketing
geralt / Pixabay

Content Marketing has evolved and so has your audience I learned pretty quickly and quickly learned what is not the most effective way to deliver content that they want more of. It took me years of trial and error to apply the content marketing strategies that gets better results, more interaction, more response. and more conversions.

Have you ever thought about it for a moment ? Where are the people you are looking for and searching for what you may write about with a compelling message filled with steps to apply it in their marketing tactics or applying it into their business as well.

You don’t want to just spend hours writing the best article you’ve wrote to find out that there is hardly anyone looking for what you wrote. Yes, I’ve made this mistake too but was focused enough to keep charging forward and investing in self-improvement making my content marketing methods stand out and welcomed by many in my target market.

A great content marketing strategy which continues to work well is to know what people are looking for in your market and what they are interested in. Once you determine what they are searching for then you can create targeted content for your market.

You could also should participate in forums that are active. Simply make a search for ” Your Market Keyword or Phrase ” Forums and visit them to learn about activity in recent days plus the topics that speak to you more and think you might be able to contribute and possibly help others too.

You will find great questions on forums that have a large amount of activity and some with less activity but you can search online that specific topic and see how much content is out there already.

How To Use Humor In Your Marketing

Today I visited one of the platforms I used for quite a while and learned SEO and networked with some great people whom cared about each others success this is what I loved more about this forum where many like minded entrepreneurs hung out to shoot the breeze and share some juicy inside info on what someone had a breakthrough with.

We would collaborate to build products, get clients for our business and help grow our business with tutorials for Full Disclosure Members. Got to meet the owner once in New York. Kelly a very humble but hard working marketing wiz who loved to share with like minded people.

It was like a Grave Yard when I logged in, I’ve never seen anything like it. I could still login in read the courses I purchased but the forum was isolated and at one time only me on the forum. Wow!!!


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This is why content marketing is crucial to existing online whether you have a blog, an online business website or a forum. When you stop providing value and quality content it is just a matter of time you will notice its irrelevancy online and continued sliding into the very far distance of the internet web universe.

Where is everyone today ? What are people typing in to their search browsers ? Find out where they are and what are people already searching for by using a free tool like Google Keyword Tool.

And how do you do that, You might ask ?

First you should have an idea of what is being searched online in your niche, how many people searching every month up to 5 years back and who is your competition allowing you to attract your market and learning what keywords, content they are using that could help you implement it into your marketing strategy.

This is called reverse engineering your competition and applying what they are already doing successfully, its the reason they are on the first page of Google. Learn from their website infrastructure, the layout, their opt-in forms, popups, call to action and last but not least their content marketing articles/blog posts.

Attraction Marketing Banner

You could use the free Google Keyword Planner which gives you all this important information that should lead the way to creating some awesome content marketing people are fighting over.

When you combine the power of knowing where your market is, how large of a market you have and the power of your content marketing you have laser targeted traffic to your content, article, blog or social media.

Always over deliver with your content marketing strategy whether its on Facebook, LinkedIn, Instagram or Google Plus either way people will always come back for tips, knowledge, how to info and those who will join you in your primary business if the message is conveyed and carefully crafted.

Attracting readers, subscribers, affiliates or even cold market is not immune to High Quality Information, Knowledge, Problem Solving Self Help Info, that will help them solve a problem or guide them in the right direction. It is our duty to help others and what better way than content marketing.

Whatever your market is provide quality content that speaks to them as if you had read their mind. This is what a good market research would give you and data with content materials to last you a good while.

Remember trends change and fluctuate so it is why I recommend evergreen content people can enjoy years from now and still learn something years later. High Value and Amazing Quality is a recipe for success with your target market.

Suomy / Pixabay

In other words your product is an evergreen product if at all possible for long term benefits for your readers, subscribers and clients as well as yourself because if you have a product they can use for years and still be effective in delivering results for people then you have an evergreen product.

The content should be updated and maintained to improve the content and give readers and subscribers more tools or tips they can apply in their business and/or products they might have.

According to chainstoreage.com 81% of shoppers research online before setting foot in a store and Consumers spend an average of 79 days conducting online research before buying.

This means that your content must be current and relevant to their search online plus an opportunity to have them become a newsletter subscriber where you can update them with personal emails to improve your relationship plus building trust with them and providing them with more value.

Content Marketing is a very powerful tool and should be implemented into your business marketing strategy if you haven’t done so already. It is an excellent communication hub which could bring great rewards into your business and be an awesome form of expression about your passion too.

A great copy writing course I personally own is The Copywriters Guild an excellent course to helps you turn your passion into amazing content with strategies to improve your content writing skills as well.

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Blogging – Why You Should Have A Blog ?

Blogging
geralt / Pixabay

Most entrepreneurs and those who understand the power of a blog are blogging online and for a very good reason!

Yes, if your not blogging and have a business online or off-line or just have a product you want to share with the world then you need to start a blog if you don’t already have one.

I’ve been blogging for a few years now and it is simply an amazing experience not to mention all the wonderful people you’ll meet and become good friends or long time customers.

The best way to educate and share your experience and knowledge is through a blog. There are millions of people hungry for information, how to info. and products that help them achieve their goals whether it’s from dating, to finding a product that helps them with their condition or education about how to start an online business etc…

The beauty of a blog is that once you have published the content online through your blog it stays online forever unless you take your site down of course. What this does is it gives you leverage in people finding your content and helping them in the process and if your content is worthy of sharing it can become even viral which is free marketing and exposure for your blog site too.

This is why it is so important to write quality and valuable content that provides your reader an informative educational article that helps them make a decision as to what they should do next or what product could be right for them.

education
jarmoluk / Pixabay

Your goal is to find out what  your market is looking for so you can provide it to them. Don’t make the mistake of writing content in hoping that your market will find it online eventually.

It can be the same exact information you would like to write about but using and targeting the right keywords associated with your content makes it easier for them to find you instead of you trying to find them. ( Work Smarter Not Harder )

Blogging affords you the opportunity of leveling the playing field if you do it right. Here are some things to keep in mind:

  • Focus on writing quality instead of quantity. ( Google loves original quality information they can provide to the people whom are typing in their browser to find specific information or looking for a solution and Google will reward you by sending people to your blog )
  • Do a thorough research of your market/niche before starting to write your blog post.
  • Be accurate in your information. ( It is the quickest way to loose your readers and followers if your information is not accurate )
  •  Don’t just write for the sake of just putting out content on your blog. Give it some thought, research your content for accuracy, use the right keywords with less competition so your content can be found quicker.
  • Build a loyal list of followers who are interested in what you write about and can become and authority in the market. They will share your content freely with their social engagements which can turn your content to go viral.
  • Use social media and other outlets to share your content.
  • Use Bookmarking submission sites to submit your blog content.
  • Ask and engage with other bloggers who have been around longer than you and can provide you with helpful and up to date tips
  • Last but not least,  Have Fun. Your content will reflect it when your enjoying your blogging.

One of the benefits of blogging and providing good quality content is people will engage and even purchase products from you as well without even asking for the sale. Why ? Because your not being a car salesman and pushing them to making a buying decision but instead giving them valuable free information they enjoy reading and sharing with others.

Forget about competition, the only competition you have is yourself. Give your readers what they want, not what you think they want.

Free valuable content that gives them actionable solutions to their problem always trumps the pushy salesman telling them to buy your product.

Why does blogging work ? Take a look at this image below. This is just in the last three weeks with no marketing what so ever, just blogging!

blogging and why blogging works

This doesn’t happen overnight but the benefits can be very rewarding!

How To Build A Blog And Blogging for Profits Tips

What Are The Pieces Of The Puzzle On How To Build A Blog That Is Profitable ?

Blogger Home Office

Many wonder what is the secret sauce to building a profitable blog you might say. There are certain things you need to take into account before you start:

  • Are  you building a blog about what your passionate about ?
  • Is your blog be specifically for selling affiliate products ?
  • Are you building a review blog reviewing other people’s products.
  • Do you know who your market is ?
  • Do you know how to find your market ?
  • Will you build your blog yourself or will you outsource for someone to do for you ?
  • What is your budget ? No Budget or No Worries! Either way don’t worry! We will elaborate on this more…
  • What marketing methods are you using ? Social Media, Paid Marketing, or Winging It!
  • Lead Generation – How will you generate traffic to your site ? Without this you will struggle online!

Free webinar training on Lead Generation this Thursday April 23rd, 2015 at 9 PM EST. Click here for details…

Let’s start from the top.

Blogging

To Build A Blog, the pieces of the puzzle are:

  1. Hosting – Hostgator.com or 1and1.com.
  2. Domain Name – You can get one at: NameCheap.com, or GoDaddy.com.
  3. Blog Website Platforms like: WordPress, Joomla, WP Commerce, Blogger, LiveJournal, Weebly and Ghost among many others available.
  4. Content – Your blog needs high quality unique content and a lot of it targeting your specific niche.
  5. Marketing – Where do you market and what is your marketing budget ? There is a faster way but not necessarily the most inexpensive which is Paid Marketing like Paid Per Click, Paid Per View or Paid Per Action.

Here are some less expensive and popular places you could use in your paid marketing strategy:

  • Paid Per Click Marketing Microsoft Ad Center
  • Yahoo Ads or Yahoo Native Ads
  • Paid Per Click Marketin – Facebook PPC Markteing
  • Paid Per View Marketing – MediaTraffic.Com ( Requires an initial investment of $200 ) but you can get some cheap traffic and leads.
  • Solo Ads – SoloAdsAgency.Com Done For You Traffic ( Requires an investment of minimum $250 )

Here are some Free methods you can use in your marketing efforts:

  • Blogging – This requires your time and it is important to get organized to be more productive and have the least of distractions. You want to publish high quality unique and valuable content people are searching for. Pay attention to trends. Maybe it’s something your knowledgeable about and/or passionate about either way provide quality.
  • Social Networking – It is essential in today’s fast moving pace to link up with social media platforms where you can build a responsive and professional readers and share your opinions in the way of content to these platforms. Choose one platform first and build it from the ground up, know what networking angle and how you want to engage with your readers, visitors and potential clients or buyers. Find groups in your niche and network and provide them with valuable knowledge they can use immediately if you can, they will reciprocate. #SocialMedia platforms like: #GooglePlus, #Facebook, #Twitter, #StumbleUpon and many others available to you. Remember to use #Hashtags in Social Media sites like mentioned above with keywords related to what your content is about. Read more in my previous article, Social Signals And Social Networking
  • Forums – Here you can network with like minded people in the same niche your in and get inside tips on what ever you need to learn and/or share your opinions and content via the Author’s Box or Signature where you will describe what you offer and your link to your website so readers and followers can find you. Don’t Spam, it’s the fastest way to get black flagged.
  • Bookmarking – This platform allows you to share your content with others interested in sharing your quality and unique content on their site by sharing your link to their network. It is a great way to get links back to your website where it will increase your website popularity in Google’s eyes.
  • Knowledge – Where do you get your knowledge from ? Online popular and targeted information to your niche and market by visiting other blogs, forums and other networking sites list on Wikipedia.

Learn one thing and become good at it with only one marketing strategy and get good at it and you will become a source of information for people looking for a solution that solves their problems and you could profit from via eBooks, Courses/HowTo’s, or a membership site where you share knowledge and tips for paid members through a private blog or membership software used if you use WordPress for example.

What ever type of website you have you should always have a blog where you keep your subscribers and readers coming back to read your quality content and buy more from your blog.

Blog

Blogging is a Long Term plan that requires dedication, consistency, and actionable daily tasks done everyday at the beginning until you can settle in for the long haul regardless of weather conditions or where you want to work from as long as you have internet service available.

Blogging is fun and specially gratifying if you are passionate and knowledgeable about something. It doesn’t matter what niche you get into if there is a good size market available. Do a good market research before you begin your journey.

If you have questions about this or any other articles let us know in the comment area below. Thanks!

Here is a great video that walks you through some of the steps necessary to build a blog…It is a long video but offers a step by step to building your blog from scratch:

 

If you are looking for more in depth blogging in a step by step process than Rosalind Gardner has been online over 5 years and has been very successful as well. I’t may be one of the most inexpensive ways to learn from a real Pro that is a Blogger full-time and knows what works now. Read more below…

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How Digital Marketer’s Blog Grew To $6 Million

Traditionally Blogging Gurus And SEO Experts Tell Us To Do Certain Things To Grow Our Blogs. But Are They Right ?

BloggingWell to my surprise as an advocate to blogging the way gurus and seo experts have told me through training and courses and trial and error struggling with some of my blogs myself it comes to no surprise that most of this information is incorrect.

Does this sound familiar ?

  • Keep your blog clean
  • Don’t post to many banners
  • Don’t sell stuff on your blog
  • Make sure you post fresh content everyday

This is why it is so important to stay on the pulse of what is working now in this fast moving technology based world.

Yesterday I was reading a great blog post by a well respected blogger that you might have heard of if you read blogs in the internet marketing niche named Ryan Deiss who runs many blogs of his own and is a testing fanatic.

Ryan tests everything with new blogs, old blogs or client blogs and it is the reason I enjoyed his blog post so much and I think you will too.

Read blog post here -> How We Grew a Blog from ZERO to $6 Million…

What he discusses is the exact opposite of what everyone blogging is thought and it open my eyes to new possibilities and testing different things to improve your blog and monetized it the right way.

Hope you enjoy it as much as I did. Leave your comments and thoughts below and let me know what you think.

How To Make Money Blogging ?

Learning How To Make Money By Blogging Is The Future And One Of The Trending Ways Of Generating An Income Online!

outsourcingThe future will be more a work from home industry as big companies are moving towards outsourcing which has become the norm since they are wanting to stay more competitive in the work force market.

It saves the companies millions of dollars they can use to create more profits for themselves and allow them to innovate more freely.

And as a result many more will suffer in lost of jobs from the downsizing trend that’s currently occurring. This is why we wanted to share this content with you so you can duplicate or surpass what we have learned and achieved over the past eight plus years.

how to make money blogging

Many are turning to blogging as a second income or primary income for some. Many struggle but if you do this right it can yield great rewards.

Blogging allows you to have a long term solution to making money online because when you publish content on the internet it stays online for ever plus it is instant communication with the world. It is why, ” High Value Quality Content ” is absolutely critical to your blogs existence.

There is a lot of competition online but if you follow some of the tips we share on this blog you could explore deeper into your niche to find those golden nuggets.

 You could be making an income from blog posts you wrote 2+ years ago…Seriously!

But I have to make a quick disclaimer, it has to be done the right way in order to attract the right audience to maximize your content and it’s potential. This is why we recommend you checkout the system we continue to use for over two years changing the direction of our business.

Learn How To Make Money Blogging w/ Elite Marketing Pro

You need the right keywords people are looking for online. These are the searches people doing online via their browsers looking for your product, solution or service your blog or blogs could offer.

Google Keyword Planner is a great free tool used to find high quality keywords. Also cross referencing your competition websites using online tools like Aherfs.com, Masjetic.com, SimilarWeb.com and Alexa.com just to name a few.

Many today are using the power of videos and podcast’s to increase their audience, leads, prospects and sales on their blogs.

Creating content that brings in readers and visitors to your blog has been a well kept secret from those raking in 10’s of thousands of dollars online every single month.

But creating content alone is not going to bring in those sales and my friend Ray is an authority in how to make money blogging and could give you a shortcut and help you create your own blog that turns you from a total beginner to a blogging pro in thirty days.

Blogging

Want To Become A Pro Blogger In 30 Days or Less?

To start your own blog you will want to host your own Domain Name with a reliable hosting company like Hostgator that is easy to use and has great support should you ever need them.

As Ray will tell you, it is essential that you also have a reliable autoresponder service like Aweber which I have used for over 7 years and has proven to be an essential part of my business and you will be at ease with this choice.

Using your personal blog allows you to do third party advertising like Google Adsense, Banner Advertising, sell affiliate products and/or sell your own product.

Once your blog has establish itself online with a steady stream of traffic and reaches top of search engines you could even sell Ad space on your site and many other ways that are little more advanced but this alone can create a steady recurring income month after month.

One word of advice: You should always provide high value and high quality unique content on your blog to benefit from free traffic sent to you by Google, Yahoo, Bing and other search engines and achieve higher search engine rankings.

Create your own blog today and make money blogging about whatever your passion or hobby is and information people are already looking for online.